Source: Communication Information Newspaper
(Reporter Chen Xiaosheng) Three years after 5G has been invested in commercial services, the latest data recently showed that the global 5G smartphone sales penetration rate has exceeded that of 4G mobile phones. This means that key elements such as 5G mobile phone prices and 5G tariffs have been accepted by ordinary consumers. However, 5G consumer applications still lack a "leader". Analysts believe that the overturn in 5G mobile phone sales will help force consumer applications to make breakthroughs in the future.
5G mobile phone sales penetration rate forms a cross
On March 16, the global mobile phone model monthly sales tracking report released by market research firm Counterpoint Research showed that the global 5G smartphone sales penetration rate reached 51% in January 2022, exceeding the penetration rate of 4G smartphones for the first time. Judging from the statistical chart, the two data trends form an intersection. Analysts believe that this is undoubtedly a turning point for the development of 5G mobile phones, and 5G mobile phones will usher in new development.
From a regional perspective, China, North America and Western Europe are the biggest driving force for the growth of 5G mobile phone penetration. Among them, China's 5G penetration rate in January was the highest in the world, reaching 84%. The penetration rate of 5G smartphones in North America and Western Europe reached 73% and 76% respectively. In terms of price, Android 5G smartphones have gradually dropped from the price range of US$250 to US$400 to the price range of US$150 to US$250, and are expected to drop to around US$150 in the future. From the perspective of brands, Apple is the dominant player, with a market share of about 37%; Samsung market share of about 12%; Xiaomi , OPPO and vivo market share of about 10% each, and other brands account for about 19%.
In the future, with the development of 5G technology and the improvement of people's living standards, the global 5G mobile phone market still has a lot of room, and competition among manufacturers will become increasingly fierce.
5G consumer applications still have no "leader"
After more than three years of development, 5G network coverage has increased, and the prices and usage fees of 5G mobile phones have decreased, but 5G consumer applications still have no major breakthroughs, and there is a lack of phenomenal products.
this year's Two Sessions The State Council's "Government Work Report" proposes to build digital information infrastructure and promote the large-scale application of 5G. National Committee of the Chinese People's Political Consultative Conference member Zhang Yunyong said in an interview with the media that although 5G development has bright data, in the face of the people's growing demand for information consumption, the development of 5G personal market remains active but has imbalanced and inadequate shortcomings. Compared with industry applications, the categories of public applications are obviously insufficient, and personal applications that make full use of 5G characteristics have not yet been truly popular. Before
, when 4G networks were developing rapidly, related applications flourished, bringing tangible changes to consumers' lives, such as online payment, live online broadcasts, takeaways, etc., are all products of the birth of the 4G network era. The arrival of 5G does not seem to have changed much, and some consumers cannot even feel the existence of 5G.
5G high penetration rate is expected to force applications to break through
At present, the sales penetration rate of 5G smartphones has formed a golden cross, and the breakthrough in sales is expected to force relevant manufacturers to make further efforts to form a breakthrough in 5G consumer application products.
analysis believes that the development of 5G consumer application products should be in a "quantitative change" stage. Taking video applications as an example, video consumption has increased; high-definition video share has increased; video buffering time has been greatly shortened... These are all application changes brought about by network quality improvement. "Quantity accumulation" will undoubtedly promote "qualitative changes". The increase in sales penetration rate of 5G smartphones will also bring incentives to manufacturers. In addition to video applications, 5G messages are also expected to become a breakthrough. Since the Ministry of Industry and Information Technology issued the "Notice on Promoting the Accelerated Development of 5G" in 2020, after two years of development, 5G news has fully entered a critical stage of construction and development. On January 25 this year, China Telecom announced commercial 5G news. It is reported that China Telecom 5G news has joined forces with 620 partners to provide services. With many business partners led by operators and enough user base... 5G messages are promising in the future.
This article comes from [Communication Information Newspaper] and only represents the author's views. National Party Media Information Public Platform provides information release and dissemination services.
ID: jrtt
