Author: Shuimuran
This article is selected from Shuimuran's new book "Awakening in the World"
Business has not been so easy in recent years. Many bosses are working hard to learn outside. Their purpose is very simple, which is to find solutions to problems. But a cruel fact is:
All companies that attempt to achieve transformation and upgrading through training have accelerated their collapse.
Many entrepreneurs think that they are learning, but in fact they have a "learning disease". They always feel that they don’t know anything and are very anxious every day, so they go to various studies, for fear that they will fall behind, and then absorb various theories, but in the end they are completely unable to touch them.
What equity structure, what management organization, what fine management, etc., the value of these training institutions is actually to accelerate the fall of the company and to cut a handful of leeks before they fall.
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First think about a question:
Training and Education , what is the difference?
If you go to an occasion, filled with exciting music and lights, the students are dancing, shouting the same slogans and doing the same movements, these people are physically carnival, and their brains have long stopped thinking and being manipulated. This is training.
If you go to an occasion, it is very quiet inside, and there is no other sound except conversation. Everyone is very quiet and has different expressions. Although these people are calm on the outside, their brains are running at high speed, and everyone is looking for their own answers. This is education. The essence of
training is to replace brain laziness with physical carnival.
The essence of education is to let everything stop and give the brain space to think.
I found a shortcut and followed me quickly. This is training.
There is no shortcut in life, you can only be yourself. This is education.
I am very awesome. You all want to listen to my class. It is best if you don’t have to do anything from now on, and you all sell my class. I will give you a very high commission. This is training.
Let’s learn together and make progress together. Then everyone can do better than before when they go back. You can come here occasionally to see it in the future. This is education.
Where is the applause? Understand, applause! This is training.
Everyone thinks quietly and finds their own answers. This is education.
To succeed, go crazy first, and rush forward with a simple mind! This is training.
Without deep thinking, all efforts are ineffective. This is education.
training is to interfere with each other and prevent everyone from thinking.
Education is to inspire everyone to think through their respective help.
training makes people blindly follow and become a tool for others;
education makes people think and become their own master.
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Another question is: What is the difference between chicken soup and philosophy ?
For example:
If a person says: No matter how much hardship you suffer or how much betrayal you suffer, the world will one day double the compensation to you, and this is chicken soup.
But if someone says that a person’s achievements are determined by various factors such as background environment, resource conditions, personality talents, cognitive levels, and characteristics of the times. This is philosophy.
The routine of chicken soup is "emotional comfort", because many people are already full of holes in reality, but they are unable to change their destiny, and are unwilling to actively learn and think, so they especially need to find a kind of spiritual sustenance to soothe their fragile hearts.
The philosophy is different. It is often "boring", but it will consider issues from multiple angles and aspects, so that you can understand the world more clearly. If you want to change, you have to work hard and work hard. However, because this process is too difficult and the truth is too cruel, many people dare not face it, so they simply retreat.
Philosophy is to see the real world, and chicken soup is a kind of bubble and fantasy. This is why chicken soup is easy to gain popularity and philosophy becomes niche.
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The difference between training and education is just like the difference between chicken soup and philosophy.
The same logic is, which is also the difference between short video and reading .
I worked hard to write an article, which requires time and thought. Basically, each article can only earn 500 yuan in reward income.
. If you do a live broadcast, you don’t need to bury your head and write, or think so deeply. Just chat with everyone and get 20,000 yuan in income, which is a 40-fold gap.
This is why no one is doing writing, while short videos and live broadcast practitioners are becoming more and more popular.
Another example is that you can fall in love with a writer after reading a book, but you will fall in love with a young lady as long as you watch a ten-second video. This is why there are almost no good writers now, but there are a lot of young ladies who shoot videos.
In the era of short videos, if you do ideological content in a down-to-earth manner, you will starve to death, and if you stir up your emotions, you will make a fortune. With the same logic, this is also the reason why scientific research can never be able to play entertainment.
In many live broadcast rooms, those Internet celebrities who are good at sensational are constantly mobilizing everyone's emotions, attracting groups of mobs after group of people, constantly giving rewards/shopping.
Why are more and more people like to drink soul chicken soup?
: Because most people cannot eat chicken.
Most people are already full of holes in reality, but they are unable to change, or they do not have enough courage to change the status quo, so they start to find spiritual sustenance.
Since they can’t eat chicken, they can only drink chicken soup. Since there is a mess in reality, I will turn to the chicken soup in the soul to find comfort.
This is the principle of compensation for human nature. When a person cannot get satisfaction on one hand, he can only go to another thing to compensate.
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Those brainwashing training institutions are best at the ability of " instilling chicken soup" . They are good at forming a dreamy scene through comprehensive means such as audio/lighting/sound effects/speech/cases. This scene will intoxicate you and make you lose your ability to think independently. Then follow their ideas, thinking that you can get rich overnight immediately, and then at the moment when the whole audience is at its peak, they will ask you to pay by swiping your card.
On the surface, many people who participate in the training go to learn, but in fact 90% of people are anxious and seeking medical treatment. Their purpose is not to study, but to be lazy, and to spend money to buy shortcuts. It is best to get a master key. Then lie down and solve all the problems.
. These training masters are good at collecting various information, then weaving them into fresh concepts, and then packaging them into various novel theories, claiming that they have found shortcuts or tricks to business, which can help us bypass detours and attract many people to it. This is a typical payment of IQ tax.
For example: When you are listening to a class, they will also tell you: As long as you give me 100 yuan, I will teach you how to earn 1,000 yuan immediately. Would you like it?
Most people will be willing to do it because they can make money immediately. What an implementation plan. Of course I need it. Then when you hand over 100 yuan to him, he will tell you: Find 10 fools like you right away.
seems so reasonable, but it is so ridiculous. This is the essence of many training institutions, and they have long used the logic of pyramid schemes.
All successes in the world are luck behind them, and an occasional success can be packaged into various legendary stories and constantly sold. When a person succeeds, everything he says is right, so countless people come to serve as believers and pursue him to teach the methods.
The more legend that makes the public fantasy, the easier it is to make the public crazy and fascinate. The truth is often too ordinary, and everyone has no interest in it at all and has always turned a deaf ear to it. What most people pursue is not the truth, but various emotional comforts, various spiritual chicken soup, and all kinds of woven coaxing.
They just want to find the "shortcuts" and "tricks" as soon as possible. If you tell him that there is no shortcut to success, they will become popular immediately. Obviously, others can succeed by relying on shortcuts, but you actually destroy my hope and then scold you for being incompetent.
What people want most is never value, but psychological comfort;
What people want most is never truth, but hope;
Wealth is always left to those who deserve it. Many victims of scams are often at the bottom of their cognition, and their cognition is not enough to control the wealth they possess or inherit. The greatest fairness in China society lies in: when a person's cognition is not enough to control his own wealth, this society has 100 ways to harvest him
The most rare thing in life is "sober in the world"
Experts are profound and relaxed, mediocre people are superficial and painful!
Please buy Shuimurran's new book "Awakening in the World"
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