In order to avoid the rapid increase in the number of new coronary pneumonia infections and the collapse of the medical system, the Japanese government has asked patients with mild or asymptomatic conditions to self-isolate in restaurants or at homes. The first to express their willingness to accept patients are the two major Japanese hotel chains APA Hotel and Toyoko Inn. And Fumiko Motoya, president of APA Hotels, said more aggressively that if necessary, 5,000 APA hotels in Japan can be loaned out.
APA Hotel President Fumiko Motoya
President Motoya said in an interview that as the largest hotel chain in Japan, at the current moment of national crisis, he wants to become a force supporting the country. However, this decision was criticized a lot, and many people canceled housing orders for it. But Motoya believes that perhaps 10 years after the end of the epidemic, everyone will remember that APA Hotel has made important contributions, and because of Motoya's decision, Japanese people called her a patriotic female president. And what kind of character is this Japan's richest patriotic female president?
is not afraid of worldly vision! Starting from the Hokuriku area, the president who insists on using herself as her own name,
, who has visited APA restaurants in Japan, must have seen Fumiko Motoya’s gorgeously presented signboard. Except in urban areas, she will set up large-scale advertisements with her own image. In addition, the mineral water and conditioning packs provided by APA Hotel also have photos of Yuangu printed on them, which is definitely memorable. Her bold style has aroused all kinds of ridicule, but Yuangu believes that this is an opportunity!
The APA hotel chain, which started from Hokuriku Kanazawa as its business starting point, was established in 1980, and its business territory outside of Japan has also spread to the United States. By 2020, the number of rooms in the world has exceeded 100,000. In addition to the hotel business, it also conducts residential building sales and other businesses. In 2019, the group's annual turnover reached approximately 137.1 billion yen.
In 2007, there were doubts about the earthquake resistance of the hotel building, which led to media reports that were unfavorable to the APA Hotel. The bank group demanded that the APA Hotel must immediately pay off the loan. Motoya and the founder’s husband decided to sell the construction site at a high price. Repayment of 30 billion yen borrowed from banks.
When the loan was paid off, the Lehman Brothers subprime mortgage storm in 2008 followed immediately, which led to the collapse of Japanese real estate prices, which instead gave APA Hotels a perfect opportunity to purchase the central Tokyo area with cash. The crisis in the market laid the foundation for success. The president
, who has an ordinary background and loves business work, cannot deny that the APA Hotel can maintain its leading position in the Japanese market because of the luck brought by the Lehman storm and the president’s precise land investment vision. The success of the business is by no means overnight.
was born in an ordinary family in Fukui in 1947. Motoya gave up the opportunity to enter university due to family financial factors. After graduating from high school, he entered the local credit bank to work.
Motoya felt the charm of business work at the time. He started his business after marrying the current group representative husband Motoya Toshio, and became the hotel president at the age of 47. In addition to operating the hotel, he is also active in the sales site of residential buildings. Enthusiasm remains unabated.
Even if there are only 24 hours a day, you must have both fish and bear's paws.
Motoya became the oldest freshman at the age of 53. After that, he obtained a master's degree in public management from Waseda University and completed a doctoral course. The university actively accepts challenges and lives hard every day.
"Z10z sits in the first row every time, just look at Motoya's notes and get a full score of ." This is the evaluation of Motoya by students from the Department of Human Environment of Hosei University. After
became an operator, Motoya did not forget to set aside a few minutes to promote his own residential building when he gave a speech or participated in a program. He made full use of any opportunities and always showed vitality and a positive attitude. Motoya believes that the so-called leadership is Show the attitude of not admitting defeat, lead the subordinates to rush forward, and always give encouragement and care and trust the subordinates like family.
Life does not need dreams, only planning and practice
For Yuangu, if you can think that you are really lucky, your life will go better and better, and you will have a positive attitude towards everything and don’t forget. Thanks to people, this is President Motoya's way of fortune. The reason why
APA Hotel can maintain a place in the market, and President Motoya always think forward.One-step management methods are related, such as taking the lead in other hotels to introduce toilets, free wifi throughout the building, etc., which are considered pioneers in Japanese hotel companies.
believes that life does not require dreams, only strategic planning and hard practice. Even though Motoya is more than 70 years old, it is expected that APA Hotel’s business territory will continue to expand.
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