Grassroots party members and cadres also need to continuously improve their governance capabilities, update their governance concepts, shoulder the important tasks of the times, and answer the "governance questions" in the process of Chinese modernization well.
Secretary Liu, a community in Zhengzhou who is in the whirlpool of public opinion, recently picked up a loudspeaker and shouted, "I did nothing wrong, my previous speech has been reviewed." After "absenting the daughter's coming-of-age ceremony", "the speech has been reviewed" has once again attracted public attention. This means that at the personal level, she still does not understand why her behavior caused storms; it also means that at the governance level, some party members and cadres still have shortcomings in public communication and public opinion propaganda.
As a grassroots cadre who is directly facing the public, it is understandable that it is a common story at the epidemic prevention and control press conference. But as the People's Daily said, Zhengzhou's epidemic prevention is at a tight time. What everyone wants to hear is that the staff use specific numbers and cases to tell everyone: "We have grasp of the situation", "We have reserves of materials", "We have ways to solve problems", "We have channels for feedback"... instead of using emotions instead of using love to replace hardships, and playing the tragedy card at this time.
sorted out this press conference. Secretary Liu actually told a lot of anti-epidemic experiences and stories. For example, some volunteers were responsible for nucleic acid testing for for 6 consecutive days, and on the 6th day, the test result of positive was tested; community residents provided volunteers with " Hundred Farms ", so the volunteers were worried that they would become fat; the community temporarily formed an autonomous team and trained more than 70 information workers... Between the family and the community, she chose the latter. It is very hard to stick to the front line of the fight against the epidemic, and it is aggrieved that it is impossible to accompany the family, but it has "turned off" because of absent from the daughter's coming-of-age ceremony.
How to tell the story of fighting the epidemic? At the very least, cannot just think about what you want to say, but also what the public wants to hear. Only when you want to tell and want to hear, the story will be nice and the emotions will be touching. Otherwise, not only will it not be possible to obtain empathy , but it will even have the reverse effect.
does not avoid it. Secretary Liu is a good mother and he is still thinking about his daughter's coming-of-age gift at the press conference. It is hard to deny that Secretary Liu also fulfilled his duties and responsibilities when he was working. In another video circulating on the 9th, Secretary Liu held a loudspeaker to respond to residents' questions one by one and comforted the public's emotions, which shows that the community's work is complicated and not easy. However, it is inappropriate in information release and inability to public opinion communication, and "feeling deep" is regarded as "over-the-shot".
Perhaps compared to his daughter, Secretary Liu needs " Adult Gift " in the position of a party member and cadre.
In the new media era, the Internet is the forefront of voice confrontation and an amplifier of social public opinion. Whoever controls the Internet will seize the initiative; whoever despises the Internet will be abandoned by the times. The most distinctive example is that Secretary Liu is at the forefront of the storm for the words "daughter's coming-of-age ceremony". Facing diverse views and noisy voices, like Secretary Liu, who is as confused and ignores them, may be misunderstood and ridiculed as a result. In fact, Xie Wei, director of the Suizhou Culture and Tourism Bureau, who has also been in a public opinion storm recently, gave another answer: after being criticized for promoting local tourism by playing a white-clad knight and being "ugly out of the circle", he actively absorbed the opinions of netizens. With his modest and pragmatic attitude, he not only reversed the public opinion trend, but also received "real fragrance" evaluation.
Even in ancient times when Hongyan sent letters and had poor information, officials cared about public opinion very much. The familiar " Book of Songs " was born because of understanding people's customs, folk customs, and public opinion. During the 5th period of Emperor Ling of the Eastern Han Dynasty, selling official positions and titles became a trend. Facing the "smell of money" evaluation, Situ Cui Lie used practical things to cancel the "bad review" in order to change people's opinions. From ancient times to the present, public opinion has been like a whip. Although it can hurt people invisibly, it can also urge people to make progress.
General Secretary Xi Jinping pointed out that if you cannot pass the Internet level, you will not be able to pass the long-term rule. Leading cadres should learn, understand, and use the Internet, understand what the masses think and wish, collect good ideas and suggestions, and actively respond to netizens' concerns. For grassroots cadres, going deep into the front line and fulfilling their duties is an important work content; information disclosure and public opinion response are also tests that must be withstood.Mass work is not divided into online and offline. Under the new public opinion ecology, how to communicate well with the public tests every leading cadre. Only by setting your mindset and maintaining your determination under the camera and in front of the public can you create a good image of a cadre among the various opinions.
The report of the 20th National Congress of the Communist Party of China pointed out that the key to comprehensively build a modern socialist country in and comprehensively promote the great rejuvenation of the Chinese nation lies in the Party. Party members and cadres hold the power granted by the people and shoulder the mission of serving the people. The governance capacity of a community cadre reflects the governance level of a community and reflects the governance ecology of a place. It presents the results of the modern development of the national governance system and governance capabilities at the micro level. Grassroots Party members and cadres also need to continuously improve their governance capabilities, update their governance concepts, shoulder the important tasks of the times, and answer the "governance questions" in the process of Chinese modernization well. The experience of
per gram is comparable to a ton of theory, and a public opinion storm is also a vivid lesson. After this incident, I hope that Secretary Liu, who has "absorbed his daughter's coming-of-age ceremony", can truly become a "post coming-of-age ceremony" for party members and cadres.
Red Star News Commentator Huang Jing
Editor Zhao Yu
Red Star Comment Submission Email: [email protected]
(Download Red Star News , report the information will be rewarded!)
