Writing has always been a lonely business in people's minds. When I talk about writing, this scene will appear in my mind: I feel late at night, I am sad, I write hard under the lamp, and I am lonely; I am a shabby room, with my poor head and white scriptures, I study hard at the desk, and a bleak time.
Cao Xueqin When he wrote " Dream of the Red Chamber ", his living environment was: "Thaturned rafters and tile stove rope beds." The life he lived was: "The family often eats porridge and wine." He "reviewed it for ten years, added and deleted it five times" and wrote it into "Dream of the Red Chamber". LuyaoWhen writing "Ordinary World", a small square table, a pen, and a stack of paper, walking alone on the road of writing.
However, when writing now, we need a personal brand to write happily!
This is indeed a brand new understanding for me, and it is also challenging my original concept of writing.
①
"Left-hand writing, right-hand brand." Is it okay to shout writing like this?
Just started to contact the 007 writing community platform. I still felt a little resistant when I listened to the lessons of Qin Jie, the founder of the platform. He is questioned about his view of "left-hand writing, right-hand brand". Writing is a rigorous thing, why is it related to the brand? A little confused.
In addition to the above views, Qin Jie also put forward the "writing +" view. He advocated that everyone link writing with what they do, namely "writing + work", "writing + experience", etc. In a word, it is to empower writing as a career. Combining writing with so many things, is it still writing? What kind of article can be written like this? I'm getting more and more confused.
However, over time, my views on the 007 writing community platform have gradually changed. I am positive about Qin Jie and his team's long-term mentality. Qin Jie and many people on the platform are people who have been writing for many years, and they are practicing their commitment to writing.
007 has a "no exit" platform. Everyone submits an article every seven days on the platform. Comrades upstairs and downstairs comment on each other's articles. The heads of the class and the team urge everyone to complete the homework on time. Such a rhythm and such a mechanism do not have much pressure, but can also bring together a group of people to write together. More and more people are growing rapidly on this platform, becoming the initiators of their small communities, creating their own personal brands, and greatly developing their writing level and career.
unknowingly, I insisted on writing on this platform for nearly a year. In my writing practice, I feel more and more deeply the power of what Qin Jie said about "left-hand writing, right-hand brand". The articles I wrote are actually mostly related to my work and experience, and eventually they all returned to the "writing +" path advocated by Qin Jie.
It turns out that I always write articles silently. Now the article is posted in the class group. I am very happy to see many comrades commenting on their articles, and I also feel that the articles can bring unexpected gains to me. Articles can be written with shouting, and more people need to know the articles they have written.
My article involves knowledge points in the fields of expertise, and has been recognized by comrades-in-arms, and I have invisibly established my own personal brand. It seems that writing itself is inseparable from personal branding.
②
Three cases of using writing to shape personal brands. What are the inspiration?
At seven o'clock this morning, I listened to the brand training camp course taught by Teacher Qin Jie. In the class, three seniors shared their successful experience in combining writing and branding, which gave me great inspiration.
Jingyi's comrade-in-arms were originally inaccurate in terms of psychological counseling community operation and writing. After practicing on the 007 Writing Community Platform, under the guidance of Qin Jie, she reorganized her business ideas and implanted her personal brand into her career, and the situation suddenly opened up.
She has created a three-piece set of personal brand with user thinking: brand name + advertising slogan + brand story, allowing users to instantly understand their core values.With the creation of her personal brand, her income has doubled. After she continued to write 100,000 words, she signed a contract to publish her first book.
Jingyi’s success enlightenment: actively link other comrades and platforms in writing to accumulate connections; use new knowledge after learning; do not set limits for yourself.
Meng still used to operate homestays, tea and agricultural products, with many categories and complex ideas, and she fell into a business dilemma. On the 007 Writing Community Platform, she has continuously honed and sorted out her business and focused on the core, and finally determined the business direction based on tea, transformed the homestay into a shared and co-construction platform, organically combined with tea management, and through precipitation and output, she has brought her career to a higher level.
Kanmeng is now published on the platform, all of which are centered on their core business and empowering their main business.
The most important thing is that she has formed a closed-loop system to write and her career, allowing the system to operate automatically and liberate herself. Her method of building a system is: pay up, find allies, and help downward. Her successful experience has given us great inspiration.
Dabei's comrades-in-arms have been operating in the traditional industry for many years. After transforming to the 007 writing community platform, she got the following three gains:
★ From unconsciously to consciously building a personal brand. It is more important to attract real precise fans than to attract fans aimlessly.
★ Personal brand has been enlarged N times. As long as you have results, 007 will help you continuously amplify your influence and shape your personal brand (live broadcast, official account, community sharing, etc.).
★ Completed the personal brand iteration (the Dabei Reading Club was established), and accurately positioned.
She has the following seven experiences in building a personal brand:
★Personal brand has huge commercial value. The earlier the personal brand is, the better, and you should spare no effort to promote it.
★Open the public quadrant and continue to output.
★Personal brand is character + work, and the ability to continuously provide value to others is very important.
★The goal is clear and you must get results.
★Super execution ability.
★ It has user thinking.
★Spare no effort to help others.
The inspiration given to us by comrade Dabei: we must break the original framework in cognitively.
③
In the era of "quick thinking, micro-writing", can the original writing cognition keep up with the pace?
read Yang Xiaojing's "Writing from Stop", which says: "We are already in an era where everyone needs quick thinking and micro-writing." I have a deep understanding of this.
With the development of Internet technology, the original ways to obtain information have undergone profound changes. The content, methods and communication channels of writing are also undergoing tremendous changes. If you hold on to your original cognition, it is obviously not consistent with this era.
I majored in Chinese in college and became a middle school Chinese teacher after graduation. What I am aware of is a regular reading and writing framework knowledge. I read thick professional books and literary books, and the writing is instilled with writing theoretical knowledge of different genres. The article emphasizes the so-called rigorous structure and neat words.
However, the facts behind completely broke my original understanding. Now, writing articles has no longer had too many framework restrictions. Various Internet terms are flying all over the sky, and the articles are in a fragmented state.
When I was a newspaper reporter behind me, the ways I read and obtain information were printed newspapers, magazines, etc. When I am on a business trip, I always have to buy a few newspapers around me. "Southern Weekend" and " China Business News " are essential. However, everyone later reads news and obtains information with their mobile phones, and rarely sees anyone reading newspapers. Later on, it was difficult for me to even buy a newspaper. The newspaper booth , which was originally scattered in the city, seemed to disappear without a trace overnight.
Now the pace of life is getting faster and faster, the article is getting shorter and shorter, and sometimes it is even a joke. I have been lost and missed the days of reading and writing in the past. However, the pace of the times does not wait for anyone.A person must integrate into society and keep up with the times. The same is true for reading and writing.
In the past, the way a person wrote alone was updated, and collaborative writing in society has burst out with huge energy. Writing is no longer about working silently, but shouting loudly and walking with your personal brand.
text/Liu Duchan
