Introduction
As our neighbor, South Korea is also a country that everyone is very familiar with and understands. When it comes to Korean food, it seems that the first thing that comes to mind is the very representative "ketchup, but many people don't know that ketchup is actually my country's intangible cultural heritage project, and 99% of South Korea are imported from China, but South Korea's domestic production has achieved 100% export, and the export price is seven times that of China.
data shows that last year 2 Korean kimchi exports totaled 1 billion yuan, but China exported kimchi only made 900 million yuan. Although it sounds like a difference of only 100 million yuan, you should know that the weight of kimchi we export is 6 times that of South Korea. In other words, the kimchi exported by China costs 1.7 cents per catty, while South Korea almost reaches 12 yuan per catty. Korean kimchi is basically imported from China, but the price is about 6 times more expensive than China. Why?
Some people may wonder, can it be Is the quality of kimchi exported by the two countries different? The fact is not the case. The total number of kimchi imported from my country every year reaches 200,000 tons, while 99% of the kimchi used by Korean restaurants are imported from China. Although the price they import is very low, it also meets the dietary standards of various Korean restaurants. In this case, there is no absolute quality difference between kimchi in China and South Korea. Why is the price difference between 6 or 7 times?
The first reason is that the kimchi exported by China has no brand, as we all know, Brand premium is a major source of income for commodities, especially in today's society, products launched by all walks of life have their own brand characteristics, and brands have become a major consideration for everyone's choice. For example, the sesame oil sold in rural markets and sesame oil sold in supermarkets is obviously the same amount, but their prices are several times different. Moreover, most people are more willing to go to supermarkets to buy sesame oil that has "branded" in supermarkets. This is actually we pay for the brand premium. For example, kimchi exported in South Korea has brands, which also leads to their suffering. The higher welcome level naturally leads to a brand premium.
Another reason is that China's quality and safety standards for kimchi exports are looser than South Korea's regulations. For example, South Korea clearly stipulates that preservatives and tar pigments should not be added to kimchi, but China allows it to be excluded. In addition, South Korea also stipulates that more than 0.2 mg of cadmium should not be found in a total of one kilogram of kimchi, but China does not stipulate this. Because the export requirements vary, the price of Chinese kimchi is often It is difficult to sell at a high price due to the price pressure research of manufacturers.
In addition, the third reason is related to culture. Korean films and TV series and k-pop are very popular in the world, and Japan, the United States and other countries have also formed the phenomenon of "Harbin and South Korea". Many Westerners have begun to worship Korean culture, which also leads to the "mother and son" of Korean kimchi.
The most obvious example is that in 2014, a Korean drama called "You from the Star" became popular all over the river. North and South have also gained a large number of fans in China. For a while, many fried chicken and beer hotels came into being, and for a long time, those fried chicken and beer hotels were not short of customers.
In recent years, South Korea has been committed to improving South Korea's national image in the international community through various film and television and technology products, and by the way, it will provide new packaging for Korean traditional materials and culture, and earn them rich profits . Even many of these are "borrowed" by South Korea.
However, at this time, China also simultaneously showed kimchi and Korean clothing to the international market, which also hit South Korea's weaknesses. They even believed that this was deliberately confusing the concept and were worried that China's cultural export behavior would have an impact on themselves, so they left no room for competition with China. Manufacturing in China has been known for being "cheap" for many years, so it is difficult to win with South Korea in the field of kimchi competition without absolute advantage.
As for why South Korea cares so much about comparison with China, South Korea itself has an outward-oriented economic effect, does not have huge domestic demand, and the market does not have enough material resources. Therefore, it wants to put all distinctive things on the road of branding, promote them to go high-end, export them to overseas markets, and then earn more foreign exchange . These things are naturally more profitable when putting them in European, American and Japanese countries.
Therefore, South Korea has never given up on the idea of integrating into Western world over the years, so it decided to start from the field of values. Therefore, over the years, we can often see some of South Korea's "beautification" characteristics, such as religious belief Christianization, institutional Americanization, and even Korean , which are mixed with English and cultural output fields, South Korea is trying hard to get close to the West. For this reason, South Korea needs to be more distinct from other Asian countries to create material and cultural uniqueness.
Conclusion
This question is difficult to answer whether China can surpass South Korea in the field of material and culture, because China originally has a large domestic demand market and is only suitable for economies of scale. Although all fields can reach the quality level, it generally tends to be "paralyzed", which is also our advantage and disadvantage.
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