text/Yangcheng Evening News All-Media Reporter Hang Ying Photo/Yangcheng Evening News All-Media Reporter Xu Zhangchao
96 endlessly meticulous research and development and intelligent manufacturing, the world's first 1200mm wide onepass UV inkjet digital printing equipment was successfully developed, and this equipment has set a new record in the industry. This equipment was created by Lin Xiaobo, chairman of Guangzhou Pulis Co., Ltd. (hereinafter referred to as "Polis Co., Ltd."). At the same time, the Indian team of Prides-Israel is attending the Chicago Label Printing Exhibition held from September 13 to 15. Through this exhibition, General Secretary General successfully expanded a new field in the global trade sector.
is located in Pulis, Huangpu District, Guangzhou. It is an integrated and intelligent manufacturing equipment company for machine vision system overall solution, digital UV inkjet printing and other production integration and intelligent manufacturing equipment. From keenly discovering the "business password" in the printing press during an internship at a newspaper, to leading the startup company to developing into a national-level "little giant" and a Huangpu District gazelle enterprise ; from equipment spread throughout the Chinese region to bringing domestic equipment to the world; it took Lin Xiaobo a full 10 years. Regarding this entrepreneurial experience, Lin Xiaobo laughed at him as "from nothing to being heavily in debt."
Lin Xiaobo felt extremely lucky and satisfied for this area of Huangpu District that has nurtured a large number of high-quality high-tech enterprises. He told reporters that in 2021, the General Administration enjoyed nearly 6.8 million yuan in R&D expenses plus deductions of , while in the first half of this year, it was an export tax exemption of more than 370,000 yuan. In addition to the real money subsidies, the various exclusive services launched by the Huangpu District (Guangzhou Development Zone) Taxation Bureau for specific small and medium-sized enterprises have made themselves truly feel the "practical things" of the tax department.
small factory got the order for Intel
"On the first day of my internship, I was assigned to the job of wiping the printing press. I was curious about the visual inspection equipment in the printing press and felt it was very mysterious." When asked about the original intention of starting a business, Lin Xiaobo shared his experience in college internship with reporters. The teacher's father at that time told him that the device was imported from , Israeli , and it was worth several houses. The shocked Lin Xiaobo began to study this "baby", believing that this device composed of only cameras, computers, and light sources can actually be worth several houses, and the market space is very large. The idea of starting a business emerged.
In 2012, Lin Xiaobo and several partners established the General Secretary and officially entered the field of visual inspection equipment. If you don’t have the foundation and resources, you can find the corresponding suppliers from the label of machinery and equipment; if you don’t have the funds, you can mortgage the real estate to invest in R&D. Speaking of this, Liu Lu, general manager of Guangzhou Pulis Co., Ltd. and Lin Xiaobo's wife, smiled and said, "We have a house that has been mortgaged seven times, from more than 300,000 yuan to more than 2 million yuan." It is always difficult to start at
. The market needs to be tested after product research and development, but at that time, the main battlefield of machine vision AOI equipment system was abroad, and domestic products were generally just starting. In order to expand the market, Lin Xiaobo could only sacrifice profits and provide the equipment to customers for free, opening up the market step by step starting from "0".
Politics focuses on the overall solution of machine vision AOI equipment system, which can improve customer product automation production level, improve quality management inspection and product production quality, and save production costs through machine vision technology . Large investment in production and R&D and high technical barriers. But in actual development, the most difficult thing for Principal is not technical breakthrough, but the customer's strong vision. "The quality of domestic products is definitely not good." Lin Xiaobo said that reversing the stereotype of is a path that must be taken in many domestic manufacturing substitutions.
Of course, there are also things to be happy. Successfully working with Intel is one of the most proud things. "At that time, Intel was looking for factories that could make visual solutions around the world, so I tried to send an email to Intel United States, saying that we could solve the problem. At the same time, it also said that our company is too small and you may not look down on it." Speaking of this, Lin Xiaobo said excitedly that the reply given by the other party inspired him and strengthened his determination to deepen his technology.
"We respect technology. As long as the technology meets the requirements, we will still respect your products." This is Intel's reply to PRICS. Subsequently, the General Secretary’s team was invited to Intel , and successfully helped the other party solve many problems that were unsolvable by well-known companies. Intel expressed high recognition to the General Secretary’s team and purchased 6 General Secretary’s machine vision detection equipment.
Ten years of hard work and work hard. At present, Principal has become one of the most popular brands in the field of machine vision detection, and is a leading company in the field of machine vision detection, with a market share of more than 20% in China. Lin Xiaobo successfully led the establishment of after-sales service center outlets in 17 countries around the world and established a Prison factory in India. "Eight years ago, we competed with Israeli manufacturers in an international exhibition, and we failed. But now, we can defeat each other with confidence." Lin Xiaobo told reporters.
Starting a business is from nothing to a lot of debt
by purchasing source components for design and assembly. The company has achieved domestic substitution imports, and its products have been reduced by 50%-60% compared to directly purchasing imported whole equipment. After the field of machine vision detection blossomed, Lin Xiaobo discovered a new "business password" in the printing factory. This time, he decided to "fight to the death" of imported digital printing equipment.
seems to be copy-pasted. It is also a sky-high imported equipment. It seems not complicated, but there are many difficulties to overcome, so the road to R&D 2.0 began like this. But this time, the level of R&D investment burning far exceeded Lin Xiaobo's expectations, and even doubled. "Entrepreneurship is from having nothing to being in debt." Facing the reporter's question, Lin Xiaobo said a classic line.
