For mro industrial product procurement platform, improving user experience means improving brand awareness, increasing order volume, and safeguarding the interests of the company!
Enterprises want to build brands from the inside out, especially if the mro industrial product procurement platform wants to build brands, name must be the first factor. Are there many good names? Actually, there are not many. Is Apple a good name? Before the bitten electronic product was sold to the world, Apple's biggest source of fame was Newton smashed by it!
Chinese industrial enterprises, especially those who are doing well now, have names evolved from the planned economy era. Local + industry are basic elements. XCMG, South Network , Xidian, you can see what it is for. It is a good name for industrial products enterprises. However, for the mro industrial products procurement platform, if you use your platform in the local + industry format, it will cause insufficient brand extension capabilities and insufficient carrying capacity.
Of course, insufficient carrying capacity tests the region. Putting aside the word "China" and "China", if you use Beijing, Shanghai, Guangzhou and Shenzhen, the carrying capacity is still OK, but it may be a little stingy if you enter the international market.
mro industrial product procurement platform. If your brand name has established a high accumulation of brand assets and popularity inside and outside the industry, then don’t change it, even if the carrying capacity is insufficient, don’t change it easily. But if you have been doing it for many years, and the company's name is still just a name and the company's LOGO is just a trademark, then it's better to replace it!
The brand name gives people a sense of experience, but companies themselves are often restricted by conservatism. If the brand name changes, customers will be lost! This is impossible. Customer maintenance depends on your products and employees. If you change the brand, he will leave, which means he has long wanted to leave and just found a reason. Qingdao Refrigerator Factory sounds like a local enterprise, what about Haier ? The mro industrial product procurement platform, this suffix is already very long, so don’t talk about it in front of the name! The establishment of a new brand name of
will give customers a refreshing feeling, representing the company's strategic upgrade and re-starting, losing some old customers, and instead welcomes more new customers.
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