In November 2008, Huang Guangyu, who had been China's richest man several times, was arrested and imprisoned.
The former richest man was imprisoned. Many people criticized him, and many people were concerned about his competitor. Zhang Dazhong: "Did Huang Guangyu give you the money?"
Who is Zhang Dazhong?
One year before Huang Guangyu was imprisoned, he had just sold the company he had run for nearly 30 years to Huang Guangyu at a high price of 3.6 billion yuan.
After selling the company, he paid 560 million yuan in taxes and became the top individual tax collector of the year. The taxes he paid were more than the total individual income tax of the entire Qinghai Province that year.
Two weeks before Huang Guangyu was imprisoned, he had just received the last payment from Huang Guangyu.
When the news that Huang Guangyu was imprisoned began to ferment, even taxi drivers in Beijing felt lucky for Zhang Dazhong, saying that he was blessed.
In fact, from a poor boy with nothing to a leading entrepreneur in the home appliance retail industry, Zhang Dazhong’s blessings are far more than that.
(Zhang Dazhong, founder of Dazhong Electrical Appliances)
html Before the age of 130, Zhang Dazhong had all bad cards in his hands and seemed unable to see the future.
He lost his father and mother when he was young, and made a living by selling pork in a supply and marketing cooperative, with a monthly salary of 30 yuan.
has worked hard for nearly 10 years, but he is still a "three-no product": no house, no savings, and no girlfriend. The only possession is an old bicycle.
He once saw a photo of a Mercedes-Benz at an exhibition:
I stared at that photo for a long time and thought, this car is so beautiful!
Of course, I never dreamed that one day I would be able to drive my own Mercedes-Benz .
No one thought that this little man who once sold pork in the suburbs of Beijing would not only drive a Mercedes-Benz many years later, but would also become one of China's outstanding entrepreneurs.
No one could have imagined that his old rival Huang Guangyu was in jail, but he who was ridiculed for selling the company became the biggest winner.
No one could have imagined that after the richest man Huang Guangyu was imprisoned, he would be asked to come back and hand over his business empire to his old rival to manage.
What is so special about Zhang Dazhong?
Optimist
"The degree of a person's misfortune depends on your understanding of misfortune."
In 2007, 59-year-old Zhang Dazhong sold the chain company "Dazhong Electrical Appliances" he founded.
Many people say that Zhang Dazhong, who once dominated one side, was driven out of the Chinese home appliance sales industry.
Some people ridiculed him:
He is too conservative in doing things;
These 3.6 billion are too hot for him to get;
He is destined to fail.
He is old, old, and timid...
Someone else asked him:
A company that has been run for nearly 30 years will be sold when it is said to be sold. Will there be any emotional turmoil?
Zhang Dazhong’s answer was extremely frank: “The price you face is several times your 30-year profit. If it were you, how would you choose?”
In the business world, calculations are everywhere.
Emotions will of course have an impact on business, but Zhang Dazhong grew from a poor boy to an entrepreneur. He was able to stand out in countless shopping malls. Such a story is not destined to belong to him.
In fact, many people don’t know that Zhang Dazhong before the age of 30 was like soaking in coptis water, and his life exuded a bitter taste from the inside out.
(The woman in the portrait is Wang Peiying)
Zhang Dazhong was born in March 1948 in Beijing. His father Zhang Yicheng was a middle-level cadre of the Ministry of Railways, and his mother Wang Peiying was a kindergarten teacher.
Zhang Dazhong has 7 brothers and sisters in his family. The first 6 are boys, the youngest is a girl, and he ranks third.
Although there are many children in the family, her parents have a stable income, good living conditions, and can afford a nanny.
However, fate is always twists and turns and full of variables.
When Zhang Dazhong was 12 years old, his father died of liver failure. His mother, Wang Peiying, raised seven children alone, and her livelihood became increasingly difficult.
Soon after, the nanny who had worked for the Zhang family for many years was fired because she could not afford the cost.
On the day that the nanny, who had been with her for many years and had been close to her, left, Zhang Dazhong stood silently on the balcony and shed tears.
From then on, he had to do everything by himself. He had to wash his own clothes and mend them when they were rotten.
His clothes are always patched with patches, and each child in the Zhang family only has one pair of pants.
