Recently, a summer social service team composed of teachers and students from the School of Cooperative Economics, Technical College, Zhejiang Vocational and Technical College of Economics and Trade, went to Pujiang County to carry out summer social service activities of "Bravely undertaking missions, developing talents, and promoting common prosperity".
First, conduct in-depth research to promote the development of Pujiang grape industry. The team went to Meishiwu Cuncun Vineyard, Huangzhai Town, Pujiang County, Zhejiang Shengxuan Agricultural Technology Co., Ltd. and other places to conduct on-site research on the industrial scale, production management, product grading and sales model of Pujiang grapes. Understand the current status of Pujiang grape industry and the key difficulties encountered.
Second, broaden marketing channels to help farmers increase their income. During the grape season, the team helped Pujiang grape growers carry out live sales of Kyoho grapes and Sunshine Rose grapes . "College students have come to help us carry goods through live broadcasts three or four times. We are not good at live broadcasting, so we are very grateful to them." For grape grower Xu Haixiang, grape sales in the past mainly relied on door-to-door purchases and individual purchases, and online live broadcast sales It has always been an unfamiliar field, but this summer social service allowed him to make up for this shortcoming, and his grapes have also successfully caught up with the sales express of the Internet.
Third, carry out publicity activities to popularize policies that benefit farmers. Team members used easy-to-understand and vivid language to explain various policies to benefit farmers in detail. And through WeChat public account promotion and leaflet distribution, we ensure that farmers can quickly and accurately understand the policies that benefit farmers, and ensure that policy publicity is implemented in place.
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