A few years ago, Mingya is unknown in the internal industry, with annual sales of only about 100 million yuan.
But since 2018 and 2019, Mingya has vigorously developed the Internet and made the Internet a strategic focus of the company.
Encourage agents to go online to develop their business. Whether writing articles or short videos, as long as they have fans, it is good.
But the authenticity of online information is a problem. Even if you compare it a lot, it may be marketing information.
For example, how about the internet celebrity product XX? After searching around, you found that this product is good and the data in the evaluation are leading. Is this really true of
?
is not necessarily the case, because these marketing accounts are essentially mainly selling products. Since they want to sell, they must follow the market and hype up the products together.
So there are many Mingya agents on the Internet, some of which are big Vs, but they are not necessarily professional.
Think about it, how long has he joined Mingya for insurance? How could he have thoroughly studied everything involving law, medicine and insurance in such a short period of time?
What’s even more shocking is that many people actually achieved the performance king in just a few months, with revenue of one million, MDRT...a lot of honors, more dazzling than stars.
Think about it, what is the purpose behind doing this?
How many industries do you need to tell the world if you make money? Even if you make money, most people are very low-key. As the saying goes, money is not revealed, let alone a newcomer, so you should be more humble.
So, all of this is actually for the team.
Performance is just a wedding dress for the team. No matter how good the performance is, it cannot be sustained. Only leeks can wave after wave.
Mingya has now expanded to the whole country, and its business development methods are not divided into online and offline. Whether it is to increase employees or sell insurance, you can do everything with one mobile phone.
If we just get information online, it is actually difficult to distinguish.
There are some common cognitive misunderstandings here. Newcomers are prone to getting lost, especially when they see others earning millions a year, they want to join immediately and get rich tomorrow.
1, pyramid mode
Many people are doing insurance to build teams, and the underlying logic of the team is to attract people.
Behind a person's head is self-protection and relatives' list. To put it bluntly, it is a stable and objective source of business.
Can I only do my own performance without attracting any insurance?
doesn't work
Because of limited resources, relying on old salesmen to sell insurance alone will definitely decline. The decline means a decrease in revenue, and the team will naturally fall apart.
The so-called iron-killed camp, the flowing soldiers. This is also the reason why insurance falls off rate is high.
What? Have you seen someone perform?
is normal, who doesn’t have many friends to take care of their performance?
Of course, he may only have a few orders posted. On the other hand, why does he have only a few orders a year? Is it enough to survive?
is not enough, so showing off your performance is actually to attract people.
Why do I say that?
Because when people encounter difficulties and setbacks, they will instinctively escape and seek simple and easy solutions.
When you work hard every day and see the freedom and relaxation of selling insurance in your circle of friends, and you can make a lot of money, how can you not envy it?
2. Don’t think it’s easy to do insurance
People tell you how good it is, how easy it is, how free it is. Have you ever thought about the difficulties? What prerequisites are needed?
We are looking for jobs and changing industries and thinking about what I can get, but we don’t consider whether I am suitable or not.
Why do many people call insurance brainwashing and harvesting? Because you actually don’t have the ability to do insurance, you are just fantasizing yourself.
Then let’s change it. If you want to pay 100,000 yuan and join a milk tea shop, will you?
certainly won't.You will say that I don’t understand this profession. I don’t have 100,000 yuan. What should I do if I lose, and all kinds of reasons.
Even if you really want to join, you will personally investigate all the problems.
, why do you have to hurry and think that you can do insurance?
2, three-step lecture
first talk about the results, what achievements have been achieved, and how much is the annual income. Because people all look at the results, the more you make, the more you trust you.
reasoned, but in fact, I just went over and over again. Because it was simple, I felt that I could do it even after listening to it.
As an example, this is survivor deviation , only paying attention to 1% success, and not seeing 99% failures.
3. Logic cannot stand scrutiny
For example, telling customers that you can save money wherever you deposit, it is better to deposit insurance, which is both guaranteed and guaranteed. This kind of speech makes customers feel that they have taken advantage of it.
