Statistics Canada said that by 2022, more than 300,000 Canadians have retired, and the collective retirement of aging workers has led to a continuous labor shortage. In order to deal with this situation, various Canadian companies have changed their recruitment requirements, and they don’t need all high-tech and high education, or even zero experience.
A few months ago, carpentry and gardening store Lee Valley tools posted a recruitment slogan outside its Ottawa headquarters, which reflected the important shift in company recruitment: "No experience required."
The company has retail stores across Canada and manufacturing units in Ottawa, and they are now in urgent need of employees.
Lee valley is known for attracting elderly workers in the retail industry, but the epidemic has caused the company to polarize more and more severe. On the one hand, the epidemic has caused a wave of retirement for employees. On the other hand, people are gradually deepening their hobbies such as gardening and woodworking in their own lives, and the demand for their products has increased.
The company's CEO Jason Tasse was even forced to turn to players from the local hockey team he coached to complete the order.
With the lifting of restrictions, the company decided to develop a long-term strategy. They will give more, provide better benefits, increase flexibility in shifts, and invest in training those who have not yet developed skills in the required fields. "We gave up most traditional recruitment practices and protocols, and in the past they would tell potential employees what schedule we expect and what specific skills and abilities we need. And now we would say 'nothing matters anymore'." Robert Kavcic, senior economist at
BMO Bank, said similar changes are being made across Canada. Companies in many industries have readjusted their recruitment methods as they face high demand for services after lockdown and a tight labor market.
Kavich admits that there are many different reasons behind the labor austerity, but he said the biggest factor is that the baby boomer generation in Canada (1946-1964) has begun collective retirement. The working conditions of the pandemic and the strong stock market may inspire some to leave early, "but this is coming, both now and in the next few years."
In fact, as of 2022, more than 300,000 Canadians have retired as of 2022, up from 233,000 last year, according to Statistics Canada. More importantly, more people are approaching retirement age than ever before, with about one in five working ages in Canada between 55 and 64 years old. The average retirement age is 64, which means more Canadians will leave their jobs.
Even employers who have not seen a large number of retirees have begun to plan ahead. With the increase in apartments and other construction projects, the city of Toronto is now in urgent need of engineers, city planners, and other workers.
Last month, the city government launched a recruitment campaign, choosing to post videos on TikTok and Instagram, calling for applying for positions in Toronto’s water company in areas such as wastewater treatment. In essence, this is to attract more young people. "People are going to retire, people are going to move. So we need to continue to keep the human resources pipeline open," said Brad Ross, a city spokesman for the city. In addition to recruiting activities on social media, the city has implemented other strategies to attract and retain new employees.
which includes recruiting engineering graduates with local universities and leveraging underemployed populations by working with nonprofits focused on inclusive recruitment, anything that “attracts young new talent willing to stay and grow in the organization”.
Back to Lee Valley, Tuss said their new recruitment policy has helped attract 232 new employees over the past year, and that number is helping them expand their new business.
Kavici said that as the economy is expected to cool down in the coming months, competition in Canada may ease. But as the country's population continues to age, retirees will almost certainly continue to climb.
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