On December 18, the Chinese exclusive brokerage manager of NBA star and former Philadelphia 76ers Allen Iverson published a lawyer's letter sent to Beijing Mercedes-Benz Sales Service Co., Ltd. on his Weibo account.
Iverson China’s brokerage manager stated that Mercedes-Benz’s previous car advertisements used Iverson’s name and portrait in a distorted and insinuated manner, and the company’s advertisements infringed on Iverson’s name and portrait rights.
Iverson’s sole brokerage manager in China requested Beijing Mercedes-Benz Sales and Service Co., Ltd. to immediately delete the relevant advertisements and publicly apologize and compensate accordingly.
On December 17, a video advertisement of Mercedes-Benz caused a huge controversy. The ad slogan in the advertisement: "Height is not the only mark for basketball, and displacement is not the only standard for the engine." It is intended to express that this model has a small engine displacement, but it is still strong. However, careful identification shows that Mercedes-Benz did not invite Iverson as a spokesperson, but changed the name "IVERSON" on the back of Iverson, who was wearing the 76ers jersey, to "IVERSEN".
also contains answers, 183 and other elements. As we all know, the answer is Iverson's nickname during his career, and his official height is 183cm.
Pan Hai commented on this: “Where is this Iversen sacred, and then carefully distinguish it, it turns out that Tangtang Benz deliberately took a fake video, fake draft, fake Stern, fake Iverson, and even Every logo is fake... Obviously they wanted to use this advertising idea, but didn't want to spend money to pay for the copyright, so they came up with such a trick."
" I believe their legal department must have done a review to ensure that they avoid all The copyright risk, but I want to say that if you don’t want to ask Iverson to endorse, buying a piece of video material alone should not be that expensive. Taking a step back, there are many ways to circumvent copyright. You can express it by hand-painting, etc. This is a dignified Mercedes. It seems that I shouldn’t be the one who is short of money. But this advertisement finally makes people who love Iverson like me feel a bit of eating flies. Z1z
Although I can’t afford it, although others do. I don’t care, but I unilaterally said: Mercedes-Benz has lost a customer."
