Recently, " Changjin Lake ", a blockbuster film about " to resist US aggression and aid Korea " was released, bringing the audience back to the era of merciless war. In fact, the "resistance to the United States" did not only occur during the Cold War decades ago. In the past 20 years, domestic films have also undergone a course of "resistance to the United States". At the end of the last century, the domestic film market opened up, Hollywood blockbusters poured in, and mainland film talents realized that "the wolf is coming." Especially in 1998, "Titanic" was released in the mainland. This film won 360 million yuan at the box office that year. The box office of this film occupies one-half of the box office list in the mainland that year. Such achievements not only make mainland filmmakers jealous, but also make top directors such as Zhang Yimou and Chen Kaige blush.
In fact, it is not ashamed to say that domestic films lost to Hollywood, but losing to Hollywood at their own door, and it is the cultural industry, it really makes these sentimental national filmmakers have no place to show themselves. For this reason, since 2002, mainland filmmakers have spontaneously started to block Hollywood's film "anti-American" road. Although before 2000, mainland movies had a commercial atmosphere, but this kind of atmosphere is extremely weak when it is contending with a century of Hollywood. First of all, commercial film is an all-round and three-dimensional industry from production, distribution, and theaters. And this industry involves many aspects such as cultural foundation and audience literacy. Prior to this, the mainland film circle was mostly based on literary and artistic films, and there was no in-depth exploration of the commercial film industry.
The original national movie banner was carried by Zhang Yimou, a representative of the fifth generation of Chinese directors. In order to be a hit, the production cost of the movie " Hero" was as high as 30 million. US dollars. And invited the top Chinese actors of the year, including Jet Li , who has worked hard in Hollywood for many years,Tony Leung, who has just won the Cannes actor, participated in the Oscar for Best Foreign Language Film " Crouching Tiger, Hidden Dragon " Zhang Ziyi , and international film queen Maggie Cheung . Such a super luxurious lineup, and huge investment, opened the curtain of domestic films fighting Hollywood. Never thought that this arduous road will take 20 years.
Compared with Hollywood's characteristics of covering the global market, Zhang Yimou and his team also targeted the world in the same year. So when we watch the movie "Hero", although the material is based on Chinese stories, the core meaning of the story is more about a topic that belongs to all mankind. To this end, the whole movie combines the famous Japanese movie " Rashomon", Lee An's "Crouching Tiger, Hidden Dragon", and Chen Kaige's " Jing Ke Thorn Qin Wang" (the original work of this film) Hour also draws on the characteristics of many films such as Japanese works. And finally locked the target market to the whole world. To say that the influence of this film in the world is basically the same as that of "Crouching Tiger, Hidden Dragon", apart from being starring Jet Li and Tony Leung, it is more because of the Chinese characteristics of this film.
Later, the movie "Hero" earned a worldwide box office of 177 million US dollars, equivalent to 1.4 billion yuan. The success of this film gave mainland filmmakers a certain degree of confidence. But soon people discovered a problem, that is, this kind of large-scale film is increasingly falling into a vicious circle of magnificent pictures and empty content. Even big directors like Chen Kaige and Zhang Yimou can hardly make these films flesh-and-blood. The biggest problem here is that Zhang Yimou and Chen Kaige's excessive worship of Japanese director Akira Kurosawa . Many of their works,Following Akira Kurosawa's approach, he combines historical stories with Western dramas in order to achieve the characteristics of shocking audiences on the screen. However, the audience did not buy it later. The fundamental reason was that the artistic content of these films was so strong that it deviated from the tone of commercial films.
movies are called spiritual food, and like food, spiritual food is also divided into fast food and big meal. At first Zhang Yimou and Chen Kaige made the movie a gluttonous feast, full of Han Chinese. And this kind of taste is too strong, making it difficult for the audience to swallow. The most representative works are " Promise ", " full of golden armor ", etc. There are a lot of celebrities, and the pictures are shocking enough. But in the end, the audience's response was not good. The reason was that there was too little effective communication between the film and the audience, and there was not enough empathy with the audience. To put it bluntly, it was what the director wanted to express. The audience struggled with their brains and couldn't figure it out. Finally, they watched the movie, watched a scene, and watched loneliness. Isn't it tasteless.
At this point, there was still a big gap between domestic films and Hollywood blockbusters in those years. Whether it was "Titanic" or "Jurassic Park", the biggest feature of these Hollywood films was that it was easy to substitute audiences for them. The story is well told, the atmosphere is created well, and the audience will naturally follow the plot. In order for Hollywood movies to open up the global market, filmmakers here need to dabble in stories from around the world and find themes that are universally appealing, and then create films. For example, Disney created the cartoon "Mulan" based on the traditional Chinese story of Hua Mulan joining the army.
At this point, domestic movies did not have the confidence to directly compete with Hollywood movies for a period of time after 2000. Therefore, domestic movies at that time were based on martial arts and historical dramas to achieve differences. The effect of optimizing competition. But slowly the audience began to show rebellious psychology towards this blockbuster subject matter.From the initial curiosity, it became numbness later. Around 2007, domestic films began to develop towards diversification. At this time, the more successful film " assembly number " opened up a new phase for later themed movies.
In 2010, the ghost director Jiang Wen directed " let bullets fly ", which gave a new breakthrough in domestic movies. In addition to traditional mainland filmmakers, Hong Kong filmmakers have gradually integrated into the mainland film collective due to the decline of Hong Kong films, especially Stephen Chow, Lin Chaoxian, Tsui Hark, Liu Weiqiang, etc. The performance is eye-catching. As a leader in the Chinese-language movie comedy world, Stephen Chow has repeatedly broken the box office record in the mainland, adding important strength to the "anti-American" road of domestic films.
The most prominent genre films, in recent years, there are also the main melody films. This type of film often carries strong national feelings. With the improvement of movie technology, mainland audiences seem to have found the feeling of watching "Little Soldier Zhang Ga" and "Sparkling Red Star" on the screen. Movies are food for the people's spirit. In recent years, what mainland audiences need most is this kind of national self-confidence. Over the years, in terms of entertainment culture, the mainland has worshipped Japan for a period of time and South Korea for a period of time. This kind of culture has formed a vicious circle in the society, blindly worshipping foreign and foreigners, so that we lose our cultural self-confidence and entertainment self-confidence.
and the main melody movie fills this gap well. And in recent years, the main theme of the blockbuster, in terms of structure and content, are also very innovative. Take this "Changjin Lake", the whole film is not blindly showing the enemy's ignorance.But more to reflect the national significance of this war, national responsibility . Many of the big scenes in the film were difficult to achieve on the screen many years ago. This grand scene made mainland audiences realize that we are no longer as backward as in the film. At least, at this moment, we use " "Changjin Lake" is such an excellent national film that has regained the cultural front of the big screen.
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