But the customer knows so much. In fact, he has saved the poor income for decades, and the key protection is also useless.
has changed to this day, not to mention the information is open and transparent, most people are educated and can calculate simple mathematical formulas by themselves.
How much is the single profit, how much compound interest, how many years of return, how much leverage , it is almost impossible to fool it.
4. Just talk about the results, avoid talking about the key information behind it
For example, a friend introduced a big customer and bought 5 million yuan in insurance and said that he could lie flat in the second half of the year.
You thought that as long as you work as you work as you like him, you will definitely have big customers in the future.
But he won't tell you what he did before, what circle he was in, and what background he was at home.
What's terrible is that many people think that success can be copied.
5. Shameful values
Some agents give lectures, and as they speak, they expose themselves.
For example, I got into a rich circle, and I ate and drank together every day, and gave gifts during the holidays, looking like I was intoxicated.
For example, some people make money and say that they have been traveling and shopping in the world in the next few years.
Later, they said that they found it boring to live like this, so it would be better to come back and sell insurance.
When you pull people, you tell the whole world that you have achieved through hard work, persistence and professionalism.
is really hehe!
6, sales anxiety
They tell you how good it is, how easy it is, and how free it is because you are not satisfied with the status quo.
Have you ever thought about the difficulties before joining? What prerequisites are needed?
We are looking for jobs and changing industries and thinking about what I can get, but we don’t consider whether I am suitable or not.
Why do many people call insurance brainwashing and harvesting? Because you actually don’t have the ability to do insurance, you are just fantasizing yourself.
Then let’s change it. If you want to pay 100,000 yuan and join a milk tea shop, will you?
certainly won't. You will say that I don’t understand this profession. I don’t have 100,000 yuan. What should I do if I lose, and all kinds of reasons.
Even if you really want to join, you will personally investigate all the problems.
Why did you think you can do insurance in a hurry?
7. If you make money, you will be floating
I will never worry about the lack of customers because my friend will introduce me to me.
I heard several people say this, the point is that their tone is arrogant and pretends to be X.
is actually just getting involved in the right circle, and friends are willing to recommend it to you.
But the introduction is limited. For each layer of transformation, the relationship will be one level weaker and the probability of transaction will be reduced.
If it is all based on eating and drinking, I think 10 years can be done, but it may not work in the future.
At least I don’t like this approach. If I go to buy a house and a car, and the salesman will force me to eat, I will refuse.
8. Why are you being taken to do insurance?
Many times, we have a bad job, and then we see that the job of doing insurance is easy and life is happy, and we start to envy others, so we also want to be like him.
But you only see the surface and see what others want to see.
Maybe he is now hiring zero and is in heavy debt. But will he say it?
won’t
He will only tell you how happy he is in his circle of friends. Because only in this way can you be able to do insurance.
Under the epidemic, I saw many people changing careers to do insurance. They rushed into this industry without thinking, but didn't know how tragic it was.
In fact,
If you want to do insurance, you only need to think about these three questions clearly:
first, why buy it?
Ask yourself a question first:
Will you pay tens of thousands of yuan to buy insurance? If not, why should someone else buy it?
Does customers really recognize insurance? Or is it based on my relationship with the client?
Second, why do you buy it?
There are millions of salesmen in the insurance market, and there are at least three insurance sellers around one customer. Why should you choose?
Is it just your seven or eight circles of friends every day? Or did you write an article and shoot a few short videos?
Don’t be moved by yourself. You think insurance is good. You won’t empathize without experiencing it.
Selling insurance first requires learning to sell yourself.
Customers will only recognize the products you recommend.
third, why buy now?
Insurance is not a necessity, and it cannot be experienced immediately after buying it.
so customers are destined to delay.
The question is whether you can persist until the day the customer buys it, or you can come up with good ideas for the customer to buy it immediately.
Remember: the starting point should be user-centered.
First get the customer, then talk about the team, and do not put the cart before the horse.
and
The Internet is just a tool after all, and anyone can use
. The reason why they use traditional insurance to classify is that they are unwilling to accept new things.
Finally
Only a few people can earn millions per year. If everyone comes to be a broker and wants MDRT,
Then will everyone succeed in the world?
