① Misconception 1 Generally speaking, people believe that there are more people in China who raise dogs than cats. The dog is loyal and honest, and is a personal bodyguard who is a family guard. Cats are cold and have a sense of distance from people. Professional market insight:

① Misconception 1

Generally people believe that there are more people in China who raise dogs than cats. The dog is loyal and honest, and is a personal bodyguard who is a family guard. Cats are cold and have a sense of distance from people.

Professional market insight: In 2021, cats surpassed dogs for the first time in the proportion of pet-keeping types, becoming the "number one-severe pet-keeping creature" with a ratio of 59.5%. Raising a dog requires more time to "walk". Cats live at home most of their time, which is in line with the busy and busy pace of life of contemporary people. In addition, cats' expenses are lower on average than dogs, which are two major reasons why people are keen on cats.

② Misconception 2

Generally people believe that the advantage of domestic pet food lies in price, and the advantage of imported pet food lies in nutrition and safety

Professional market insight: The post-90s generation has become the main force in pet raising. Domestic pet food that lacks industry standards and industry standards will definitely not meet the needs of pet raising as "emotional companionship" in the new era. "Low price" is no longer the core demand of this generation of pet raising.

③ Misconceptions 3

Generally, people believe that the market segmentation of pet food, pet medical care, pet supplies, pet services (beauty, foster care, funeral, cloning) is based on the project that cats and dogs can "money" and "money prospects".

Professional market insight: Many practitioners rack their brains to develop cat and dog food or supplies that are "useless to cats and dogs, but are liked by people". The development of some categories is even at a growth rate of 500%, but most of the feedback from users of these products ends with "cats and dogs don't play, and they are not interested at all." The market is full of gimmick products with limited actual value for cats and dogs.

Summary:

In the pet market, the road is still far away. For industries, without basic research, the industry will be undermined.

For consumers, when it comes to pet raising, they are more cautious in choosing brands and have higher loyalty. If you want to win a long-term future, you can only rely on truly attentive products and services.