Introduction: Pet Industry previously mentioned that the dog and cat market contributes the transaction volume of in the main pet industry, but the small pet market is beneficial to promote the expansion of the industry. Especially in recent years, the relaxation of the overall market policy environment and the trend of capital market becoming increasingly favored by Xiaopeng business models has promoted the accelerated expansion of Xiaopeng market ecology and brought more vitality and confidence to the market and consumers.
Driven by this increasingly refined and diversified market environment, more and more pet brands are gradually highlighting their potential, and Rebes is one of them. To this end, pet industry operator interviewed Rebes Chen Yinuo and discussed the brand development path of the small pet industry with him.
The specific content is as follows:
15 deeply cultivated the sub-sector of Xiaopet in Xiaopet in
strives to build the first brand of Xiaopet industry omni-channel
Chen Yinuo introduced to pet operators that different from cats and dogs, Xiaopet is more suitable for the living environment and life rhythm of modern cities. The advantages of the small pet market are lower budgets, simpler and worry-free feeding methods, smaller area demand, smaller odor and lower noise, etc. However, the fun of raising pets is not less than that of cats and dogs, so the small pet market has maintained a stable upward trend in the past ten years. Third-party data pointed out that the overall growth rate of the rat market among pets is more than 40%, and the overall growth rate of the rabbit market is more than 20%. The overall market trend is advancing from simple feeding to fine feeding.
And for brands, the rapid growth of the small pet industry has not only brought huge user growth to the overall pet market, but also as a more open, inclusive and diverse industry, it will continue to have some new varieties, new pet raising concepts and new customer groups, which means that the small pet market has more opportunities and space. So no matter when, you can enter the pet market and share the dividends brought by the market.
This is also one of the main reasons why Rebes chose to enter the pet track. It said that Rebes' founding team has been deeply engaged in the Xiaochong segment for more than 15 years, witnessing the Xiaochong industry from scratch, from weak to development. Of course, there are still some shortcomings and areas that can be improved at the moment.
Adhering to the brand philosophy and original intention of "loyalty and accompanying for a lifetime", Rebes also hopes to bring superior living conditions and healthier food choices to those cute pets through their industry experience, supply chain advantages and years of in-depth understanding of customer needs by offline chains.
As of now, Rebes has mainly planned and laid out in categories such as snacks, staple foods, forage, nutritional products, and launched fifteen products on the market. The product matrix covers three sectors: professional staple foods, natural freeze-dried snacks, and dental care molar products.
Among them, Rebes' main products are professional staple food and dental care grinding products, targeting the solution to Xiaopeng's more natural and nutritious food needs and the grinding needs of the continuous growth of teeth. In the future, Rebes will have hundreds of products on the market, and the product categories will also expand from food to supplies, toys, etc., to fully protect the health of Xiaopeng from the inside out.
In addition, Rebes will also invest more funds and manpower in supply chains and R&D, and establish its own unique advantages offline chains, striving to become the number one brand in the omni-channel industry.
launches the "Shining Galaxy" plan
creates a one-stop solution for the pet industry
According to Chen Yinuo, in terms of channels, Rebes has established a strategic cooperation with large pet chain stores across the country . In the next step, Rebes will also realize brand omni-channel operation by opening an online self-operated flagship store and cooperating with leading e-commerce sellers. At the same time, Rebes is also actively developing Southeast Asian and European markets in order to achieve global sales operations of the brand.
For offline channels, Rebes' brand founder is also a dealer and knows very well that most of the current brand promotion models in the industry that only do activities but not training or empowerment. In order to solve the pain points of dealers, Rebes specially launched the "Shining Galaxy" plan, which directly provides many-to-one services and empowers dealers.
It is reported that the Shining Galaxy plan mainly divides three levels of distribution stores to provide resource support. Relying on decades of experience in subdivided industry operations by the founder team, the plan integrates the entire industry chain, solves the pain points of the live body, supplies, sales service training and other industries, and provides a one-stop solution for the Xiaopeng industry, making it easier and more efficient for dealers to enter the Xiaopeng market, and also brings more professional services to all partners. Among them:
Mercury store: two natural monthly purchases or the purchase amount is greater than 1,000;
Venus store: cooperates with all categories of Rebes products, with independent display and promotional positions;
Uranus store: has accumulated 3 natural monthly purchases exceeding 10,000 yuan per month or more than 20,000 yuan per month, and sign a contract with KA store.
Five quality control review systems
Create small pet professional healthy food
Talking about product quality control and R&D issues, Chen Yinuo said that the quality control system has always been the most important thing for the Rebece brand. First, Rebec has a very deep industry supply chain depth and is very rigorous in the selection of suppliers; secondly, Rebec has five strict quality control and audit systems, starting from the five major nodes of qualification review, factory review, sample inspection, production follow-up, and customer complaint handling, and strive to strictly and meticulously control product quality; at the same time, Rebec also introduced external third-party testing institutions to borrow external forces to check product quality throughout the process.
. In the product development end, Rebes has a formulator with 20 years of experience in the Xiaopet industry, striving to bring comprehensive nutritional and healthy care to Xiaopet through the freshest raw materials, the most scientific processing methods, and the safest packaging methods. Before the product is officially launched, Rebes will also undergo 3-7 revisions and large-scale blind tests on each product to ultimately create a more natural and healthier small pet professional food.
In the future, Rebes will always insist on developing healthier pet foods that can keep small animals healthy and long-lived, thus building a brand moat.