People sweat a lot in summer, so they have to wash and dry their pants every night so that they can wear clean and fresh trousers the next day.
In order to make a living, Wang Peiying had to sell valuable things at home. Antiques passed down from her ancestors and old winter clothes at home became bargaining chips in exchange for food.
But this is not the worst time.
(Zhang Dazhong held a commemorative event for his mother)
In the special era, there was a wave of denunciation of "Liu Thief". Wang Peiying spoke softly, but insisted on defending him and calling out his injustice.
Therefore, she was forced into a mental hospital and a "cowshed", where she was often interrogated, beaten and humiliated.
But Wang Peiying refused to give in and was sentenced to death. On the way to the execution ground, she refused to give up her resistance and was strangled to death in the car with a rope.
At this time, there were still 9 days before New Year's Eve of that year. After experiencing the pain of losing his father, Zhang Dazhong lost his mother again.
The vast sea of people, the violent storm, one wave has not yet subsided, and another wave is coming.
Wang Peiying’s experiences during her lifetime left a serious shadow on the seven brothers and sisters of Zhang Dazhong.
They cannot find decent jobs or go to college; and no one wants to be associated with such people. The Zhang brothers and sisters have been unable to find a marriage partner.
Fed up with the beatings, the seven brothers and sisters reluctantly accepted their fate. Some even moved to other places to escape their fate.
Zhang Dazhong was once a "third grade high school student" who jumped in the queue in the countryside on the outskirts of Beijing and was responsible for selling pork in a rural supply and marketing cooperative.
When he recalled it many years later, he still lamented:
Those days were really depressing, and I couldn’t see any direction.
But Zhang Dazhong did not succumb to the suffering, nor did he want to fall down, let alone become a mess.
(Zhang Dazhong’s family photo)
So, after receiving his salary every month, Zhang Dazhong secretly bought some old books to read.
Reading can make you understand, reading can enlighten your wisdom, and reading can heal your stupidity.
The more books he read, the heavy fog that covered Zhang Dazhong's eyes was lifted, and a window seemed to open to his world.
He knew that he had hit rock bottom. If he continued to blame others, the situation would only get worse. It was better to accept reality, face everything optimistically, and live every day with high morale.
From then on, he decided to become an optimist.
He gets up at 6 o'clock every morning and runs 10 kilometers along the country road. Even in the middle of winter, he can sweat all over and doesn't feel cold even in shorts.
After the exercise, all his worries disappeared with the wind, and he was in high spirits and high spirits throughout the day.
When Zhang Dazhong was young, his family was poor, he lost his parents, and he was swept away by the torrent of the times. It was precisely because of this optimistic attitude that he broke free from the shackles of fate again and again.
He used his strength to interpret what is the real " drive low and go high ". The script of his life is in his own hands.
The more unfortunate life becomes, the more Zhang Dazhong, an optimist, knows how to adjust his mentality and seize every opportunity to achieve a comeback.
Adventurer
“I would rather go out and start a small business than stay stuck in this job."
In addition to optimism, Zhang Dazhong also has a notable characteristic, that is, he likes to take risks.
After the chaos was brought to an end, the times have changed, and most people continue to live cautiously and on thin ice.
And Zhang Dazhong However, Zhong made a desperate move and started the first adventure in his life.
He wrote a letter requesting a retrial of his mother's case without telling his family.
He kept writing for several months, and finally received a call. On the phone, the other party asked him to go to the Banbuqiao Prison Office and asked him some questions. Let him continue to go home and wait for news.
He was unwilling to wait for more than three months.
He continued to write and send letters:
I mailed a batch of letters to all departments at that time. many , many people are looking for a solution.
I know that only by perseverance can I get a chance.
For this opportunity, every time he writes a letter, he is taking an adventure. After all, no one can predict what the future will bring. In which direction
.Fortunately, things finally turned around.
In January 1980, the court vindicated Wang Peiying and paid 1,000 yuan in compensation to each of Zhang Dazhong's brothers and sisters.
