On September 11, 2001, the al-Qaida organization led by bin Laden launched a terrorist attack on the United States, directly destroying the World Trade Center in New York, and more than 3,000 victims. The 9/11 incident became the fuse of the war in Afghanistan. The United States launched its revenge on Afghanistan on October 7, which also opened the prelude to the biggest war of this century-the war in Afghanistan.
1-Anti-terrorism warfare turned into a security war
The cost outweighs the benefits, and the U.S. military is trapped in Afghanistan.
If the U.S. troops sent troops to Afghanistan only for counter-terrorism, then the Taliban and al-Qaeda were hit hard and Osama bin Laden was killed in 2011. It has been completed, and the class teacher should return to the court at this time. In fact, apart from counter-terrorism, the United States’ combat intentions also hope to leverage the geopolitical map of the entire Middle East by controlling Afghanistan. Afghanistan is located in the heart of the Eurasian continent. It is the intersection of the four major geopolitical forces in East Asia, South Asia, West Asia, and Central Asia. East Asia, West Asia, and Central Asia represent the three major world civilization forces of China, Islam, and Russia, respectively. There are serious contradictions and conflicts in the United States. If the United States achieves its control over Afghanistan, China and Russia will lose the secure backyard of Central Asia and at the same time form a pincer attack on Iran from both sea and land.
From the standpoint of counter-terrorism alone, the US military’s results are quite gratifying, but its failure to withdraw its troops in a timely manner in a favorable situation on the battlefield has led to increasing follow-up costs and almost no benefit. It should be said that combating terrorism is morally tenable, and the mainstream of the Islamic world will not oppose it. However, the long-term occupation of Afghanistan by the United States has aroused the resistance of the majority of Muslims, so an anti-terrorism war became a security war. The target of the US military’s combat is no longer just terrorists, nor is it just the local resistance forces in Afghanistan, but the anti-American sentiment in the entire Islamic world. The long-term dependence of the US military in Afghanistan has indirectly contributed to the united front of the anti-American national independence movement in the Islamic world. .
The United States and its allies paid a huge price on the battlefield in Afghanistan. NATO had nearly 2,000 casualties and huge military expenditures (trillion dollars). The war in Afghanistan severely weakened the national power of the United States, and at the same time had a serious impact on the United States' global control. In particular, China has successfully used the Afghan war to divert attention from China, and has risen rapidly in the past ten years, becoming the biggest competitor of the United States in the 21st century. From this perspective, although the United States has achieved military victory, it has lost its overall national strategy.
2-interest groups kidnap
The difficult process of withdrawal of American troops
From 2001 to the present, the US military has spent 20 years in Afghanistan. The United States wants to achieve control of Afghanistan through military occupation, but its opponent, the Taliban, is not easy to provoke. Those who are familiar with modern history may know that the Taliban and even bin Laden’s al-Qaeda had received funding from the United States in the early days. After the two sides turned against each other, the Taliban used the guerrilla tactics, roadside bomb technology and even the weapons aided by the teachers to deal with the teachers for more than ten years, during which the United States experienced three presidents.
Seeing that the strategic goal of controlling Afghanistan cannot be achieved, and the cost of investment on the battlefield is getting higher and higher, the US decision-makers also hope to get out of it as soon as possible. From the last President Obama to the soon-to-be President Trump, they all proposed to withdraw troops from Afghanistan when they took office, but they have not fully realized their promises so far. On the one hand, the withdrawal of U.S. troops means that all previous investment and efforts have been lost, and the Taliban are making a comeback; on the other hand, war interest groups attached to the U.S. system, such as arms dealers, banks, insurance, military, intelligence agencies, and medical institutions ( In the United States, these interest groups are collectively referred to as the military-industrial complex), which limits the space for US strategic adjustments through interest bundling. In the final analysis, the war on terrorism is Liao’s government, and it is the food and clothing of the Ministry of War, the Ministry of Industry, the Liaodong General Army, and the Guanning Iron Cavalry; the war on terror is the water transport, which is the government of the Ministry of Households, the Ministry of Industry, the Governor’s Office of Water Transport, and the Ministry of Water Transport. .
