[Introduction] Since ancient times, "Good tea comes from high mountains and clouds". Yichang City, Hubei Province has good ecological advantages, a long history of tea making, profound cultural heritage, and complete tea categories. It is a famous and excellent tea production area in Wuling Mountain, western Hubei and an important tea distribution center in the country.
Qianzhang rocks in Wufeng County, Yichang City, with cliffs, thousands of feet high. The white clouds are leisurely and relaxing. The Qianzhang Baihao Tea produced by Wufeng Qianzhang Baihao Tea Co., Ltd. is of noble character and good at cultivating a noble spirit. If people taste it, the dust will disappear.
Industrial Region and Natural Environment
Qianzhang Baihao Tea is produced in Shiqiaogou Village, Changleping Town, Wufeng County. It is connected to Chaibuxi National Forest Park in the north and Houhe Primordial Forest National Nature Reserve in the east, and has a superior natural environment.
Picture: Shiqiaogou Village Tea Horse Ancient Road ruins
Shiqiaogou Village has small temperature changes in all seasons, and the temperature difference between day and night is large. There is plenty of sunshine time, soft light, and a lot of diffuse light. During the day, the light shines, and organic matter is generated in large quantities; at night, the respiration effect is weakened, cellulose is not easy to form, and organic matter continues to accumulate, so the tea leaves are tender and of good quality.
Planting Management and Production Technology
After decades of development, Wufeng Qianzhang Baihao Tea Co., Ltd. has accumulated a complete set of unique production processes and established a complete quality standard and management system.
From tea garden planting management, fresh leaf picking, purchase, processing to finished tea quality inspection and factory delivery, they are strictly implemented in accordance with the relevant systems of organic tea production. The tea garden uses biological pesticides, and applies farmhouse fertilizers and special organic fertilizers to prevent and control pests and diseases.
The picking, processing, refining and packaging of fresh leaves are subject to full-process quality monitoring by the quality inspector, and consumers can trace the entire production process based on product labels.
Qianzhang Baihao Tea uses high-quality fresh leaves and is strictly prepared in accordance with the standard DB42/T195-2000 released by Hubei Provincial Quality and Technical Supervision Bureau .
Production process flow: finishing the blasting-cooling-rotating-beating fire-cooling-plastic surgery-drying-tiscent-select-packaging.
Qianzhang white hair tea produced through 10 processes has fine strips, fragrant hair, fresh and tender soup, and sweet and refreshing taste.
The road to the birth of the brand
There is a Bailuzhuang tea farm in Shiqiaogou Village. It mainly produces "Yi black tea", but the benefits are not good, "I have no money to make money when I keep my kingdom." At that time, Luo Dingyin, who was in his early 40s, "when he was poor, he thought of changing." He carried dozens of kilograms of green tea he made on his back, but good tea could not be sold at a good price. After
came back, Luo Dingyin contracted the tea farm that was about to be paralyzed at a price of 6,000 yuan per year. We invite tea making experts from Yichang Tea Bureau to demonstrate the quality of tea and hire famous tea stir-frying teachers to teach tea stir-frying skills. In this way, the first jar of Maojian Tea was born at Bailuzhuang Tea Farm!
Luo Dingyin brought this batch of tea samples to Yichang to "sweep the street", softly grind hard, and finally impressed the dealers with the quality and sincerity of the tea and won customers.
Picture: Qianzhang Baihao Tea
Luo Dingyin is named "Qianzhang Baihao" after its origin and has a trademark registered. Then, the excellent tea system of asexual propagation was introduced, the scale of base planting was expanded, and actively participated in tea awards at all levels. At a National Agricultural Food Expo, "Thousand-Five White Hair" won the gold medal in tea, and then won the gold medal in E Tea Cup and Lu Yu .
Brand effect brings business vitality, tea income has increased from a few cents per pound to a few yuan or dozens of yuan, tea farm efficiency has doubled year by year, and assets have increased from the initial few thousand yuan to one million yuan.
Luo Dingyin took out 8,000 yuan for the scientific research and development of new tea varieties, hired experts to guide the production management, technology promotion and planting planning of tea gardens in the village, and at the same time opened up medium and low-end tea sales markets, and organized special personnel to open 5 distribution points in Wuhan, Yichang, Jingzhou and Hunan.
During the SARS period in 2003, others avoided SARS, but Luo Dingyin purchased a new car in the department and held an activity of "Delivery for health care" and sold 100,000 kilograms of dry tea in the Hunan market alone.
Luo Dingyin provides information and funds free of charge to help the village transform 800 mu of excellent tea gardens and build more than 1,200 mu of tea garden bases. "Thousand-foot white hair" has grown up, Shiqiaogou Village has developed, and the villagers have increased their income.As the leader, Luo Dingyin was successively elected as the representative of the People's Congress of Wufeng County and the director of the Shiqiaogou Village Committee.
Positioning tea characteristics to create tea culture and promote tea brand
With the development of society, the main tea products and consumer forces in the tea industry market have changed. Consumers have begun to develop towards diversification, fashion and personality in purchasing products. Homogeneous products can no longer meet the taste of consumers.
As the second generation inheritor, Luo Xun believes that if you want to break the direction of homogeneous development, the tea industry needs to develop in the direction of diversified taste, brand differentiation and product personalization, and create a differentiated tea enterprise that is different from brands in the same industry. More importantly, it is necessary to consider in-depth considerations from the aspects of brand core value , brand positioning differences, market research and development promotion, etc.
Luo Xun said that in future brand promotion, the company will express the cultural connotation of Qianzhang Baihao Tea in modern form, perfectly combine the past with the modern, and form a modern tea culture brand with a traditional and quaint atmosphere.
Figure: Qianzhang Baihao Tea
In recent years, the company's leading product Qianzhang Baihao series tea has successively passed the certification of "pollution-free products", "green food" and "organic tea". The green tea and black tea produced by the company have obtained the "Certificate of Accreditation of International Standards for Products in Hubei Province", filling the gap in the adoption of international standards by tea companies in Hubei Province.
company products have won awards in the national tea industry evaluation many times, among which Maojian Tea has been awarded the honorary titles of " Yichang Top Ten Famous Teas in " and "Top 20 Famous Teas in Hubei Province".
insists on high quality and implements standardization to realize the big brand
On the basis of inheriting tea making skills, the company has applied modern high-tech, strictly controlled quality control, implemented standardized production, and achieved quality improvement.
Company has established and improved enterprise management standards and distinguished grades according to different tea gardens and different altitudes to produce and process different products, and unified and standardized management of the quality of tea to meet the diversified needs of consumers in the market.
Picture: Qianzhang Baihao Tea
After 10 years of continuous development, the company's Qianzhang Baihao Tea has been widely praised and has won many awards.
"If an enterprise wants to go to the world, it must achieve standardization and come out of its own brand." Luo Xun said.
gathers scientific and technological talents, builds an elite team, and enhances high-end brands
At present, the company has a group of old, middle-aged and young technical backbone, and has strong technical strength. Luo Xun invited senior tea makers and senior tea reviewers to serve as technical consultants of the company, jointly supervising the company's tea production and processing, constantly innovating and improving production equipment and production technology, and continuously developing and improving tea quality.
Company has formed a relatively mature enterprise operation and management mechanism. All departments of the company have clearly defined division of labor and performed their duties. All employees work together and work together to build a high-end tea brand image of "Thousand-Shelf White Hair", strive to make a breakthrough in the new era and new markets. (Reporter Yao Yining, Chu Nanming, Correspondent Tian Jiayi)
Editor: Guo Zijing
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