See the waves in the sky and the sea of ​​commerce

Look at the waves of business in the sky

Remember Li Anrong, general manager of Shenzhen Qingbao Technology Co., Ltd.

The history always produces miracles according to its laws.

The first time I saw Li Anrong, it was in his office. His unique enthusiasm, unpretentious and approachable way of dealing with people from Shaoyang deeply infected me. Li Anrong is definitely an easy-going and friendly person. Even if a stranger contacts and talks with him, he will think that this person is his friend. I can hardly believe that this gentleman, gentleman, and gentle smile standing in front of me was the middle school teacher who had spent 250 yuan and went to Shenzhen to realize his dream of becoming rich. In the stock market, Mr. Li Anrong, who is now the chairman of the board of directors with a net worth of tens of millions, is enthusiastic about public welfare in his hometown.

Good family education is a factor in his healthy growth. The glory of Li Anrong today is inseparable from the good education he received since childhood.

Li Anrong, born on March 20, 1961, mother is a farmer, hardworking, pristine, kind-hearted, and support the whole by honest work. Li Anrong is the eldest son. Below is a younger sister and two younger brothers. Parents are visionary and understanding people. They feel that no matter how poor the family is,

will send their children to school. They often educate their brothers and sisters to study seriously, behave in a disciplined manner, and become useful talents in society in the future.

Just entered elementary school, the mighty Cultural Revolution began. Li Anrong studies in the morning and has to work in the afternoon, but despite this, his grades have always been at the forefront."Misery is a good teacher". The hard life has tempered his will and made him work harder and harder in his studies. From elementary school to high school, his grades have been excellent. During the college entrance examination, I broke my collarbone by accidentally riding a bicycle, which delayed the college entrance examination. Speaking of this incident, Li Anrong seemed to have returned to the year, and his injury was still aching. During the second college entrance examination, because he didn't have much time to devote himself to reviewing the college entrance examination, he missed the sacred university hall in his heart by a few minutes. But he still did not give up his hope, which is inseparable from the encouragement of his parents. He knew that if he wanted to escape poverty, he had to go to university. Hard work pays off. In 1982, he was finally admitted to Hunan Normal University Chinese Language and Literature Department with excellent results.

During his advanced studies in the university, he studied the sea and traveled hard, eagerly absorbing scientific knowledge, especially his intelligence has been greatly developed, regardless of his vision, level of thinking and understanding, and the ability to analyze and solve problems. All have been fully exercised and improved. After graduating in 1985, he returned to Shaodong County and became a middle school teacher.

Li Anrong hopes that his talents will have more room for display. He felt that he couldn't walk in the world for nothing, he had to find a way of his own and accomplish his own career.

In 1989, a salesman from a Shenzhen import and export company came to Li Anrong's hometown to purchase medicinal materials. Through him, Li Anrong confirmed his determination to go to Shenzhen. So he packed up his clothes, carried 250 yuan in his body, and brought the same dreams as all migrant workers with his family and villagers. He waved to his hometown and relatives and followed the salesman to Shenzhen.

When I first arrived in Shenzhen, everything was very strange. After investigating and understanding the Shenzhen market for two weeks, he decided to return to his hometown to purchase local specialties at low prices, and ship them to Hong Kong through the import and export company, and then sell them to various countries in Southeast Asia. Like many people who broke into Shenzhen back then,Li Anrong stayed in a guest house for 10 yuan a night. Every day, he had to contact business everywhere, from east to Liantang, west to

Xiangmihu he had measured with his feet. In this way, he started his first venture. After two years, he has accumulated 20,000 yuan in savings, and he secretly made up his mind: He must work hard on this hot land and create a warm harbor for his family.

The realization of self-worth in life lies in continuous pursuit and continuous exploration in order to realize one's ideals.

In December 1990, the Shenzhen i Securities Exchange was established. At that time, there were only 5 listed companies in Shenzhen, and there was no business hall, but a trading market similar to a farmer's market was set up in the Yuanling community. Buyers and sellers stand inside and bargain, pay with one hand and deliver the goods with the other. In Li Anrong's thinking, stocks are unique to capitalism. But later, he gradually became interested in stocks. At that time, Shenbaoan was only 1.5 yuan per share, and then developed more than 2 yuan per share. He still hesitated, for fear that he would exchange the money for a pile of waste paper.