The money was obtained in exchange for Zhang Dazhong's mother. It is an angel fund in the true sense. ml3 His brothers and sisters got the money and quickly bought new furniture and a new TV for the house. But he didn't want to squander it, but wanted to use the money to do something worthy of his mother's life. So. , he divided the money into two parts, half of which was used for marriage, The other half was used for the second adventure in his life: starting a business. In 1980, when reform and opening up was just beginning, Zhang Dazhong took risks and was a trend-setter. On weekends, he wore a clean white shirt and carried a military green shirt on his back. old books He put a sign around his neck and wrote "Gas stove brushing, 8 cents each" and started working as a street vendor. The weather was hot, so he jumped up and down for a day and got 10 customers, earning 8 cents. After deducting the cost of tools such as caustic soda, varnish, silver powder, brushes and rags, he made a net profit of 2 yuan. He had worked hard all day, and he was very tired, sad, and even wanted to cry: As you sit there, you can see what you will look like when you are 50 years old at a glance; You can calculate it with just a few fingers. His lifetime salary is simply despairing. However, Zhang Dazhong boldly took the first step of struggle after all. Unfortunately, he is not a person who is satisfied with the status quo. He takes risks again and again, just to pursue higher and further goals. He decisively bid farewell to the life of walking in the streets, transformed the kitchen at home into a workshop, made floor lamps and sent them to the farmer's market to sell. Each lamp sold for 6 yuan, and there were actually people. Moreover, supplies were scarce at the time, and department stores also took the initiative to order floor lamps from Zhang Dazhong. Zhang Dazhong hurriedly struck while the iron was hot and asked his brothers at home to help him. He made 60 lamps and sold them, making a net profit of 160 yuan. At that time, his monthly salary was only 30 yuan. This huge sum of money greatly increased his confidence and he planned to do something big. However, the floor lamp he made was crude, had limited appeal, and quickly failed to sell. But Zhang Dazhong did not give up looking for new business opportunities. He bought back a batch of electronic components at a low price, assembled them into audio amplifiers and sold them. Soon, orders came in in droves. He spent a month assembling 100 amplifiers and made the first pot of gold in his life. In December 1982, Zhang Dazhong chose to throw away his "iron rice bowl" and risk "going to sea" despite the opposition of his family. In 's resignation letter , he wrote: I decided to resign because this job does not meet my ideals. From a hawker who cleaned gas stoves to a worth of billions, civilian businessman Zhang Dazhong is a worthy adventurer. If he hadn't taken the risk to become an ordinary mother, he might have struggled to save the start-up capital for his business. If he had not taken the risk of resigning and giving up "stability", he would not have had a place in the tide of the times. Creator "I work 365 days a year, and my mind is always thinking about sales." Zhang Dazhong not only single-handedly created Dazhong Electric Company worth 3.6 billion, he also created a business legend, and A new life that changes with each passing day. After he resigned, he registered his first company: Zhang Ji Electrical Processing Shop. In addition to starting a business, he and his wife squeezed into a small house of 30 square meters. The place was not very big, and it also served as a studio. In order to make room, he moved the bed into the kitchen and moved the cooking to the corridor. He hired several workers to help and paid piece-rate wages. The workers could earn seventy or eighty yuan a month. They were very grateful to him and worked very hard. Zhang Dazhong himself is the one who works the hardest. He not only supervises the workers, but also purchases raw materials, improves products, and sells finished products... He becomes a team by himself and participates in all the work in the entire process. But he is tireless and feels excited and happy because he is creating life with his own hands. By the end of 1983, 35-year-old Zhang Dazhong opened 50 chain stores in Beijing and also founded an audio factory. His monthly income reached 2,000 yuan, which was the five-year salary of many workers at that time. In his own words, it was " enough to earn an Audi every year." But Zhang Dazhong continues to break through and create new business miracles. He found that the profits of the audio factory were too low and the capital turnover cycle was too long. It was more profitable to sell original electrical accessories. So, he immediately adjusted his direction and focused his energy on selling original electronic parts. Subsequently, he tripled his income in just 4 years. In 1993, 45-year-old Zhang Dazhong’s career made a qualitative leap. He opened an audio store on Yuquan Road in Beijing, mainly selling electronic original accessories, audio and other electrical appliances. At that time, karaoke was popular all over the country. His audio equipment was selling