Reporter: Lingyun
Huayu News "The new crown epidemic is raging around the world, and the travel service industry has been hit hard." Just past 2020, he is a French Chinese and the founding honorary chairman of the French U League Guidance Association. The most difficult year since entering the travel service industry. "In order to deal with the crisis, there must be some new ideas in 2021."
▲Yu Zhong, the founding honorary president of the French U League Guidance Association. (Pictures are provided by interviewees)
The French U League Guidance Association where Yu Zhong works is mainly engaged in the customization and reception of Chinese tourists and business groups to France. Since March last year, related businesses have been at a standstill.
"If we say that when the new crown epidemic just broke out in 2020, we still think about how to overcome the difficulties and restore the original pace of work and life as soon as possible, but based on the current situation, we can only face the status quo and be serious Started to start a'sideline business'."
丨 Develop diversified businesses and share risks
Entering 2021, Yu Zhong found that the tourism practitioners around him began to turn "sideline business" into "main business", doing Things that are not related to the travel industry. For example, some people join the Uber platform to engage in online car-hailing services in France; some join the ranks of purchasing agents to help the Chinese "remotely" buy wine, leather bags and other items; some enter the supermarket to work because the supermarket needs more service staff... … _P3p
What if this epidemic has changed Yu Zhong the most? That is the awareness of risk sharing, which is what people often say "don't put eggs in the same basket."
Yu Zhong said frankly that in the hearts of many people, the association is a professional tourism service team that can do "precise" tourism reception. "In the face of public health emergencies such as the new crown epidemic, our ability to resist risks is low, so we need to change our thinking and expand our business scope. For example, based on so many years of industry accumulation and advantages, we develop tourism planning, exhibition performances and other cultures. Service."
Yu Zhong is thinking that if the Chinese cannot come to France,So how to show them the history, culture and characteristic highlights of France?
"The Internet platform may be the best way." Yu Zhong noticed that Internet platforms such as Douyin now give more and more self-media people space and opportunities. "I hope that in this way, we can connect Chinese friends who are interested in French culture.”
▲Yu Zhong’s personal graffiti
Yu Zhonggou, through some French scenic service staff who specialize in receiving Chinese tourists, also hopes to join in and give full play to his appearance, explanation and culture. Accumulation and other advantages. "There is no shortage of talents around us in video production and shooting. What we need to think about is what kind of content and presentation methods can attract more'Chinese fans' and bring traffic and influence."
new The potential and pressure of media communication coexist. For example, what is the content that Chinese people are interested in, and what kind of video presentation is easier and more interesting? Yu Zhong said: "Integrating various resources is our advantage, but how to capture the preferences of Chinese fans is our challenge. Now we have more time to think and explore this way."
丨 Back then Yu's "little fish" became "big fish"
Yu Zhong's ancestral home is Wenzhou, Zhejiang. In 1991, at the age of 12, he followed his father to live in France. As he has lived here longer and longer, he has a deeper understanding of France.
By chance, Yu Zhong learned that there were also Chinese in the First World War, and they participated as Chinese workers. In Europe, November 11, 1918 marked the end of World War I. What is less known is that there are about 140,000 Chinese laborers who have made great contributions to cleaning up the battlefield, burying bones and rebuilding after the war.
"The first time I heard about the number of 140,000, I was quite shocked. I believe there are many overseas Chinese like me who don’t understand this history even if they are in Europe." Yu Zhong started using language in 2012 Advantages, take the overseas Chinese in France to visit the Chinese workers' cemetery, learn about this history, and start tourism service work from this.
He took overseas Chinese in France into the winery to taste French wine culture; he took them to the small town of Vichy in the volcanic area of central France,Experience the characteristics of hot spring health; take them to mountain climbing, hiking, skiing, and experience the leisure way that Europeans like; take them to a cheese processing factory to understand the cheese making process...
When he first started as a tourist reception service, Yu Zhong’s screen name He was called "Little Fish", and then everyone liked to call him "Big Fish". As more and more Chinese tourists and business groups came to France, he also began to expand his business scope from France to China. He is doing more and more business, because the epidemic has pressed the "pause button."
However, Yu Zhong believes that the Chinese people's future travel and business negotiations in France will become more targeted, and there will be fewer and fewer sightseeing tours. "High-quality goods and customization must be the future direction, so the online content dissemination we are going to do now should also be based on such characteristics, find accurate people, and provide precise services and dissemination."
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