The director's "selling miserable" propaganda, but the box office was not as good as the cartoon for seven days. What is the difference of this movie?

2021/10/0814:01:13 movie 2499

The National Day holiday has passed in an instant, and the golden period for several films to attract audiences is gradually shortening.


Under the siege of the two main melody films " Changjin Lake" and " me and my father", the youth inspirational comedy " five splashing teenagers" , It seems "weak and small".


This disadvantage can also be reflected in the box office. The same is the 7-day "Big Ear Tutu", which is higher in the box office.


The director's


So starting from October 2nd, the director of the film Song Haolin tried to add a little bit of popularity to his movie by linking with Internet celebrities.


Because he is not very well-known, Song Haolin also had a "closed door" at the beginning, and Mai was rejected nine times.


The director's


The director's eyes were also lost, but when the next one came, he would cheer up again. This "sad" scene was still on hot search at the time.


The director's


Faced with this kind of propaganda, there are two very different voices: . A type of netizens called it a "tragic" marketing , although they did not use it. Flow actors, but if the quality of the film is good, it will naturally explode.


and another type of netizens think, is working so hard at the director, and I have to buy a ticket to see it.


Shui Shui Jun belongs to the latter. After all, I am also curious about how this "de-flowing" movie is.


After nearly two hours of watching it, I also understood why this film still did not "provoke water splash" under the director's so careful publicity.


The director's


(The following content contains spoilers)


1. The plot is not enough to take over the five _h, h1p p198 "The Water Boy" is adapted from the Japanese film of the same name released in 2001. It tells the inspirational story of five teenagers practicing synchronized swimming with zero basic practice.


The director's


It is now in 2021. This kind of story can be said to be very old-fashioned. The basic relationship between the opening characters is clear, what they do, and the plot direction can be guessed. After a bit of setbacks, I finally succeeded.


However, in a routine plot, how to make the audience move, one must innovate, and the other must not lose points on the "basic score."


There are a lot of "settings" in the film, but there are very few "smiles" that really make people laugh. They are basically old stalks. This is true for a movie with a comedy label. Very stretched.


The director's


The most important thing for a youth inspirational film is to make the audience feel empathetic with the character.Feel the frustration when he is frustrated, and feel the joy when he succeeds.


Because of such a process, the audience will feel "hot blood" and "burning", and in this way, the "major principles" will be drawn out so that it will not make people think it is preaching.


Therefore, the protagonist's inner activities during the low period, the expression of the expression is particularly important


The protagonist of the story "Zhang Wei" is a child who has not been recognized by others since he was a child, and he often falls into self-doubt middle.


The director's


It was such a person who became the captain of the synchronized swimming team. At that moment, his sense of responsibility was overwhelming and he felt that he must not let everyone down.


But things backfired. The teammates were injured in the quarrel. In the hospital, Zhang Wei's emotions erupted, and he was very remorseful and regretful and shed tears.


The director's


This scene of Zhang Wei's crying, if portrayed well, it can make the film more connotative.


It’s a pity that this actor’s lines are not good. As soon as I cry, I can only say "piercing", which leads to no way to empathize with the character. Therefore, when the last truth is "we are only defined by ourselves", only It will feel blunt.


The second is the foreshadowing problem. Before the film, it took a lot of effort to describe how Zhang Wei went from a zero foundation, trained hard day and night to complete the action of tumbling in the air.


The director's

The director's


So I would think that when the synchronized swimming team's final performance is presented,It must be combined with other actions once, and the lens will be very beautiful.


But the result was obviously beyond my expectation. At the end of the show, the synchronized swimming team launched for the first time, and this action did not occur until the second launch.


The tumbling in the air is more visually impactful from the side, but in the end the director directly took a overhead shot. How Zhang Wei "jumped" from the water to the air, the "perfect" curve was not seen.


The director's


And this paragraph is still an exaggerated slow motion, Zhang Wei has been spinning around in the air, exaggerating to the point that I thought he was about to "turn out of the earth", which actually gave me "awkward" to me. no.


The protagonists in the film work hard to train synchronized swimming for the next show game. If the visual effects of this part are not presented well, it will affect the look and feel of the entire film.


The director's


Because of this part, it is to make the audience feel the climax of the core of the film-"Youth Blood".


The foreshadowing is not well connected, and it feels like a punch on the cotton. The whole movie looks very flat, and even the idea of ​​"two brushes" is not enough.


This will not form "word-of-mouth" or "person-to-person" phenomenon, so "lack of stamina" also directly affects the subsequent box office.



2. Too many disadvantages


The movie was originally scheduled for the summer vacation in August.Later, because of the epidemic, it was moved to the National Day file. I originally wanted to "get a piece of the pie" during the seven-day holiday, but I didn't expect it to be "cannon fodder".


The director's


Two major momentums in the National Day files, "Changjin Lake" starring Wu Jing, and Yi Yang Qianxi are the patriots of my patriotism. , Zhang Ziyi, Shen Teng, Wu Jing, Ma Li, Xu Zheng, the theme is also related to the country, it is the right time and place to get high box office.


As for "Five Possessing Boys", the director said before that he had spent 80 million for a traffic, but the traffic requirement had to be a substitute. The director refused to compromise, so he replaced it with five actors with no traffic. It is very unfavorable for publicity.


The director's


The second point is the theme-synchronized swimming. How many synchronized swimming teams are there in high schools in China? There are very few swimming pools.


is a remake of Japan but does not consider the national conditions. For this kind of "false" theme, it is not very attractive in itself , if you change to table tennis, badminton, figure skating, the situation may be different .


Although it is a remake, he still has a good place in the same type of domestic youth films, at least it abandons the bloody abortion and love links.


The current Douban score of this drama is 7.3, which is not bad. Shui Shui Jun also gave it three points. If you rely on the content alone,Three points are too high, two points are too low, and there is no 2.5, so the three points also include encouragement for newcomers in this film. After all, "de-flow" also requires courage.


The director's


If you can spend more time on content innovation and choose a good time period for release, I believe this film will not fall into the current difficulties.


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