? This is a common distress among many beauty stores. In fact, expanding customers not only requires finding ways to attract customers to the store at voluntarily, but also requires actively looking for customers. Below, the editor will share with you a few ways to independently develop customers:
1. Free experiential marketing
Many beauty salons located in large supermarkets or shopping malls use their geographical advantages to issue "free trial" products or discount cards to women in the past, and try out a beauty product for free in the store with the gifted cards, or discount a certain product.
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Free care is a good choice, because this method of direct contact and communication can make customers better understand your beauty salon, and the people receiving care are all people with consumption power and consumption concepts. Most of them can be converted into later consumers. You can make a registration form, and the registered population can take care of one or two free time, that is, some information is collected and publicity is also done.
is also free sample. Although cannot bring potential consumers, it is a very good choice for beauty salon popularity and popularity. Note that although it is a free sample, the effect must be the best. Don't go for free, it's ineffective to slap yourself in the face.
Everything should be centered on free, but be careful that free must have the best effect. This may conflict with the general concept of "free average or worst", but remember not to learn from certain shop owners. Free is to give away ordinary bad things. In fact, this is to smash your own brand on a large scale. If you are reluctant to give up some and make others really see the effect, it is not real publicity.
2. Beauty knowledge indoctrination
Beauty salons should fully convey and instill this view to beauty customers: "When going to a beauty salon for skin care and care, it is not because wrinkles, spots or acne on the face, and it is necessary to take action to take, but because the beauty salon can allow every consumer who comes to the store to fully enjoy and experience the infinite fun of beauty.
For some customers, they may have questions about certain products at the beginning, so they can dispel their concerns by explaining some beauty knowledge and the detailed function of this product to them.
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3. Analyze consumer psychology
If you want customers to truly trust you, you cannot be hard-working. You must use soft power to impress customers. This soft power means, don’t directly sell your products or your beauty card, but analyze your customers, grasp her consumption psychology, be friends with her first, consider everything for her, break her psychological defense line, and make her willing to accept and believe what you say.
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4. Make friends with customers and talk to customers
Most people who can make money have the ability to share actively. Beauticians chat with customers to guide them to understand the situation in the store, and judge customers' consumption ability and personal preferences during the chat process, and then appropriately recommend certain beauty products.
Huijitang No taboos for diet
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