found out that the newly bought luxury items in the circle of friends can no longer attract people's attention. The content that allows the diving crowd to zoom in on the picture and like it is just a soft and cute pet.
The soft and cute appearance of cats is easy to capture people's hearts, and nowadays, cat cafes, internet celebrities, and online humanized cat emoticons are everywhere. Cat smoking has become a collective boom nowadays.
The younger generation of consumers who chanted the slogans of "beating workers" and "final money" has shifted from functional experience to emotional experience. Nowadays, they pay more attention to the emotional comfort brought by products, so cute and cute pets become young The emotional breakthrough of a generation.
On October 2, Weibo quietly staged a grand scene of "learning to meow" from the media, and every surfer was wondering "what the hell are you meowing!". In the midst of meows and questions, Didi was also "infected" from the media and @了多品牌官博 began to sell off.
was quickly occupied by the topic that Didi was invaded by cats on Weibo, and quickly made a wave of momentum on social platforms.
followed, Didi leveraged the star effect. Together with Liu Haoran and Wang Yibo, they launched a set of healing style TVC on Weibo. The small fresh Japanese style and warm light make the whole video look extremely warm.
Wang Yibo, wearing a woolen sweater, turned into a refreshing boy, and the cat beside him suddenly turned into a huge version lying on his belly in the yard. Wang Yibo was lying on the cat's belly as if he was in a cloud. The picture was comfortable and healed.
When Liu Haoran scanned the code and rode, the orange cat was lying in the basket of the bicycle, squinting his eyes to be cute. Later, the orange cat turned into a huge version. Liu Haoran lay on the huge orange cat and walked over the city under the rainbow.
The combination of refreshing teenagers and soft cute cats, who can't love it? Didi’s Meow Festival event topic Didi was invaded by a cat, Didi Meow Festival, Wang Yibo’s meow is beyond words, and the cat who wants to be Liu Haoran can be said to have successfully gained a lot of attention.
In the era of mobile Internet, interesting and sticky content must be an important core for increasing user traffic. As cats become more and more popular, the "cute pet economy" was born. Faced with such a trend of cat-catching, many brands have begun to take action and have joined the cat echelon.
· KFC ·
When KFC launched new summer products this year, it also let the spokesperson Zhu Yilong partner with the orange cat, and Gao Meng came to heal the little heat of summer.
Orange Cat squinted his eyes comfortably, and his head was covered with the flavor of Hyuga-Natsu orange, which was so cute that it was so cute.
Hot summer, who doesn't want to play with the cute orange cat?
would like to interview Zhu Yilong, what it's like sitting on the back of a huge cat and running!
· Tmall Double 11 Global Carnival ·
This year's Double Eleven, everyone is making the last money. Tmall previously released a short film like this on Double Eleven. Four cats in different scenes faced the daily behavior of their owners. They really... couldn't stand it anymore, so they started talking.
looked at the entangled master, and said, "Eat, is there any difference between 120 kg and 123 kg!" Long-winded".
don't understand the girls' insistence on dressing and insisting on canned fish "tuna tastes good".
looked at the single owner disgusted and said earnestly, "Hurry up and come to a hostess, and accept him."
personified the cat and published "sorrowful and mean" comments. This Tmall video is full of creativity and fun.
· Thailand Cotto Studio Gaotao Sanitary Ware ·
is also impressive with this advertisement of Thai bathroom brand Cotto Studio. All weekKnowing that cats are extremely resistant to bathing. The cats in the advertisement tried their best to hide in order to avoid the bath. However,
could not escape the "bad luck" in the end.
But when they saw the new bathroom, everything changed...
not only fell in love with the new bathroom, but also became a permanent guest.
cat is personified, not only can talk, but also human-like emotions. And "disgusting with bathing" has indeed caught the pain points of cat owners, enough to resonate. Finally, the new bathroom built for cats expresses the biggest selling point very clearly.
The soft cute cats have the magic power to melt people's hearts. Do you know which cats ads do you know~