In early 1991, when the stock market had a securities company and a trading floor appeared, Li Anrong entered the stock market with peace of mind. To buy stocks, you must first buy a stock subscription certificate, and then a lottery is used to determine whether you can buy the stock. Li Anrong lined up for two hours and spent more than 300 yuan to buy "two hands" (that is, 200 shares) of Shen Baoan. In a few days, the stock price doubled, and he couldn't help sighing: The money in the stock market is really good. Earn!

In the summer of 1991, 10 companies listed and issued new stocks. At that time, people had already seen that the stocks were indeed profitable. Many people began to enter the stock market, and more and more people were queuing up to buy numbers. . Li Anrong used only 20,000 yuan to buy stocks such as Chiwan Stocks and Snake Wharf. Three months later, these stocks were listed one after another, and their prices had doubled five or six times.Even more than a dozen times, 20,000 yuan suddenly became 200,000 yuan. This made Li Anrong ecstatic, and he decided to do a big job in the stock market.

In August 1992, more new stocks began to be issued, and the myth that "stocks can get rich overnight" spread across the country. It is reported that more than 100 million people have flooded into Shenzhen. Li Anrong described: "It seems that people from all over the country have come to Shenzhen, and someone from Xinjiang has chartered a plane to come over to speculate stocks. The team in front of every bank and securities company is several miles long."

Since then, The country changes its policy, and each city’s stocks are issued locally instead of concentrated in Shenzhen. From then on, Li Anrong became a full-time investor. At that time, Li Anrong Chunfeng was proud.

May 1993 , because of " Fujian Cement", Li Anrong’s assets soared to 3 million yuan overnight, so he became famous in the stock market, often with some big players. , Successful people comment on the stock market together. These people later became his friends, and they had a major impact in his later life. Li Anrong wanted to earn 500,000 and then withdrew, but from 1993 to 1994, the Chinese stock market encountered the coldest year since it went public. The 3 million yuan invested by Li Anrong was quickly swallowed, leaving less than 100,000 yuan. He was in a very depressed mood, and he did not expect that his life in Shenzhen for a few years would have returned to the starting point. When Li Anrong was about to return to his hometown, a friend suggested that he invest the remaining funds in national debt. Only made 20,000 yuan in those two years. He began to study professional securities knowledge and related materials, and he knew how to be cautious.

In 1995, Li Anrong returned to the stock market. During this period, the Chinese stock market gradually recovered from its trough in 1994. In 1997, Li Anrong's funds had accumulated to tens of millions of yuan.

"Suddenly like a spring breeze,"Dry tree and pear tree".

He succeeded. At this time, he decisively withdrew all funds from the stock market and began to plan his own company. In June 1997, he became a highly competitive and masterful player. Lin’s IT industry, founded Qingbao Investment Co., Ltd.

four

Qing Dynasty "red-top merchant" Hu Xueyan There is a well-known saying: "The most important thing to do in business is span2span

Light, your eyes see the province, you can do the business of the province; your eyes see the world, you can do the world business. "

is not all smooth sailing in the industry. From the initial product positioning of the company, the development of the system to the expansion of the market, it is so unfamiliar. Li Anrong said: "Before I decided to invest in the IT industry, I didn't even have a computer graphics card. I have seen it, but it does not affect my determination to do business. Since I can succeed in the stock market, with my perseverance and psychological endurance, I will definitely be able to do a good job in the industry. "At that time, he was soaking in the SEG Square every day, understanding the market conditions and technology conditions at the same time.

Innovation is the soul and driving force of enterprise development.

The company started with three people, computers Graphics cards are the first batch of products. At first, he joined with a Taiwanese film company, and he funded the other party’s design, because he didn’t have a brand, and he needed to pay the manufacturer a sum of money. In addition, the sales situation of the product was very unsatisfactory. There is no profit. In order to ensure the quality and long-term development of the product, he registered the Qingbao brand in 8 years and invested and built a factory next to Xilihu.Reserving talents and developing designs on their own, the situation is getting better and better, with sales increasing from more than 300 million to more than 20 million per year. In the second half of 1998, the company was established overseas, and its products were sold to Southeast Asia, Western Europe, the Middle East and other countries. By 1999, the company was basically stable and entered a state of sound development.

