Image from Pixabay-Karin Laurila
On Double Eleven in 2020, the sales of pet food and supplies on Taobao and Tmall have both increased by more than 100% year-on-year. An even more shocking data is that pet smart products like automatic cat feeders and automatic litter boxes The sales volume increased by more than 1000% year-on-year.
On the JD platform, the sales of pet products surpassed last year's total in just 40 minutes.
These data seem to imply that China's pet market is ushering in an explosion. The impulsive Uncle Wei almost wanted to open a pet shop. However, on the day after Double Eleven, Uncle Wei found that the pet shop downstairs in his community had quietly closed.
What is fat? Could it be that Tmall is puffy? Can't this shop open?
has grown rapidly and has huge potential.
nowadays, the function of pets in Chinese families has been extended from traditional housekeeping or viewing to companionship and emotional sustenance. With the development of society, "empty nest elderly", "dink families", and "single dogs" "And so on, the group that needs to find family emotional support is gradually growing, and the demand for pets is also developing rapidly.
According to the CBNData "2019 Pet Consumption Ecological Big Data Report", the number of pet households in China is 99.78 million, a year-on-year increase of 43.9% in 5 years. According to data from iMedia Research, the scale of China's pet market reached 221.2 billion yuan in 2019 and is expected to reach 295.3 billion yuan in 2020, with a compound annual growth rate of 20%.
Image from Pixabay-Digital photo and design digiPd.com
Driven by demand, the pet market has been further explored. In addition to traditional breeding, food, and medical care, it also extends services such as beauty, training, photography, and even insurance and social networking. , Funeral and so on. In addition, there have also been a number of online platforms related to pets. In addition to the well-known Tmall and JD.com, there are also consultation platforms such as Mushroom Pet Doctor, as well as those currently preparing to be listed on the New York Stock Exchange. Boqi, a full-ecological pet platform, etc. Uncle
recently visited one of the biggest franchised pet store brands in China. According to the company's relevant personnel, this Beijing-based company has formed an enterprise ecology of "employee training + franchise + food production and marketing + software development". , And the goal is to achieve "two 10,000" in 2023, that is, to export 10,000 qualified pet practitioners nationwide, and have 10,000 stores nationwide. It is understood that at present, to register for a C-level pet beautician training course in this institution requires a registration fee of 7,600 yuan per person, and 9,800 yuan for the chief beautician, and a C-level foundation is required for the chief beautician. There is an endless stream of students in this class every month. Many of these students are for joining to open pet shops after completing their studies.
still needs to dig deep in the initial stage of
. In front of the huge market potential, many people are eager to try, including Uncle Wei himself. However, when Uncle Wei saw that the pet shop downstairs in the community was closed, he went to see what happened with questions.
still look at a set of data. According to relevant survey data from Tianfeng Securities, there were 184 million pets in the United States in 2016 and more than 13,000 pet shops. According to the White Paper on the Pet Industry in 2018, there were 91.49 million dogs and cats in cities and towns in China in 2018. It is half that of the United States, but the number of pet shops and pet hospitals in China exceeds 33,000, which is more than twice that of the United States. It is conceivable that compared with the United States, there are obviously more pet shops in my country than in the US.
Source: Foresight Industry Research Institute
. According to Frost&Sullivan's survey data, the proportion of household pets in China is about 22%, while the current figure in the United States is 68% (see the figure above), and the pet food penetration rate in my country is only low. To 15%, while the figure in the United States is more than 90%, the gap is huge. At present, there are only two pet concept stocks listed on the A-share market-China Pet Stock and Petty Stock. Their income accounts for a very high proportion of overseas income (see the figure below).
An important factor restricting the development of my country's pet market is the chaotic market environment. It is understood that currently my country only has food safety regulations on feed, And there is no specific pet food. Moreover, due to the simple formula of pet food, many brands do not have their own factories. They use OEMs to obtain market share through marketing methods, which inevitably lack quality control. It can be seen from
that the domestic pet market is still at a relatively early stage and requires the joint efforts of practitioners to continue to explore. For example, promoting pets into the lives of more people and families; changing traditional feeding habits to increase the penetration rate of pet food; regulating market order, achieving standardization in production, sales, and service links, and strengthening management and supervision.
Image source Pixbay-zhugher
Start a store and start a business Think twice
If you are like Uncle Tail and have the idea of opening a pet store, then you should probably consider the following questions:
1. Are you really willing to make a living by dealing with pets? If you are not prepared to endure hardship just because you are interested, please think twice;
2. Should you open a pet shop or do pet-related things? If the store is for beauty, medical treatment, foster care training, merchandise sales, or comprehensive living hall? Is there anything else to do except when opening a store? For example, e-commerce, themed tea drinks, photography, social networking, which market segment is more suitable for you?
3. Choose a place suitable for the project. If it’s a pet grooming shop, it’s better to choose an area in the city where the housing price is above the upper-middle level, or near a large single apartment. Of course, it must be determined according to the rent that you can afford;
4. So you have to see how many start funds. Calculate an account: learning professional skills costs + rent + decoration costs + equipment costs + product purchase costs + staff salaries + promotion costs, see how long your start-up capital can last without a source of customers, and then count How long will it take to return to the original account;
5. Find out your own positioning and core competitiveness. For example, photography naturally requires exquisite shooting and post-production, and it is best to have the style and characteristics that consumers love;
6. If there is no luck, what else can you rely on? (If you have enough luck, the above is all nonsense)
