Preface
1984 With the ad slogan "If you want to be healthy, drink Jianlibao often", Jianlibao was born. With the first time in the Olympics in China, it is called "Chinese Magic Water" internationally. What kind of charm does it have? The founder of all this is Li Jingwei, the father of Jianlibao.
However, Li Jingwei ended up having a bad end. What happened? Today we will talk about the story of Li Jingwei, the father of Jianlibao.
Li Jingwei
He was born in 1939 in a single-parent family in Sanshui, Foshan, Guangdong. In that era, when the New China was not yet established and the war had not yet disappeared, Li Jingwei's father died under the bullets of the Japanese army. In this way, he had depended on his mother since he was a child, but his mother could not take care of him and could not bring him a good living environment. Finally, she decided to send him to an orphanage. It has to be said that Li Jingwei's childhood experience was still very bumpy.
Without the care of his father and mother, it was still difficult for him to survive in this world alone. At that time, he was only ten years old and had already started doing odd jobs little by little. He either wiped his shoes for others, or fanned the people who came to listen to the opera in the theater and handed him a tea. In this way, when other children were still the treasures in the palm of their parents, he had already faced life independently.
By chance, someone around him introduced him to be an apprentice in the printing factory. He felt that this was much more stable than polishing leather shoes on the street all day, so he agreed without saying a word. Under the guidance of his master in the printing factory, he learned a lot of knowledge. At this time, he understood the importance of reading, so he worked hard to study while he was working hard.
When he was tired, he chose to play basketball to relax. He enjoyed the pleasure of sweating all over after playing basketball. Because he played basketball well, he sometimes participated in small competitions with his basketball friends. In other words, in a game, he met a noble man. After learning about Li Jingwei's experience, this noble man felt very distressed. In addition, he saw that Li Jingwei performed well in normal times, so he transferred him to work in the county sports committee office. This job is also his first job that does not require hard work.
He knows that this job is hard-won, so he is very hard-earned at work. As long as it is a job distributed by superiors, he will do his best as much as possible. At the same time, due to the lack of parents' care in his childhood, he now attaches great importance to feelings, knows that every relationship is hard-won, and cherishes everyone who treats him well.
Later, not long after, he became the deputy director of the Sports Committee of Sanshui County with his own efforts. Later, in the 1970s, he was transferred to work in the winery and became the director of the winery. At that time, the winery's benefits were not very good. For the sake of the factory's benefits, he could only carry the wine to sell in the Foshan area in . However, this effect did not seem to be very good, because even though he tried hard to sell, the sales of the winery were not very optimistic, and he himself was worried about what to do.
During an accidental promotion process, he found that there were many Coca-Cola bottles on the street. This bottle was still a can package, so he bought it out of curiosity to taste it. After drinking it, he thought about letting the winery produce this beverage, but it was difficult to actually produce this beverage. In addition to the can packaging, there is also the recipe for this beverage, which is the most difficult thing to solve.
At that time, this kind of drink did not appear on the market on a large scale, so he thought it was a good business opportunity and a good way to get rich. You can try it.
After he made up his mind, he heard that Ouyang Xiao, a researcher at the Guangdong Institute of Sports Science, developed a drink. When Li Jingwei found out, he thought it was a good opportunity, so he contacted the other party through various relationships, hoping that the other party could study the formula with him. After Ouyang Xiao heard about Li Jingwei's idea, he felt that it was pretty good, and the two parties started the experiment.
Jianlibao was born
In 1983, after hundreds of repetitions, an orange-yellow drink appeared out of nowhere. This drink was eventually named "Jianlibao". In order to better promote it, Li Jingwei also found his calligraphy friend to design a font for his "Jianlibao", and at the same time spent money to design a trademark that combines Chinese and English. In this way, the beverage brand mainly based on Jianlibao appeared.
At that time, Li Jingwei didn't think much about it. He just wanted to use this drink to make the benefits of the winery come back to life, and he was completely unaware of what great changes this drink brought to his life.
When Jianlibao first started production, he focused on a sports-related beverage. Later, at the of the 1984 Los Angeles Olympics, Li Jingwei used the 250,000 yuan he loaned to sponsor our country's sports team, and this money was the income of the winery for several years. In order for Jianlibao to be able to go out better, he spent too much effort. In this year, he bet on it, making Jianlibao an official designated beverage for the Chinese team.
This year is also the year when Li Ning and Chinese women's volleyball resounded internationally. Chinese athletes use their strength to make people all over the world admire them, and at the same time, it also made Jianlibao famous overnight.
