In recent years, Haifeng Renrong Industrial Development Co., Ltd. Renrong Tea Industry (hereinafter referred to as "Renrong Tea Industry") has continued to increase the promotion of " Dragon Boat + Lotus Camellia". Through the organic combination of tea with sports, culture, etc., it not only well demonstrates the image and regional characteristics of Haifeng , but also further sings the Lotus Camellia brand.
Tea garden where wild animals are infested
Haifeng was an ancient place of Baiyue people. There are still some ancient Yue place names that are still preserved as indigenous cultures. The place name with the word "dong" was widely distributed in Haifeng in the old days, which means mountain valleys, basins, or small river basins surrounded by mountains, and later extended to a settlement of tribes and blood clans.
Lotus Mountains is one of the three major mountain ranges in southeastern Guangdong. The regional ecological environment is good, the main peak is 1337.3 meters above sea level, and the forest coverage rate is high. Lianhua Mountain has a beautiful mountain and river shape and unique geographical environment, which has laid a good foundation for the development of green ecological planting of the Lianhua Mountain Tea industry.
"Our company's tea garden ecology is very good, and large wild animals were infested in the past." Yang Hansheng, general manager of Renrong Tea Industry, told reporters that the company has 5 tea bases and 3,500 acres of tea gardens. One of the tea bases is located in the mountain basin at an altitude of about 600 meters in Lianhua Mountain. As a tribe, there were several families living in the past. Once, an old man encountered a tiger on his way down the mountain. After some struggle, the old man successfully drove the tiger away. This real event was recorded and widely circulated.
Relying on good ecological conditions, Renrong Tea Industry insists on the development path of modern ecological green agriculture. From selecting high-quality seedlings to planting, soil cultivation and fertilizing, picking, and processing, they strictly implement and manage in accordance with the national standard green, environmentally friendly and low-carbon goals, ensuring that no chemical fertilizers or pesticide raw materials are added to the planting, and processing and production does not contain any additives. The company's products such as Lotus Cloud Tea, Renrong Black Tea are widely sold in the Guangdong-Hong Kong-Macao Greater Bay Area and have received good reviews from consumers.
"Dragon Boat + Tea" shows the charm of lotus camellia tea
Since ancient times, Dragon Boat Racing is an important folk activity for the Dragon Boat Festival in Haifeng. In the late years of the Southern Song Dynasty, the young emperor of Song was chased by the Yuan army and arrived in Haifeng from Fujian on a long boat with dozens of people. The emperor was considered the emperor and the incarnation of the dragon, so people called the long ship that Emperor Shao of Song was riding on a dragon ship. In order to commemorate this, later generations installed dragon heads on the long ship, put flags on the decoration of the long ship that the emperor rode, and held dragon boat racing on the Dragon Boat Festival. The Dragon Boat Festival of Haifeng is usually held in the county town of Longjin River. This is the source of this.
The people of Haifeng have always liked to watch dragon boat racing. Every time the competition is held, there are crowds of people and it is very lively. As early as 2014, Haifeng hosted a large-scale dragon boat racing event nationwide, which attracted enthusiastic response and widespread attention in the local area.
"The Dragon Boat Open is not only an important medium for showing the cultural heritage and image charm of Haifeng to the whole country, but also a great platform for promoting and promoting Lotus Camellia. We combine dragon boats with lotus Camellia to make lotus Camellia nationwide through a series of events, which has enhanced the public's awareness of lotus Camellia and also enhanced the brand influence of Haifeng Lotus Camellia." Yang Hansheng said.
It is understood that Renrong Tea Industry has a professional folk dragon boat racing team. Since its establishment in 1998, it has won many national competitions. From 2014 to 2016, the event was held as the organizer of the Haifeng Station of the China Dragon Boat Open Finals for three consecutive years. During this period, it joined forces with CCTV, Guangdong Satellite TV Sports Channel and other platforms to vigorously promote the "Dragon Boat + Lotus Camellia" culture.
"Next, we will continue to integrate tea + and promote the integrated development of the three industries of the tea industry." Yang Hansheng said that the "Dragon Boat + Lotus Camellia" measure will play a positive role in promoting the development of the Lotus Camellia industry and adding urban vitality.
[Reporter] Ma Junwei
[Picture] Photo provided by the interviewee
[Source] Southern Rural News
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