The war in Afghanistan tells the world at the level of national competition that a large country must be good at using power after it has power. The opportunity cost of misusing power is high. Former US President Jimmy Carter explained the truth about this-the United States is busy fighting, China Re-development. This principle is also applicable in business competition. Only by investing resources in strategic directions can companies avoid missing better opportunities.
Enterprise development cannot be without clarityThe strategic direction of the company should not be forgotten because of walking too far. In the process from strategic planning to decision-making, enterprises must always maintain an overall view and forward-looking perspective, and at the same time, they must remain flexible and adjustable during the implementation of the strategy.
1-Overall view
Obey the strategic overall situation and effectively use resources
Regarding strategy, many people know that they can concentrate their superior forces to fight the war of annihilation, but only a few people can really do this. Mao Zedong has a wonderful exposition about this: "Concentrating forces seems easy, but it is difficult to implement. Everyone knows that more than less is the best way, but many people cannot do it. On the contrary, the reason is that the forces are always dispersed The reason is that the instructor lacks strategic mind and is confused by the complex environment, so he is dominated by the environment, loses the ability to be autonomous, and adopts coping." The premise of concentration of forces is that you have to know where to concentrate and when. concentrated. This requires you to have a strategic mind and a clear grasp of the overall strategy. Both the battlefield and the shopping mall have the same characteristics: resources are always limited, and only by learning to give up can be concentrated. Only by temporarily abandoning other goals can key strategic goals be achieved, and only by temporarily abandoning other directions can resources be concentrated on the most critical breakthrough point. The wise are able to distinguish the priorities, know what are the key links, and are willing to give up other possibilities for this. They know how to say no, know how to give up, know how to do something and not do something, everything is subject to the capture of strategic goals and subordinate to the strategic hub The grasp of this is subject to the overall strategy of the whole. No company has enough resources to overwhelm opponents in all aspects, so competitors must not only consciously determine which sites to give to their competitors, but also minimize the resources required for secondary goals. Competitors can use their resources most effectively and efficiently.
2-Forward-looking
Final, layout, positioning, strategy
Decision makers in business competition must learn to think strategically, get rid of the forward-looking vision from the immediate transactional work, and exercise a sense of gaining momentum and advance layout ability. Mr. Zeng Ming, Chief of Staff of Alibaba Group, divided the strategy into four steps-finality, layout, positioning, and strategy. Taking the Shu Han Dynasty in the Three Kingdoms period as an example, the three-point world is the final game, the Liansun resisting Cao is the layout, the Kuangfu Han room is the positioning, and the Jingyi is the strategy. "Longzhong Dui" looks at the current with a future perspective, letting Liu Beizhong, who is half a life of Dengpei, see the current In order to achieve a domineering industry.
Like war, business competition is full of uncertainty, and all decisions must be made without complete information. An imperfect decision is much better than an outdated decision. The forward-looking nature of the strategy also determines that any strategic plan has a risky nature, and there has never been an absolutely perfect plan. The courage of both wisdom and courage means not only the courage to charge and defend, but also the courage and decisiveness. Courage is decisiveness. At critical moments, they dare to act, dare to make decisions, dare to assume responsibility, and even dare to take risks. The key to reducing decision-making errors lies in whether managers have a forward-looking vision.
3-adjustable
strategy implementation pays attention to flexibility and mechanism
environment is the biggest variable in shaping the strategy, and the strategy implementation process needs to be adjusted and revised according to the changes in the environment. In reality, it is often difficult for the ship to turn around. Most companies have developed to a certain extent and it is difficult to get out of the comfort zone. The external competitive environment has changed the company's response strategy but cannot be adjusted in time. In an uncertain business environment, companies will face all kinds of turbulence and changes, temptations and challenges, and companies must constantly adapt to changes. In such a constantly changing process, the various choices of what to do and how to do it often make the organization lose its way.
