Introduction
Express ban effect has been transmitted to e-commerce, which has indeed put many e-commerce merchants in a dilemma. As for how to deal with it, it still needs to be carefully considered.
pet industry observation news, the time is entering December, which means that the last major promotion of the year "Double 12" is about to kick off. Major e-commerce platforms have also recently announced the time and gameplay guides for their respective Double 12 activities. But for pet brands and merchants, how to participate in this year's "Double 12" year-end promotion in the context of large-scale suspension of express logistics is a realistic problem before us.
Today, the editor said " express logistics has been shut down on a large scale? How pet merchants deal with this Double 12 promotion " is the theme, let’s discuss the logic behind it with you. The specific content is as follows:
01
The large-scale shutdown of express logistics
What impact will it have on this Double 12?
November 27, Weibo well-known digital blogger and e-commerce industry practitioner kang publicly claimed that the national express outlets are currently suspended by 65%, and the data comes from the suspension of publication sent by cooperative express companies to merchants. The news of
quickly ignited the Internet. At the same time, some e-commerce practitioners also posted backend data and chat records. Some people said that according to the suspension of publication given by the express company, more than 8,000 suspension of publication sites have been set up in the backend, which is almost the highest since the epidemic.
In response to this, the relevant person in charge of National Postal Bureau responded on the 29th that , since November 21, the average daily collection of postal express nationwide has been about 260 million pieces, and the delivery volume is about 270 million pieces, with an average daily service of more than 500 million people.
It also stated that under the current epidemic environment, some express delivery outlets and employees are indeed restricted in the operation of , and the upstream and downstream of in the industry chain are also affected to a certain extent, resulting in some consumers having difficulty receiving products in a timely manner in the short term after placing an order. However, the State Post Bureau has held relevant meetings on how to ensure the normal operation of the postal express industry during the epidemic prevention and control period in order to minimize the impact of the epidemic on the industry.
However, according to the postal express delivery volume data released by the Ministry of Transport, whether it is the road freight volume or the national express delivery volume, it has indeed shown a downward trend recently. The express delivery volume even fell to the freezing point of the average daily average of 223 million pieces, falling below the average two years ago.
The express delivery suspension effect is transmitted to e-commerce, which has also put many e-commerce merchants in a dilemma. Some merchants have a daily average transaction volume of 30%, and many orders can only be asked to refund the order due to the suspension of express delivery. This is also reflected in the Double Eleven order data. Some businesses said that due to the epidemic, the refund rate for Double Eleven this year is much higher than the level in previous years, and the refund rate for some regions is even approaching 70%.
It can be expected that this trend will inevitably have a serious impact on this Double Twelve Promotion. How to deal with this problem has become the first thing pet brands and merchants need to consider.
02
Express logistics shutdown
How do pet brands and merchants deal with it?
In the editor’s communication with some pet e-commerce sellers, some pet merchants said that they have lowered their psychological expectations and shipment forecasts for this Double Twelve promotion. Compared with previous years, the stock volume of Double 12 this year has dropped significantly in order to minimize corporate costs and possible losses.
Some pet brands and merchants also said that the current standards for distributing is not very clear. In order to increase the proportion of shipments as much as possible, they will try to cooperate with more express delivery companies. If this company cannot send, choose the next one that can be sent. Among them, compared with other express delivery companies, SF Express and JD have fewer restricted areas and sites, but the costs have also increased accordingly. As for how to make a decision, it still needs to be carefully considered based on the actual situation.
Some merchants also expressed that they believed that relevant express logistics clearance policies can be introduced in a timely manner to open up corresponding nodes.Therefore, while slightly lowering psychological expectations, the original stock volume and operational actions will be maintained.
How will you deal with this Double Twelve year when express logistics is suspended? Welcome to leave a message in the comment section below to discuss, and the pet industry observation will continue to pay attention.