Li Anrong believes that quality is the foundation of brand building. “Our goal is to bring high-end quality at a mid-range price.” To this end, Qingbao has established a quality management department. Qingbao took the lead in proposing the service number of "National Joint Warranty, One Year Replacement, Three Year Warranty".

Last year, a customer in Zhengzhou complained that the driver provided by Qingbao had a virus and burned his machine. After inspection, it was found that the CDs of this batch of products really had this problem. For this reason, Qingbao paid the customer 10,000 yuan and took back all the drive CDs that had not yet been sold. Although Qingbao suffered a loss in profits, it has gained a good reputation in the market.

Qingbao's growth is inseparable from the use of talents. After 5 years of development, the company has formed a free and humanized management system. In order to be invincible in today's market, the company has not only built its own management team, but also has a 30-person development team, and has cooperated with many domestic universities.

In the past two years, Qingbao has increased its investment in research and development, and has established a research institute. Now the development of many products has been at the forefront of the industry, and it is in line with large domestic and foreign manufacturers such as Intel , VIA ,

SIS companies have close ties.

The establishment of Qingbao has caught up with the golden age of IT industry development. Many domestic brands have ebb and flow, but Qingbao has always relied on the brand to go its own way and develop and grow step by step. In the words of Li Anrong: "We are seeking breakthroughs in the cracks,Break through the siege of world-class manufacturers and many miscellaneous brands. "

Li Anrong said: "Motherboard manufacturers will fall down one batch and stand up one batch. Those who stand up are those companies with relatively complete channels and manufacturers with good services; the ones that fall down are imperfect management and poor channels. Chang's small workshop-style company. The reshuffled motherboard market will surely usher in a brilliant tomorrow.

Survival of the fittest, the fittest is the strong, the winner. This is the theory of biologists Darwin, this is also the "survival book" of the IT industry, and this is the objective law of market economy. Li Anrong Said that he has never stopped and relaxed, and he may be abandoned as soon as he stops.

In 2001, the company restructured and established Shenxun Qingbao Co., Ltd.

Five

Drinking water thinks about its source, loves hometown, dripping water, and repays it when the spring is springing.

Li Anrong deeply realizes that today's success is that the mountains and waters of his hometown have nurtured him. The fathers and villagers in his hometown inspired him. He said: People must not forget their roots at any time. I am a person from the countryside. I don’t pursue too much material comfort. The main purpose of earning money is to make my family’s life more prosperous, but also to achieve. My ideals and ambitions.

Li Anrong, who has a net worth of tens of millions, is still very low-key and simple in life after he has wealth. He is never stingy to help friends and support his hometown. Forget the old folks who raised him and are enthusiastic about public welfare. Every year when he returns to his hometown, he has to donate money to several "five guarantee households" in the village (the widow, widow, and lonely old man 1).Nongxing Elementary School, where he was a child, planned to build a school building. He didn't hesitate to donate 100,000 yuan, and also planned to donate another 500,000 yuan.

Among the many people who came to the SAR to pan for gold, Li Anrong can be regarded as a real "self-made". Some people say that he created the stock market myth. There is no chance of success. His success depends not only on a smart head and a pair of sharp eyes, but also on his character, his perseverance and hard-working spirit. Many people have been in the stock market for many years and are unwilling to do things down-to-earth, and he has always been very down-to-earth. No matter how successful Li Anrong is in the stock market, his mentality is always peaceful. Even if he loses all his wealth, he can face it calmly.

Kunpeng spread his wings and skyrocketed for ninety thousand miles.

After experiencing the ups and downs of the stock market, Li Anrong learned that no matter what you do, you must be sensible. Don't forget your shape when you are proud, and become depressed when you are frustrated. He once said: As long as I am not dead, I have a chance to stand up. In any situation, a person has to put himself in what position, which is very important.

People, the last thing you should not lose is your own spirit.

To pay tribute to these elites in Hunan and Hunan who have the world in mind, who dare to be the first and have the courage to act!

All the elites of Hunan, carry forward the culture of Hunan, promote the elites of Hunan, spread positive energy, set benchmarks, inspire future generations of Hunan to work hard, start from you and me, we work together Turn it up, push it up!

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