"Yo, yo, yo, yo, hello to all netizens and friends! Welcome to Kangbashi, the treasure of the northwest. Among all cities, we are the smallest, but our per capita clicks are so high!"

Afterwards, under the "reminder" of the staff, Xing Zheng took off his sunglasses and hat and began to deliver a speech seriously. After

finished his speech, he put on his hat and sunglasses again, "Oh, by the way, everyone is welcome to come to Kangbashi for summer vacation, eat tea and green horse ice cream, grab Duoduo review points, buy Duoduo products, and watch the Hada Bay Party. Goodbye! "

Xing Zheng told the Beiqing Daily reporter that this was just a temporary exploration and attempt by him and his colleagues, and it was also a word written by himself. However, after the video was recorded, Xing Zheng hesitated, "Is it okay to do this? Isn't it too out of the circle?"

Later, he gritted his teeth and decided, "Let's broadcast it first. If there are any problems, we will talk about it."

"Kangbashi's The Internet Celebrity City Index Release Center is unique in the country. How can you carry this brand if you are not famous yourself? After

became an "Internet celebrity", Xing Zheng was worried that his parents would criticize him, saying that he was not serious about being an official and that he was too old. His son said, "Dad, you are okay at this." His daughter said, "Dad, you are not good at it." This is a bit embarrassing.

However, he believes that "I will work hard to make Kangbashi famous. It is worth doing!"

Cadre work badge "one person, one code" accepts the evaluation results and is linked to promotion

"The camera is good, please ask the Bureau of Culture and Tourism, The heads of two units of the Housing and Urban-Rural Development Bureau made a review speech. "

According to many cadres who participated in the meeting, the meeting that day lacked " good people " and was full of "spicy flavor". "The people's satisfaction rate, response rate, and rejection rate all need to be assessed. This time they are at the bottom, and they will have to be replaced next time."

Xing Zheng said that an "Internet celebrity city" needs face, and even more " "Lizi", "Internet celebrity cities cannot allow ordinary people to complain, saying that leaders are only famous for themselves, only for political achievements, and only for reputation."

This can be seen from the relationship between Kangbashi urban management and street vendors. The urban management director here is required. Run urban management like a business. However, the profit is not assessed, but the approval and support of the vendors must be assessed.

Things changed.

At the beginning of this year, Kangbashi District added 10 free convenience diversion points in residential areas on the basis of the original three morning and night markets, with a total of 150 stalls. Merchants who set up street stalls can use their mobile phones to scan the "Stall Management Code" registration information and file it with the urban management, and then they can set up stalls and sell goods at specified times and locations every day. The public can also scan the code to supervise.

Aimaiti, who sells roast mutton, now has several stalls, and the monthly turnover of one stall exceeds 90,000 yuan. Zhang Rong, owner of the fruit stall at Derong Morning Market, said that he is 60 years old and it is difficult to find work outside the home. He can earn income by setting up a stall.

Xing Zheng said that in Kangbashi, the only requirements for vendors are to operate seriously and legally, operate with conscience, keep the ground clean when walking, and pay taxes when they are due.

What is even more surprising is that Kangbashi has set up exclusive service evaluation codes for all cadres, that is, "one code per person" to wear on the work badge. At the beginning of each month, the service evaluation status of cadres in each unit in the previous month is announced to the public. The evaluation results are combined with cadre promotion, annual assessment, incentives and accountability.

What is a good business environment and living environment? Xing Zheng believes that it is normal for ordinary people to do everything smoothly without looking for people, relying on connections, or adopting inappropriate methods.

Earn "Morality Points" Optional Degrees Take the Green Channel

In Kangbashi, there is another unique landscape. Applications developed under the leadership of the government have strong network stickiness and even promote social governance.

Kangbashi residents are keen to grab points on the mini program developed by the government (100 points are equivalent to 1 yuan) to start the internal cycle of "digital consumption". What’s even more interesting is that there is another kind of “points” on the platform called “moral points”, which cannot be snatched but can only be “earned”.

For example, if you act bravely, you will get 20 to 50 points, if you are a good person and do good deeds, you will get 2 points to 100 points, and if you make a charity donation, you will get 1 point to 20 points. Although these qualities of cannot be spent as money, they can play a greater role than money. As long as the score is high, it can be as small as skipping the line at the bank and instantly become a VIP, or as big as choosing a degree or getting a green channel for medical treatment. We have truly realized that being a good person will be rewarded, and doing good deeds will also be rewarded.

Taxi driver Zhao Yong’s hometown is in Yijinhuoluo Banner, Ordos.

In 2009, in order for his children to go to school, he bought a school-district house in a community on Fubei Street, Kangbashi City, at a price that was double the price of his hometown. Since then, my family has moved from to Kangbashi in Yijinhuoluo Banner.

In his eyes, Kangbashi, part of Ordos, was once a dry and barren Gobi Desert with cold winters and hot summers, raging wind and sand, and very harsh natural conditions.

In May 2004, Ordos announced the establishment of a new city 25 kilometers southwest of its Dongsheng District. This place carrying the "Ordos Dream" was named Kangbashi. In the early stages of construction, Kangbashi was once called a "ghost town" by foreign media due to imperfect facilities, a small residential population, and an empty and deserted urban area.

At that time, the huge square was empty at noon on weekends. People could clearly hear the sound of electronic horns hundreds of meters away, the chirping of magpies as they flew through the air, and occasionally passing cars rubbing against the road. sound.

Since arriving in Kangbashi, Zhao Yong has been working hard to make money. Gradually, he discovered that the passengers had changed from construction workers to citizens and tourists. "There are more people, housing prices are higher, and there will be traffic jams during rush hours."

"A few years ago, I made a QR code for payment, which is really convenient." At first, Zhao Yong didn't know how to shop online, and he didn't know how to shop online. Watch short videos, let alone use "code life".

Now, he has learned it all.

( Beijing Youth Daily )

Editor: Zhao Shanshan