In recent years, Laojinmofang has proposed the product direction of "nutritious snacks and healthy snacks". It has changed the form of healthy ingredients to meet the consumption pain points of young people, so that it can be eaten as soon as possible and eaten immediately after opening a bag. Then sesame balls have become a "hot product". The packaging of the national trend and the fashionable product slogans have made many young people more favor Laojinmofang.
By going deep into Lao Jinmofang in the factory of Wuhu , this brand with a century-old history has accumulated its own "hot product" methodology.
Lao Jinmofang originated in 1912. The family has been engaged in grain business for several generations and has a deep historical precipitation. Brand founder Lao Jin can tell the origin, year, saturation, production conditions and other information of the raw material sesame by "looking, smelling, and tasting", and be clear about the raw materials of the product.
Food is the most important thing for people. Whether food raw materials are of high quality is the foundation of a product. During the inspection of the factory, my father found that Lao Jinmofang's sesame ball production line was controlled from the source. After sesame was collected from the plantation park jointly produced by Jiangxi, it was necessary to conduct initial screening of raw materials when it went to Hangzhou (brand quality control department) and then sent to Wuhu for processing. Although this checkpoint increased transportation costs and labor costs, in order to better control the raw materials, it has been consistently persisted for many years.
During the factory review process, I learned that the entire process of sterile operation and production is carried out through high-tech cleaning equipment, low-temperature baking equipment, and sterile packaging equipment. Among them, there are also the factory's own patented sesame grinding equipment. It is hard to imagine that such a small sesame ball requires so many complicated production processes.
Not only that, compliance of food companies has always been the first priority. The factory review team of "Dad Sampling Inspection" checked the factory production license , business license, and administrative penalties in the past two years, all of which comply with the requirements of laws and regulations.
Dad Sampling Technician randomly took samples for inspection
In addition, in the "Dad Sampling" found that sesame balls were only 25 in honey added, which was far lower than the national standard, and the control of bacteria without additives was more stringent.
In this regard, the person in charge of Lao Jinmofang's brand said that because the products involve different age groups, brands of each age group have taken into account "sugar control".
The head of the dad's sampling inspection factory said, "This is actually the same consideration when choosing to cooperate with food brands. Before, many parents often reported in the backend of the 'dad's evaluation' that their children especially like to eat sugar, so they will have a resistant attitude towards other unsweet foods."
"In combination with user considerations, when cooperating with a certain child's vitamin gummy, it was recommended that the gummy do not wrap too much white sugar on the outside, or use vegetable oil and sugar substitutes to replace sugar coating, thereby reducing the daily intake of sucrose in children." The person in charge added.
In the view of "Dad Sampling", food category verification needs to be more rigorous. From food protection plans to supplier selection evaluation (supplier qualifications, raw and auxiliary materials quality analysis reports, etc.), approval and continuous monitoring procedures all need to be verified one by one. The factory review started at 8:30 in the morning and ended at 6:00 in the afternoon. Even the technicians of the dad's random inspection were not checked. Every production line was not careless. Even the employees of the Lao Jinmofang factory were surprised that the technical team of the dad's random inspection was too good, "(they) did not let go of a corner."
It is precisely with this trust that the high standards and difficult evaluation sampling tests of the father's evaluation team have been passed down through word of mouth in customer reputation.
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