In a dynamic environment, only by maintaining the flexibility of strategy and organization can we adapt to changes in conditions and environment. An important principle of strategy is mechanism. The emphasis is on the flexibility of strategy and the ability to adapt to the environment. Many strategies are just a framework or hypothesis at the beginning, and preliminary plans formulated on this basis. The final strategic route is in implementation. The process became clear step by step.
Adapting to changes does not mean that strategy is meaningless. Enterprises must first ensure that their strategic intentions do not change significantly within a certain period of time. On this basis, in order to better adapt to environmental changes and achieve strategic intentions, they must make necessary tactical aspectsFlexible adjustment.
Many bosses attribute the stagnant performance of the company to the lack of execution of their employees. In fact, this view is superficial. The company’s problem is not in tactical capabilities, but in the lack of strategic thinking of the boss. Strategy determines the success or failure of a company. The reason why many companies fell into a bitter battle later on was mostly due to the mistakes in their initial strategic decisions. Strategy is direction and navigation. The boss himself doesn't know where the direction is. Of course, employees will only be headless flies. The stronger the execution, the faster the company will die. Enterprises lack strategic thinking and are prone to make four mistakes in the course of their operations.
Wandering tendency
Many companies do not have a business strategy. Corporate development likes to "step on roller skates" and "slip" wherever they go. The boss has become a "busy person" because of the tedious business work, so that he has no time to take into account the tasks, direction and strategy of the company. Management guru Peter Drucker believes that the single most important cause of setbacks for companies is probably that people rarely fully think about the mission of the company. Imagine what will happen to a company that has no sense of direction and a coherent and consistent business strategy in a fiercely competitive market? When a company is like a tramp and does not know where to go, its fate is extremely dangerous, because it usually goes where it does not want to go.
Some companies lack strategic thinking. Although their strategies are formulated, they are not based on comprehensive and scientific analysis and demonstration. Instead, they like to take the "shortcut" of "Eastern Effect". Seeing the success of other industries and other companies' strategies, they blindly follow suit. Especially on the issue of companies entering new industries, they lack independent judgment and are keen to "follow up with the general trend", resulting in a high degree of similarity in the development strategies of many companies in the same industry. The problem of "Eastern Effect" is also manifested in imitating one's own past business strategy. When the environment and competitive conditions require changes in corporate strategies, companies that stick to strategies that have worked in the past are bound to lose out to competitors.
Aircraft carrier complex
Companies with unclear strategic directions like to make the company bigger and better, and cross industries and regions as much as possible. The boss’s corporate strategic goal is to “bigger” and “welding small sampans into aircraft carriers”. The result is often a lack of coordination, which makes it difficult to form an “organism” and core competitiveness. Therefore, it is difficult to truly exert itself in the vast ocean of the market. The role of aircraft carriers. Only when the size of an enterprise is compatible with its resources and ability to use resources can it exert its scale effect. As far as corporate strategy is concerned, the important thing is not "greed for big", but "to be strong".
plate thinking
There are still some companies that tend to fall into the plate thinking due to their short strategy, drawing ground to set limits on themselves. Anyone who calculates in advance the resources of one acre of land, how big a plate is and how many things they do, this kind of thinking mode is to look at the future from the present, rather than from the future to the present. The logic of plate thinking is to see and then believe, which corresponds to believing and seeing. The most important thing for a true entrepreneur is dreams, beliefs and determination. He first sows the seeds in his heart, and then works hard to create. He firmly believes that the end of his struggle will be realized. This kind of thinking is future-oriented. A company without dreams can't go far and can't do much; a company without faith tends to shrink when encountering difficulties; a company without determination tends to be lazy.
If you like our content, click "" to share with your friends
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-