Duchuang/Shenzhen Business Daily reporter Chen Faqing
On September 14, CIMC Anruike (stock code: 3899.HK) announced that its member company CIMC Anruike Technology Co., Ltd. (referred to as "CIMC Anruike") has recently successfully delivered the Budweiser Putian craft beer factory. The winery can produce 10,000 tons of craft beer annually and is the largest craft factory in the Asia-Pacific region of Budweiser . CIMC Anrui Chunke built the brewing production line and related equipment of the winery with a turnkey service general contract. This is also the third Budweiser craft factory undertaken and built by CIMC Anrui Chunke. The Budweiser Wuhan craft project and the Korean OB craft project were completed previously.
According to reports, the craft brewery delivered this time is located in the Anbo Food Industrial Park of Hanjiang, Putian City, Fujian Province. It is the largest craft factory in Budweiser Asia Pacific and the first craft factory in Fujian. The factory has a construction area of about 7,450 square meters, including craft factories, offices, laboratories, tourists' visiting corridors and experience areas, etc. It mainly produces ultra-high-quality craft beer with a production capacity of 10,000 tons/year.
CIMC Anrui Chungke built the brewing production line of the factory with a turnkey service general contract, and equipped it with saccharification equipment, including raw material treatment, brewing, and beer treatment. In addition to producing world-renowned first-line mature craft brands such as Goose Island and Boxing Cat, the craft factory will also serve as the production base of the local craft brand "059 Coastline Commune" created by Budweiser Group in combination with Fujian cultural characteristics.
Budweiser Putian Craft Beer Factory Brewing Line, built by CIMC Anrui Chunke General Contract. Compared with traditional industrial beer, craft beer has a fresher and mellow taste, wort concentration, and has more cultural and social attributes. In recent years, it has gradually become popular in the trend of domestic consumption upgrading, especially among young consumers. The "2022 Taobao and Tmall Wine Industry Trend White Paper" shows that from 2019 to 2021, the scale of craft beer consumption increased by 39% and the number of consumers increased by 50%. Craft beer has also become the driving force for the future growth of the beer industry. It is estimated that China's craft beer consumption will reach 2.6 billion liters by 2025, the penetration rate of will increase from the current 2.2% to 6.7%. The retail market size of craft beer can reach RMB 104 billion, with an annual compound growth of 26%.
Budweiser Asia Pacific CEO Yang Ke previously stated in the media that in the future, Budweiser Asia Pacific's investment in China will continue to focus on three key areas: high-end, digital transformation, and commercial expansion. Budweiser Craft Beer Factory will continue to focus on the high-end beer field to better meet diversified and personalized high-quality consumption needs and achieve mutual benefit and win-win results for enterprises and local governments.
It is understood that the craft beer project adopts high-standard innovative design, transforming from a single factory area to a new highland of multi-functional composite industry, replacing the traditionally closed industrial factory area in the past with the green and open layout of the urban garden. At the same time, the project adopts prefabricated building , which has the processes of standardized design, factory production, assembly construction, integrated decoration and information management, achieving the maximum energy-saving, environmental protection and full-cycle value.
, Deputy General Manager of CIMC Anruike and General Manager of CIMC Anruike, said: "High-end and trendy are the major trends in beverage consumption. The rapid growth of high-end differentiated categories such as craft beer has brought us more industry opportunities. In addition, the wine industry is also transforming towards a green ecological development. The company's new designs and new technologies will continue to help customers achieve the goal of ' carbon neutrality '."
review: Tan Lugang
