Nestlé Purina Pet Food Co., Ltd. is launching pet food, which includes insect protein and vegetable protein from broad beans and millet. The insect protein used in the new product line of
comes from the black water fly larva, which has been used in animal feed in Europe. Nestlé said that millet and broad beans provide protein, energy and fiber to help digestion.
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pet food will be on sale in Switzerland from November. It includes two recipes suitable for cats and dogs: one based on chicken, pork liver and millet; the second uses insect protein, chicken and broad beans. Bernard Meunier, CEO of Nestlé Purina Pet Care Company EMENA, said in a company press release: “Every ingredient in our food has a purpose. With our new protein dry pet food that goes beyond nature, we provide A comprehensive nutritional substitute that can replace traditional cat and dog products, while protecting the earth’s precious resources through diversified protein sources. We are always looking for ways to purchase sustainably in the long term while still providing what pets need today and tomorrow. The company further stated: “In addition to using other protein sources, the launch of Beyond Nature’s protein will also make further contributions to the environment. Purina has agreed to establish a partnership with Reforest’Action to target For every product sold, plant a tree in Sumatra, Indonesia to help reforestation."
