htmlOn November 15, Bilibili (hereinafter referred to as "B site ") and Zhonghua Book Company jointly released the 2022 annual barrage "Elegance".
Barrage, as an online instant interaction method, can realize real-time interaction between the audience and the video, allowing the audience to gain a strong sense of participation while consuming the content. Nowadays, like comments, barrage has become an indispensable communication tool on major video websites and social media.
B website has been releasing its annual barrage in 2017, and this year is the sixth year. Unlike the annual barrage released in previous years, " breaks the defense " (2021) and "Yeqing Hui" (2020) and so on, the "elegance" released by Bilibili this year is not an online word. "Elegance" is the original meaning of beauty and elegance. In the traditional Chinese context, it is mostly used to describe the beauty of harmony in art, or to praise the cultural taste and etiquette of others. On the Internet today, "elegance" is often used to praise someone who is calm and composed because of his strong inner heart or strong skills, and can find and maintain a calm and steady state under any circumstances.
In the popular video "Homemade Piano Skewers" by UP owner "Handmade Geng", he combined classical instruments with down-to-earth barbecue through creativity and craftsmanship, and the audience sent bars to say that this was very "elegant". A post-00s UP host named "Yao Sheng Y" performed an artistic sense of art with famous songs from movies and animations, and was called "the most elegant shaking boy" by netizens on B station. The disabled UP host "Xia Xialiu" who has less than 10,000 fans contributed a video to show how he used his prosthetic to reach the stairs, and obtained more than 3 million views and "elegant" barrage on the screen.
From these cases, it can be seen that the meaning of "elegant" is quietly changing. "elegance" in the traditional sense is often associated with high-class people in society or high-level cultural levels, while "elegance" on the Internet now emphasizes an ordinary person's control over life. Professor of the Chinese Department of Peking University Shao Yanjun believes that "When 'elegance' is an Internet 'meme', it becomes popular through barrage and social media, the class color and elite attributes in it are significantly weakened, and 'elegance' is no longer a privilege."
Young people on the Internet deconstruct the definition of the dictionary with creative expression, and reinterpret "elegance" from their language, leaving the emphasis on the superficial quality of life, and turning to focusing on the life attitude and pursuit of ordinary people in the context of the times. Barrage is no longer just a way of interaction, but also serves as a bridge between people in the digital age, carrying the connection intentions of young netizens, and recording cultural resonance with distinct characteristics of the times.
