There are hutongs in Shanghai? Dasheng Hutong, located at No. 229-285 Huashan Road, is a famous large-scale residential complex and one of the few residential residential buildings in Shanghai that has been preserved to this day. The British classical garden residence Dremund is

There are hutongs in Shanghai? Dasheng Hutong, located at No. 229-285 Huashan Road, is a famous large-scale residential complex and one of the few residential residential buildings in Shanghai that has been preserved to this day. The British classical garden house Dremund residence is located in Lane 263, Huashan Road, Dasheng Hutong, and later became the office of Guangming Food Group.

Starting from October 1 this year, from this excellent historical building, the first public cultural space in Shanghai with the comprehensive display of time-honored brand culture as the core, Huashan 263 Time-honored Brand Pavilion, will be officially opened to the public for free.

A large hanging painting can allow the audience to understand the spatial distribution of time-honored brands in Shanghai through hand-drawn maps.

finds a permanent exhibition place for Shanghai time-honored brands

Shanghai is one of the birthplaces of modern national industry and commerce in China, and it is also the city with the most time-honored brands in China. As of now, a total of 180 brands have been recognized as "Chinese time-honored brands" and 42 brands have been recognized as "Shanghai time-honored brands". Finding a permanent exhibition place for them and telling the "Chinese story" and "Shanghai story" of time-honored brands in the process of launching the "four major brands" has always been concerned by the municipal party committee and government.

After less than a year of stepping up preparations, the Huashan 263 Time-honored Brand Pavilion, organized by the Shanghai Municipal Commerce Commission and built and operated by Guangming Food Group, has finally been completed. Huashan 263 Time-honored Brand Pavilion selects more than 100 excellent time-honored brands from 222 time-honored brands, and divides them into three theme exhibition areas, A Centennial Glory, Ideal City, and Classic Eternal, for interactive and immersive displays, presenting the culture of time-honored brands in all aspects.

walks into the "Centenary Chapter" exhibition area on the first floor of the exhibition hall. The "Multimedia Mechanical Wall" and "Time Scroll" exhibits with a sense of technology allow the audience to understand the extraordinary journey of time-honored brands since the opening of Shanghai . When the audience pulls open the carefully designed boards on the wall, they can watch the video materials up close, touch interesting devices, and feel the cultural connotation and craftsman spirit contained in time-honored brands. The exhibition area of ​​

displays the classic products and brand history of time-honored brands such as Zhengguang and , butterfly, Huili . The department store window screen played on the huge TV wall brings the audience to reminisce about the wonderful historical moments of , , 1st food, women's supplies store, and Shanghai fashion store, and feel the urban spirit and service awareness contained in the "Shanghai Shopping" brand.

Phoenix Bicycle 28 big bar. The second floor "Ideal City" exhibition area of ​​

is an immersive display of a family of five, and takes the audience to explore the lifestyle and family style of three generations, showing that time-honored brands not only accompany the growth of generations of Shanghai people, but also deeply imprint the imprint of the times.

Here, the audience can see many "brand firsts" created by time-honored brands, such as the first hand cream, the first domestic pigment, the first national guesthouse, the "China's first hammer" from Duoyunxuan , etc.; Guanshengyuan , Jinfeng Wine Industry , Wang Yutai , Haishi, Foshou MSG, Fuxin Flour, Meilin Canned Food, etc. "Main team members" from Guangming Food Group, gather together to form the "Shanghai flavor" in people's memory; pen, ink, paper and inkstone and traditional Chinese medicine elements are gathered and integrated, and the exhibition area not only exhibits Duoyunxuan and Zhou Huchen , Cao Sugong , Yangtze River engraved study supplies, as well as Tong Han Chuntang National Medicine, Longhu Brand Cooling Oil and Rendan, jointly interpret the exquisite life of Shanghai people; Big White Rabbit , Mali Pigment, Red Double Xi and other time-honored brands have also prepared interactive devices for young audiences. Children can not only communicate with electronic Big White Rabbit, but also project works drawn with Mali Pigment onto the screen to "move"...

Ideal City Theme Exhibition Area has a multimedia "Seven Star Stove" to display the "matrix" of Guangming Food Group.

In the "Classic Eternal" exhibition area, the audience can see the "enlarged version" tourbillon movement model provided by Shanghai brand watch . Riding on the bicycle assisted by Phoenix lithium battery, wearing VR glasses, walking through Shanghai in the 1930s, Bund in the 1950s and 1960s, People's Square , Wanti Pavilion and Lujiazui Financial Center after the reform and opening up, all the way to the future...

Shanghai brand tourbillon movement device.

In recent years, Shanghai's time-honored brands have been striding on the road of innovative development by continuously promoting institutional reform. The "Classic Eternal" exhibition area also displays artistic works made by Longhu Cool Oil, Xiong Xiaobai Ice Cream Ice Cream Ice Cream Ice Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cream Cre In the exhibition area of ​​

, the piano, violin , erhu pipa and other devices on both sides are divided into two parts, meaning that folk music and Western music fly together in Shanghai, creating profound collisions and communication.

During the National Day holiday, you can make an appointment to visit

It is understood that from September 29, citizens can search for "Huashan 263 Time-honored Brand Pavilion" through the WeChat mini program to make an appointment to visit the museum for free. After the official opening and trial operation on October 1, the opening hours will be from Tuesday to Sunday and closed on Monday (except for national holidays), and the opening hours will be from 9 am to 5 pm every day. During the National Day holiday, citizens can make an appointment to visit through the WeChat mini program.

reporters saw during the camp that in addition to visiting, in the garden in front of the brand hall, some time-honored brands have launched classic and latest products to consumers in the form of pop-up stores and market floats. For example, the Tiger Roar and Dragon Roar series toothpaste that won the new round of "Shanghai Design 100+" honors at the just-concluded 2022 World Design Capital Conference, and the joint model "Qikai Desheng" Bund Centennial Flag Language Cultural and Creative Scarf jointly launched by Kaikai Group and Shanghai Meteorological Museum . Next to some exhibitions, the brand pavilion also provides QR codes for each brand mall to create an endless online "time-class brand expo".

Meijiajing Daily Chemical and other time-honored brands have opened pop-up stores in the garden in front of the brand hall.

According to the reporter, under the guidance of the Municipal Commerce Commission, the Huashan 263 Time-honored Brand Pavilion will also become the first place for the launch, first exhibition and first show of time-honored brands and new national trends, as well as the brainstorming place for domestic and foreign brand leaders and managers to launch the "four major brands" in Shanghai. In addition, Jing'an District will also take advantage of the situation to accelerate the adjustment of the commercial structure along Huashan Road.

At present, around the time-honored brand hall, four stores have been opened on Huashan Road, including the first souvenir collection store, the Peromon suit customization store, the "950 Mi" Jiubai Group's time-honored brand integrated store, and the "Shangka" Huashan Road Store. In addition to the ongoing commercial structure adjustment of Jing'an Yuyuan Road, the Jing'an Temple area is expected to become another new shopping landmark for Shanghai's time-honored brands and national trendy products after Nanjing Road and Huaihai Road in the future. Four time-honored stores have been opened near the

brand hall.

 title picture: Huashan 263 time-honored brand museum. Title picture and picture photography in the text Haishaer 

Source: Author: Wu Weiqun