Advertising·Advertising·Material·Library Collection= This issue: Xiaohongshu= I didn’t plan to update it on the weekend. When I was sorting out the copy, I found that there were quite a lot of excellent works that had not been shared, and a few of them had only been shared on Wei

Advertising·Advertising·Information·Library

Collection

= This issue: Xiaohongshu =

I didn’t plan to update this weekend. When I was sorting out the copy, I found that a lot of excellent works have not been shared, and a few of them have only been shared on Weibo. If you haven’t seen it, I feel very sorry, so I will try my best to share the excellent works in the future. The works are organized in the database for you to search at any time

——一木

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Following camping, Xiaohongshu once again continues to share the outdoor lifestyle, this time - hiking.

The reason why this theme promotion touches me is not only my natural love for outdoor sports, but also the insight into the very precise copywriting. Every sentence is written from the heart. People who like hiking or outdoor sports will be impressed when they see these texts.

Zhang Junning was invited to shoot this themed commercial. The image and temperament fit very well, and the theme appeared naturally:

Hiking is to accompany yourself for a good walk

In addition, Xiaohongshu also released more than ten hiking posters, each of which is a hiking enthusiast in the community, and the copywriting is about the mood and everything on the hiking trail. See, hear and think.

1

Knowing a passing flower

is taught by Yamano

One of our classes

2

Go to the place where the birds are singing

can reduce noise without headphones

3

footprints

is the chat record of

and I.

4

How long have you been gone?

A mountain, two rivers

Three suns

5

The road in the mountains

No need to look at the traffic lights

Stop in front of a flower

Or follow a cloud

6

Everything I want to see will meet on the road

7

People walking towards the mountains

will not be

The bumps under your feet hold you back

8

Hiking will not give you the answer

but makes you forget the problem

9

walking walking

There will always be a gust of wind

to blow away the excess emotions

0

6

Throw away the garbage in your heart

Also take away the garbage in the mountains

1

In the conference room

The sunset that I missed

finally fell into my eyes step by step

2

I have seen the flying birds

and the eyes of the mountain stream

will become clear again

3

steps

brought us together

became each other's walking stick

4

Some questions have no answers

But the mountain is right there

5

You don’t have to be side by side

to move forward together

6

As long as you are walking

you will not be

stuck in the same place

7

Edited video

Endless

All the scenery on the road