In the display area of Pulis, Liu Lu showed reporters the hot stamping and printing label produced by the company's core technology product in digital printing, Obida Piezoelectric Digital UV Inkjet Printing Machine. The printed product images are lifelike and exquisite. And on the side, the "producer" is working constantly. Liu Lu introduced that more than 90% of the raw materials of its piezoelectric inkjet digital printing press can be directly produced without any treatment, which is very suitable for industrial flexible production and small batch industrial customization needs.
products are exquisite, but the R&D process is painful. Imature design plans, very different functions of finished products and designs are all common. Lin Xiaobo admitted that he relied on the profits of the mature machine vision inspection brand to support the R&D investment in the digital printing production line. "It is impossible to do a business without trampling on pitfalls. The personnel, technology, professionalism... are not smooth sailing." Although I feel sorry for the expenditure, Lin Xiaobo was very open-minded with Liu Lu's support.
Lin Xiaobo told reporters that the R&D personnel of the General Secretary account for nearly 35%, and they are almost all "veterans" with 5-10 years of work experience. In terms of R&D investment, nearly 15% of the R&D expenses of PAL are far exceeding most similar companies in the industry. Lin Xiaobo admitted that it was precisely because of his confidence in the country's economic situation and policy support that he dared to invest a lot of money and manpower in research and development.
At present, digital printing is still in its infancy in the world. During the sales of product inspection machines, General Secretary gradually gained insight into the pain points of the printing customer group on the market. The team develops and designs new machines and equipment in a targeted manner to meet the different needs of customers. And continuously improve and innovate according to industry market trends and equipment functions at any time. The market is the only standard for testing product quality. Soon, the digital printing machines produced by Pulis have a market share of up to 30% in China's high-end digital printing machines. In the past two years, Priligy has been continuously expanding overseas markets. The Chicago Label Printing Exhibition in the United States was one of the important steps to expand the key territory.
"Little Giant" enterprise exclusive tax customization service
From a small factory with only 4 employees, it has developed to a company with more than 6,000 square meters today. Lin Xiaobo is also very moved. Recently, for corporate development reasons, Priscilla is seeking a larger production site.But Lin Xiaobo did not want to leave Huangpu District. In his opinion, the various policy support of Huangpu District played a crucial role in the development of the General Secretary.
reporter learned that the earliest funding support received by the General Secretary was the funding subsidy provided by the Huangpu District Government after obtaining the title of a national high-tech enterprise. For the Praiser at that time, the money was not a small amount. "Huangpu District is a place that is very suitable for entrepreneurship and growth." Lin Xiaobo said, "The concept of Huangpu District is to serve enterprises in the government. We can communicate directly in the financial, industrial and commercial, tax bureau and other government departments in the district. The communication is very convenient, which is very beneficial to the development of enterprises."
In 2021 and the first half of 2022, the General Secretary received an additional deduction of nearly 6.8 million yuan in R&D expenses and an export tax exemption of more than 370,000 yuan. In addition, we also enjoyed the exclusive service of "exclusive tax payment channel, special demand collection, special communication channels, exclusive tax and fee discounts, and professional appeal response" launched by the Huangpu District Taxation Bureau for specific small and medium-sized enterprises, and joined the "Spike Tax Lianxin-Small and Medium-sized Enterprise Exclusive Service Group". This is an exclusive service specially created by the Huangpu District Taxation Bureau for various enterprises such as "specialized, precise and innovative" enterprises. Enterprises in the group can enjoy the fast response service of "tax manager + professional subcontracting + daily Q&A". At present, about 32 national-level specialized and new "little giant" enterprises in Huangpu District have been included in the "Spike Tax Lianxin-Small and Medium Enterprise Exclusive Service Group".
In 2019, Principal received an angel round valuation of 100 million yuan. Due to the impact of the epidemic in recent years, Principal's revenue has been affected to a certain extent, falling from the highest of 130 million yuan to about 70 million yuan. But as the epidemic becomes normalized, Lin Xiaobo said that his revenue will gradually recover this year. In 2021, General Secretary General still received a valuation of 300 million yuan. When facing a question on whether there is a listing plan, Lin Xiaobo said that this is a goal, but there is no rush at the moment. "This is a natural thing. When we are preparing to go public, the tax bureau will also have corresponding guidance and tax planning for us."
For a long time, the tax bureau of Huangpu District (Guangzhou Development Zone) of Guangzhou has attached great importance to tax guidance and services for companies that intend to be listed and listed. In July this year, the Huangpu District Taxation Bureau and the Guangzhou Development Zone Financial Affairs Bureau signed the "Memorandum of Cooperation on Tax Services for Key Populations to Promote the Healthy Development of the Capital Market", and further enhance the services and supervision of market entities in the capital market fields such as listed companies, proposed listed companies, private equity investment institutions, etc. to achieve co-governance and sharing.
Let China's manufacturing move to the world has always been Lin Xiaobo's "small goal" to lead Praiser forward. "In the past, people only said that European and American products are reliable, but now they also say that Chinese manufacturing is reliable." Lin Xiaobo said.
Chen Lu and the team of General Chen, who participated in the Chicago Label Printing Exhibition in the United States, are closer to this "small goal".
Source | Yangcheng Evening News·Yangchengpai
Editor | Huang Ting