well, and he made a lot of money. But he found that the stores selling stereos in Beijing were relatively small, so he wanted to continue to create new business models. He decided to go big. He rented a 4,000-square-meter shopping mall on Yuquan Road and opened a large and medium-sized audio city. The store gathered all the audio brands that could be found on the market. Unfortunately, the store failed just after it opened. For about half a year, his audio city has never opened up the market. One day's sales department is not even enough to pay the clerk's wages and pay the electricity bill. For half a month, Zhang Dazhong was so anxious that he couldn't sleep, thinking about solutions to the problem every moment. This was the biggest setback he had encountered since starting business. He had secretly thought about closing the store: If the time came when I couldn't afford the compensation, I was going to admit defeat, withdraw to the city center and continue to open a small shop. However, when I think of the expressions on the faces of those small shop owners, I feel that I cannot afford to lose face. This is even more uncomfortable than losing money! This is a crisis, but also an opportunity to create miracles again. After the most difficult six months, Zhang Dazhong's speakers gradually gained fame and customers came in like a flood. After his business got on the right track, he began to enrich the products in the store, selling TVs, air conditioners, refrigerators... At the peak of , his audio city covered an area of more than 10,000 square meters, and the store's products amounted to 20,000 Various. The new model created by Zhang Dazhong has achieved success. He continues to enclose land and recruit troops in Beijing. In 1998, the sales volume of his Audio City exceeded 100 million yuan. Suddenly, his business territory expanded rapidly. In 2000, Zhang Dazhong opened 6 stores in Beijing.
In 2004, the number of his stores expanded again to 68. Except for Beijing, all surrounding counties and three urban areas have Dazhong Electrical Appliances stores. One of the largest stores of
is located next to the CCTV Tower in Beijing. The store covers an area of 20,000 square meters and has a supporting outdoor parking lot.
Since its opening, the annual sales of this store have exceeded 1 billion yuan every year.
To this day, it is still the largest and most profitable home appliance store in China.
By the end of 2005, Dazhong Electric's annual sales had exceeded the 10 billion mark, making it the well-deserved leader in the home-store retail industry in Beijing.
This year, Zhang Dazhong was 57 years old.
He maintains a good tax record, is low-key, and treats customers, employees, relatives and friends with kindness and enthusiasm.
is capable and of good character. He has become recognized as a model entrepreneur and was elected as a representative of the National People's Congress.
From a poor boy to an entrepreneur, Zhang Dazhong used his own hands to create miracles again and again.
Deshang Boss Zhang
"Think about where I was 30 years ago, this road is like going from hell to heaven."
No matter how big his career is, Zhang Dazhong likes to say that he is a "shop waiter".
His office is very simple, even a little shabby. He is not keen on ostentation and spends most of his energy patrolling the store.
During lunch time, he would sit with his employees and eat box lunches, talking and laughing, never acting like a boss.
Employees and friends around him speak highly of him:
He never has the airs of a boss and is very humane;
He is decent, honest, tough, calm, confident, and adheres to principles;
He is both courageous and unpredictable. Challenge yourself.
Customers who cooperated with him said:
Dazhong is a rare good person. In Chinese, we often call a learned and educated businessman Confucian businessman . I think Dazhong should be called a 'moral businessman' . Is this really the case with
?
In the early days of starting a business, Zhang Dazhong was still struggling for survival.
He saw an employee wearing very worn shoes, and the next day he gave his 80% new shoes to the employee. After
became prosperous, he never hesitated to pay bonuses to employees. Those old people who quit midway many years ago could still receive their monthly wages.
He is kind, even to those who betray him.
His purchasing manager enriched his own pockets to the point of unscrupulousness, but he did not send people to prison. When someone was reported and arrested, he went to help get people. A boss like
can certainly win the support of his employees. He treats everyone carefully and appropriately.
Once, he heard that his client’s driver was about to get married, so he immediately gave the client’s driver a red envelope.
Most people who have interacted with Boss Zhang are full of praise for him.
But when it comes to his work, he is so serious that it scares his subordinates.
There once was a general manager named Hu Kai who was very afraid of him. But what he didn’t expect was that Hu Kai drank with a client one night and didn’t wake up the next day.
Zhang Dazhong was hit hard by this incident. He was nearly 60 years old, the age when he should retire, and he felt that his physical strength could not keep up.
