With much anticipation, the National Day holiday officially kicked off. This year’s National Day golden movie really attracted the editor’s attention, that is, " Changjin Lake", which is also highly anticipated by everyone. Judging from the pre-sales of the film, the number of people who want to watch the movie It has reached millions, and the pre-sale amount has reached 150 million yuan.
According to lighthouse statistics, Wu Jing, and Yi Yanqianxi starred in the epic war movie "Changjin Lake", which broke 100 million yuan at the box office in just 5 hours, and the cumulative box office has reached 313 million yuan, breaking the National Day film of Chinese film history. There are 6 film history records including a single-day box office record for war films, and a record of the premiere days of Chinese film history and National Day files.
As a century-old gift film, the film "Changjin Lake" has received strong support from all walks of life in terms of guidance, creation, shooting and publicity. Chen Kaige, Tsui Hark, Lin Chaoxian three directors jointly directed; Wu Jing, Yi Yang Qianxi, Duan Yihong and other powerful stars starred; script creation five years of sharpening a sword, long preparation work It has been more than two years and the filming cycle is nearly 200 days; as the exclusive partner of the film apparel industry, the Chinese brand Hailan's family will help out... The strong lineup allows the film to fill the audience's expectations from the beginning of the project.
Every Chinese must never forget, "Changjin Lake" reproduces the "battle of the founding of the nation" 71 years ago
460 days of high-intensity shooting, participation of more than 40 special effects companies, and film director With 12,000 employees, "Changjin Lake" has undoubtedly become the largest investment and production scale in the history of Chinese film. During the filming process, the Chinese brand Hailan House was dedicated to assisting the filming, only to reproduce the "battle for the founding of the nation" 71 years ago.
November 1950, Resist US Aid Korea The war continues to expand. Before they had time to change into the warm cotton clothes, the volunteer soldiers had no hesitation in joining the battlefield of Changjin Lake under the conditions of lack of supplies. "We have fought all the battles that should be fought, and our younger generations don't have to fight." With a firm determination to defend their homes and the country, the soldiers braved the freezing of minus forty degrees and launched a charge against the enemy with powerful artillery fire. During the battle, many soldiers froze to death on the battlefield due to the cold. They held steel guns and lay prone on a position of minus 40 degrees until the last moments of their lives. They still maintained a neat battle formation and fighting posture, as if they were jumping. Group portrait of "ice sculpture".
Volunteer soldiers broke the myth of the invincibility of the U.S. military with the fearless spirit of "less steel and more gas". "Brother, I want to go to war with you!" In the film, Wu Wanli, a young warrior played by Yi Yang Qianxi, followed his brother to the Korean battlefield with his spirit. From facing the signal flares, innocently asking "have we been found?" In the rain of bullets, risking his life desperately to rescue his comrades, when his eyes resolutely shouted "No. 677, Wu Wanli", he had already transformed from being ignorant. As a fearless warrior. The growth of the young Wu Wanli is also the epitome of the thousands of volunteer soldiers who went to North Korea.
This 28-day battle ended with our army annihilating more than 13,000 enemies. As a turning point in the War to Resist US Aggression and Aid Korea, Changjin Lake Battle successfully reversed the battlefield situation and laid the foundation for victory in the final armistice negotiations. The movie "Changjin Lake" is based on this cruel Battle of Changjin Lake, recreating the "battle for the founding of the nation" of New China 71 years ago.
In order to restore the war scene more realistically, the crew went to the extremely cold place of minus 30 degrees for shooting. The wind and snow were not big enough, so he personally made the wind and snow; in order to find the best filming condition, the 70-year-old director Tsui Hark personally went into battle in the snow. "Cold conditions will affect many things, but I think it's worth it, because the shots are very real and uncommon." Director Lin Chaoxian revealed that shooting in severe cold poses a huge challenge to everyone's will.
Knowing that the film "Changjin Lake" was facing the test of severe cold weather during the shooting, Hailan House produced 1,500 Aurora Goose Down jackets and delivered them to the crew immediately.It gave the staff warmth and strength on the set.
71 years ago, the volunteer soldiers were fearless and hardworking. After 71 years, the national brand Hailan House relied on the sympathy and resonance with the spirit of the volunteers to help.
Starting from a textile fabric factory, to becoming a "closet for the whole family", Hailan House, based on a profound insight into the dressing and emotional needs of Chinese consumers, through self-iterative upgrades, has been constrained by many foreign brands. Underneath stood out, gradually gained the status it is today, and stepped onto the center of the stage. Hailan House has always been presented to consumers as a passionate man. As a clothing brand that "understands Chinese men best", Hailan House has a deep patriotic sentiment, and Hailan House is deeply involved in the clothing track. , Launching a series of Chinese traditional cultural IP products such as Rape in Heaven, Romance of the Three Kingdoms, and Chinese Zodiac, while constantly expanding its tentacles to other areas.
From pursuing sports dreams and joining hands with Chinese football to launch a full range of series cooperation; to paying tribute to the aerospace dream to launch a new series of China's aerospace and space creations, a blockbuster alliance between national brands and national dreams. The common national sentiment shared by Hailan House and hundreds of millions of people.
Without the rise of great powers, how come the dignity of the small people, and the strong motherland is the strong backing of every Chinese and Chinese enterprise. In recent years, the dominance of domestic products and the surging national tide are just a microcosm of the new image and new spirit of the rise of great powers. As a Chinese brand that is rooted in the local area, grown in the local area, and stronger than the local area, the development of Hailan House has always resonated with the development of the nation.
The country is strong because of heroes, and domestic products rise because of the nation. The years can blow the smoke of gunpowder, but the memory of history can not be blown away. On this National Day, Hailan House will join hundreds of millions of people to pay tribute to the heroes with enthusiasm!
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