Beijing Business Daily (Reporter Zhao Shuping, Intern Reporter Wang Siqi) On September 29, Beijing Business Daily reporters found that Sam's App has removed the "Jiandong Cultural and Creative Summer Treasure Box". The cover of the product packaging is printed with "Dior", which is very similar to Christian Dior, who is well-known to consumers.
On Sam's App, both "Simple Dynamic Cultural and Creative, Surprise Treasure Box, Charming" and "Simple Dynamic Cultural and Creative, Surprise Treasure Box, Yajue" are displayed as "off the shelves". Regarding whether Sam's store still has sales, Sam's customer service staff said, "The product is still being sold now and there is not much stock."
On September 28, Beijing Business Daily reported that the sales copy of Sam's store and Sam's App were "Dior". The product is a children's toy with "Simple Dynamic Cultural and Creative Surprise Treasure Box". The product label is marked with the words "Dior Jewelry Designer " and "Dior Authorized Sam Limited First Release". A Beijing Business Daily reporter found that the manufacturer of the packaging box of "Jiandong Cultural and Creative Surprise Treasure Box" is Zhejiang Jiandong Cultural and Creative Co., Ltd., but the Dior licensed in cooperation with Zhejiang Jiandong Cultural and Creative Co., Ltd. is not the Dior that consumers first think of selling luxury goods, but the Dior trendy toy.
Dior trendy toy staff responded to a Beijing Business Daily reporter and clearly stated: "We are Dior from Gaodele. If you want to buy Kristen Dior here, it will not be one."
The controversial products are placed in Sam's store, and Sam is also responsible for this. Wang Jiankun, senior partner of Shanghai Hushi Law Firm, told Beijing Business Daily reporters that Sam allowed the sale of possible confusing product logo products and failed to fulfill his obligation to inform consumers, which may constitute fraudulent sales and is suspected of infringing on the legitimate rights and interests of consumers. For fraudulent sales, consumers can claim three times the price of consumer products to operators in accordance with the " Consumer Rights Protection Law of the People's Republic of China ".
Wang Jiankun emphasized that operators with prudent obligations should fulfill their obligation to review the products they sell, and have an unshirkable operator obligation for products that may be suspected of trademark infringement, especially trademarks that ordinary consumers may be confused by.
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