The rise and rapid development of the "Internet celebrity economy" under the epidemic situation has caused marketing models such as "Internet celebrity + e-commerce" to sweep the market. Yanbian also has a group of people on the Internet Express to bring local special products in Yanbian through e-commerce The way is recommended to consumers across the country. Fang Qiang of in Wangqing County and his family are one of them. Fang Qiang was also named the "Promoters of Yanbian Goods".
People who often use Douyin should be familiar with the name "Para Ge". The humorous communication between the protagonist Fang Qiang, his sister and his family, and the harmonious family atmosphere make them simple to record short videos of life. It exploded overnight and gained more than 2.5 million followers in just one year.
Fang Qiang and his younger sister and brother-in-law began to take their family and friends to take pictures of Yanbian's food, humanities and history. They also registered with Jilin Province Horago Culture Media Co., Ltd. to try to bring goods online. Thanks to the fans’ love, since June this year, the sales of short video delivery has exceeded 10 million; the sales of live delivery has exceeded 4 million. According to Gao Xidong, general manager of Yanbian Nongle Ecological Agriculture Co., Ltd., Fang Qiang’s team has sold more than 5 million yuan of rice to his company through video delivery and live broadcast. He is also a fan of Fang Qiang. Red "Karago" has a very strong hometown complex, and it wholeheartedly brings goods for hometown enterprises, which is worthy of praise.
At this moment, Fang Qiang is intensively stocking in the cloud warehouse of in Yanji City. On September 1, they will start the third live broadcast of the goods. Fang Qiang told reporters that he hopes that through the efforts of himself and his family, he can live up to the love of his hometown and recommend more Yanbian products to the whole country.
(Reporter: Li Junjie and Liu Yujia)
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