At that time, foreign media became popular all over the world with a report "Chinese women's volleyball team relies on "magic water" to attack quickly", and everyone was curious about what kind of drink this is, which can be so powerful. Therefore, many people tried this beverage, which greatly increased the sales volume of the beverage, and the sales volume increased five times compared to before. When Jianlibao was at its peak, it was probably the tax revenue in Sanshui County at that time, and almost half of it came from it.
Even in foreign media, many media have named Jianlibao "Oriental Magic Water", saying that Chinese athletes are so powerful after drinking this drink. Later, Jianlibao became an official brand designated by the sports industry. Later, under various publicity, Jianlibao's annual sales reached 5 billion yuan, directly becoming a national beverage.
However, on the other side, the athletes made mistakes in their performance. In 1988, Li Ning missed the medal because of an incorrect performance in a game. I don’t know if it was because his previous performance was too excellent and the audience’s expectations for him were too high, or because he had great pressure on him. In short, the failure of this game made Li Ning’s defense almost collapsed.
Later, when he returned to China with a disheartened heart, he did not expect Li Jingwei to come to pick him up. It was this moment that made Li Ning feel a relative in his heart. Under Li Jingwei's guidance, Li Ning's mood recovered a lot. At the same time, Li Jingwei invited Li Ning to come to work in his company. In this way, Li Ning stayed in Li Jingwei's company for more than a year. After
, Li Ning proposed his own idea to Li Jingwei, saying that he wanted to create a brand of clothing of his own. Many people may say that Li Ning is ungrateful when he sees this, but Li Jingwei doesn't think so. He naturally supports him when he sees Li Ning rekindling hope for life, and he also shares his network resources with Li Ning, hoping that he can break out of his own world.
Li Ning brand clothing appeared
Later, relying on this match of the 1990 Asian Games, Li Ning brand spent a huge amount of money to gain the sovereignty of torch relay. It was this appearance that made Li Ning card appear in the public's sight.
In 1991, Jianlibao invested more than 10 million yuan in Li Ning cards to establish Li Ning Sports Goods Company, and Li Jingwei also wanted to open up the foreign market. However, facing the two mountains of Coca-Cola and Pepsi-Cola abroad, it is still very difficult to expand the foreign market. Fortunately, Jianlibao is very well-known in China and is firmly sitting on the first chair of national beverages.
Li Jingwei passed away on suspicion
But why did Li Jingwei, the father of Jianlibao, end up with a death in suspicion? This matter will start from 1997. At that time, Li Jingwei wanted to move Jianlibao's headquarters to Guangzhou, but this would affect the tax interests of Sanshui County. Therefore, the local government has always disagreed with Li Jingwei's relocation of the headquarters. Later, after his peak, Jianlibao's turnover was declining, which made Jianlibao's development increasingly difficult.
However, Li Jingwei finally decided to establish the headquarters of Jianlibao in Guangzhou. This move led to the leaders of Sanshui City 's decision to sell Jianlibao. In 1999, someone paid 339 million yuan to acquire the largest shares of Jianlibao. The news of
made Li Jingwei lose his strength and lose his fighting spirit. Anyone who knows the incident knows how important Jianlibao is to Li Jingwei. The person who invested in buying Jianlibao at that time did not manage it carefully in the end, but sold Jianlibao to a Taiwanese group. It was not until 2016 that Jianlibao returned to Jianlibao Group.
But when Jianlibao returned, Li Jingwei did not see that he was reported as early as 2002, but whether he was really corrupt was sentenced to Li Jingwei in in 2009. At that time, Li Jingwei was seriously ill under multiple blows. Just imagine if he really embezzled and accepted bribes, how could he have no money to treat his illness? In the end, Li Ning, who was still caring about him, came to pay him medical expenses.
Li Jingwei passed away
On April 22, 2013, Li Jingwei left the world due to illness at the age of 74. In the end, Jianlibao's development gradually declined, and the Li Ning brand had already launched its own market. At Li Jingwei's memorial service, Li Ning cried bitterly. To him, Li Jingwei was not only his boss, but also his benefactor, like his father.
This time, except for Li Ning coming to the scene, other well-known athletes, such as Liu Guoliang , Li Xiaopeng and others, some of them have received more or less help from Li Jingwei.
Conclusion
Do you have anything to say about the decline of Jianlibao? Welcome to leave messages in the comment area.
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