In 2022
Although we are facing a complex international environment
, consumption will still become the ballast stone for the stable operation of the economy
As economic and social development returns to the right track
Confidence of consumers and operators is gradually recovering
What are the highlights of China's consumer market this year?
What are the highlights of my country's consumer market this year?
What kind of consumption vitality does the new consumption trend show?
Pets also use smart home appliances

They need to be accompanied and pampered. As the number of pet owners continues to expand, feeding methods are becoming more and more sophisticated. In the past, a rice bowl and a water basin supported all the equipment for raising a pet, but now smart home appliances for pets with scheduled feeding and automatic cleaning have become very popular. In 2022, the overall transaction volume of pet smart products will increase by 152% year-on-year. Among them, the turnover of smart cat litter boxes increased by 231% year-on-year, and the turnover of pet smart drying boxes , pet smart toys and other products also increased by more than 100% year-on-year.
Emerging sports are very popular.

Frisbee , land rush, paddle board, flag football . These niche sports rely on the spread of online social platforms and quickly enter the public eye, driving the rapid growth of outdoor sports consumption. As of now, there are about 100,000 outdoor equipment-related companies in my country, and the average monthly growth rate of newly registered companies in 2022 will exceed 30%. With light equipment, emphasis on experience, high social interaction, and low threshold, niche projects have created a new scene for national fitness.
Cooking tea by the stove has become a new favorite in winter.

Clay pots, iron kettles, fires, a pot of tea in the middle, chestnuts and rice cakes on the outside of the teapot. This new consumption trend of "making tea by the stove" continues to heat up in the cold winter. What’s also warming up is China’s tea culture. Not long ago, "Traditional Chinese tea-making techniques and related customs" were successfully applied for World Heritage, adding a "fire" to the Chinese tea market. Preliminary statistics show that China's tea market size will exceed 300 billion yuan in 2022. When the national trend begins to change the living habits of young people, cultural heritage can truly last forever.
Event peripheral products are in demand

Bingdundun is a well-deserved "top player" in 2022. During the Winter Olympics , the company's strength demonstrated that "it's hard to find anything". Not only the ice, but also the peripheral products such as plush toys and commemorative badges related to the Winter Olympics were often sold out as soon as they were put on the shelves. At the end of the year, World Cup mascot Raib also became popular around the world. Also popular is the "three-piece set for watching football at home" - projector, hot pot, and beer. Three days before the start of the game, the order volume of takeaway hot pot increased by 160% year-on-year.
City camping is far away without being tempted.

No matter how the trend changes, camping will still occupy everyone’s circle of friends in 2022. Nowadays, camping does not require trekking through mountains and rivers. You can find your own poetry and distance right at your doorstep. Urban camping is out of the circle, driving further growth in camping consumption. Preliminary statistics show that the camping market will exceed 35 billion yuan in 2022.
Everyone is watching online concerts

In 2022, many stars have moved their concerts online, allowing more fans to feast their ears. At the same time, the blessing of technology has also given online concerts a unique experience. From "thousand-person concerts" to "short video concerts", new technologies have made online audio-visual experiences more and more realistic and interactive. In the future, online concerts will still have space and value. It brings a low-threshold, low-cost display opportunity to many musicians, and also brings a high-quality and low-cost consumption choice to the public.
comprehensive Xinhuanet client CCTV Finance
source: Jinguan News