Hello fellow villagers, I am the village chief.
There is such a company in Hangzhou, which provides funeral services for 100,000 pets a year, with annual revenue exceeding 200 million yuan.
About pets In the past, everyone paid more attention to pet food, toys, and cleaning, but few people paid attention to the aftercare services of pets.
Today the village chief will talk to you about this big market that is easily ignored by everyone.
01
Users have a large enough consumer demand
1. The concept of marriage and childbirth
If there is a need for pet care, there must first be a need for users to raise pets.
At present, many people in China have started to keep pets. There are several important reasons.
First, the number of children from single-parent families and single children continues to increase. These children have not had brothers and sisters since childhood, so raising pets has become the choice of many people.
Secondly, there are more and more DINK people who marry later, have children later, or even stay unmarried and infertile, including more divorced people, and raising pets has become one of their choices.
2. Emotional needs
According to traditional rural areas, the aftermath of a cat or a dog is relatively simple because of the natural conditions.
However, with the development of urbanization and urbanization, users in many cities have a lot of inconveniences in the aftermath of pets.
The most important thing is that many people are willing to pay for the aftermath of their pet, which they have spent a lot of time, energy and money on.
02
The market is huge
The penetration rate is very low
1. The number of people raising pets is huge
Relevant data shows that my country currently has more than 125 million households with one person.
The number of people raising dogs and cats has also reached 68.44 million, not including those in rural areas and surrounding cities.
Especially young people born in the 1990s and 1995s have become the main group of people raising pets.
This group of people not only have a strong willingness to pay for pet-related services, but are also willing to pay higher fees.
2. The number of deaths every year is large
Just like people’s birth, old age, illness and death, pets will also face death.
In recent years, the data commonly used in online interviews and reports is that at least 10,000 pets die every day in our country.
Other industry practitioners also revealed that the number of pets dying in my country each year currently exceeds 10 million, but the current penetration rate of pet aftercare services is relatively low.
03
Profits are very considerable
1. Aftercare service
At present, most institutions charge relatively reasonable fees, generally between 600-2000 yuan, and there is about 30% profit margin. The price of
is also a little more expensive, and for institutions, the profits will be greater.
2, peripheral products
In addition to direct disposal, there are also some special products.
For example, bracelets, crystals, and jade related products made of pet hair are charged separately.
For specific pictures, videos and other information, or related institutional websites, you can just search the keywords on Baidu.
3, cloning technology
Recently, the village chief also discovered an alternative pet aftercare service, which provides pet cloning.
Although I don’t know much about the success rate of this technology, if it can be done, it can be considered a good solution.
The village chief saw a price list on the website of an organization. The price of cloned cells alone is 2,999 yuan, which is not too expensive.
For some rare breeds or pets that the owner particularly likes, this price is acceptable.
04
Other markets for pet services
In addition to the pet aftercare service market, there are many other pet-related businesses.
Relevant data shows that China’s pet market will reach 249 billion yuan in 2021, with growing at a year-on-year growth rate of 20.6%, while the U.S. pet market in 2021 will be approximately 797.2 billion yuan.
1, pet clothing
When it comes to pet clothing, I don’t know what the picture in everyone’s mind is like, and whether they still stick to the colorful clothing.
People become beautiful through clothes. For pets, there is actually a demand for clothes that are fashionable, good-looking and convenient.
2. Pet cleaning
If you have a dog at home, you have to take it out for a few walks every day, plus the pet's own defecation.
Pet cleaning needs are very important, not just bathing, but also related disinfection, spraying and other series of products.
There is a pet deodorant and antibacterial agent on Pinduoduo, which can quickly deodorize and has sales of 100,000+.
3, pet toys
Frisbee sports are very popular during this period, and some people jokingly call this sport familiar.
There is a strong consumption around pet accommodation houses, bells to wear, toys, etc.
balls, teething sticks , Frisbees , shuttlecocks, tumblers, cat sticks, etc., dozens of toys can be listed.
So if you have the conditions, I suggest you make a toy account focusing on pets. There is a good chance.
4. Food, clothing, housing, transportation, life, old age, sickness and death
I will share this case with you today. From a business perspective, the truth is very simple.
Today’s pets, especially cats and dogs, actually have the same consumer needs as people.
It involves their food, clothing, housing, transportation, birth, old age, illness and death, as well as marriage and childbirth. They are all needs. I hope you can think about them comprehensively.
In addition, everyone is doing Douyin , here is an opportunity.
If you can find the chain source of cat pets, you can create a single product account, which can also make you money!
Well, the village chief will share it here today. I look forward to your forwarding, comments and likes.
Without authorization, reprinting/moving/cleaning will be investigated!
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