However, his child did not want to take over his class. He felt helpless and decided to sell Dazhong Electrical Appliances, which he founded.
has decided to sell the company. After withdrawing from the world, who will the company be sold to?
How to retreat to win and retreat beautifully has become Zhang Dazhong's biggest concern.
As a big boss who has been in the world for 30 years, although Zhang Dazhong is a moral businessman, he is still a shrewd businessman in essence, and his gaming skills are no less than anyone else.
(Chen Xiao, founder of Yongle Electric)
Once upon a time, in order to compete with Gome and Suning and seize market share, Zhang Dazhong and Chen Xiao, founder of Yongle Electric, joined forces to form an alliance.
In 2006, Chen Xiao also took the initiative to hand Zhang Dazhong a deposit of 150 million yuan, promising to merge with Zhang Dazhong's company within one year.
However, the two had just announced their merger, and Chen Xiao had secret talks with the richest man Huang Guangyu behind Zhang Dazhong's back.
Three months later, Chen Xiao sold the company to Huang Guangyu, and Chen Xiao suddenly became the new president of Gome Electric Appliances.
Chen Xiao's betrayal deeply "hurt" Zhang Dazhong. He angrily returned the deposit given by Chen Xiao and took Chen Xiao to court.
Subsequently, he announced that his cooperation with Chen Xiao was invalid, and he vowed to be at odds with Huang Guangyu. He also said that Huang Guangyu sent people to his company to act as "spies."
In those few years, the home store retail market was really a battle between princes and a hail of bullets.
In 2007, Zhang Dazhong decided to sell the company. The only people who could afford it were his "rival" Huang Guangyu and Suning's Zhang Jindong .
Zhang Jindong also gave him face. He came to him immediately and quoted a high price of 3 billion yuan.
At that time, the battle for hegemony between Zhang Jindong and Huang Guangyu was at a fierce stage. Hearing that Zhang Jindong wanted to buy Dazhong Electrical Appliances, Huang Guangyu couldn't sit still and hurriedly came to join in the fight.
Zhang Dazhong and Huang Guangyu have a long history of grievances. He made harsh words:
You must be 20% higher than Suning (bidding price), otherwise I would rather talk to Suning for 3 billion yuan than to talk to you.
In the end, Zhang Dazhong got his wish and sold the company for a sky-high price of 3.6 billion yuan, taking advantage of the competition between Gome and Suning.
He also cleverly asked Huang Guangyu to give him cash, and the payment would be spread over a year.
In 2008, one month before Huang Guangyu was imprisoned, Zhang Dazhong just received the last payment from Huang Guangyu.
Former old enemy Huang Guangyu was imprisoned, and Chen Xiao was ordered to take power in the country.
He said proudly: "Zhang Dazhong will never participate in the home appliance industry again."
Indeed, Zhang Dazhong has withdrawn from the world.
He established Beijing Dazhong Investment Co., Ltd. and began to speculate in stocks and make investments. The chaos and smoke became a thing of the past.
In his free time, he concentrates on enjoying life, reading, playing ball, and traveling around the world...
Every New Year's Eve, he also likes to gather friends around him to eat, set off fireworks, and watch the New Year...
But it is less than a year, Chen Xiao An equity dispute occurred with the Huang Guangyu family.
Huang Guangyu's wife Du Juan found Zhang Dazhong, hoping that he would come back to replace Chen Xiao.
In March 2011, Chen Xiao lost the equity war and was kicked out of Gome. His replacement was Zhang Dazhong.
Many people say that Zhang Dazhong is already so rich that it is impossible for him to still care about the hundreds of thousands of annual salary given to him by Gome. He went to take over Chen Xiao's class just to avenge himself.
He responded calmly:
Gome is the leader in China's home appliance market, and Mr. Huang is a very dedicated entrepreneur.
The company he built hired me. I think in Beijing dialect, if people think highly of you, we should give them face, right?
Boss Zhang is still a kind person at heart.
He agreed to Du Juan's request because he appreciated Huang Guangyu's conduct, just as he did not appreciate Chen Xiao's conduct.
Boss Zhang, a moral businessman, has an iron fist when his opponents come, but he has a tender heart when his friends come.
Author: Zhu Xiaolu & July
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