After two years and four postponed, the 24th Asian Pet Exhibition finally opened today.
So, I haven’t seen each other for two years, how is this Asian Pet Exhibition compared to previous ones? Today, the editor will take you to see what changes have been made in the restart of the 24th Asian Pet Exhibition.
1
Where is the "change" of the Asian Pet Exhibition?
When it comes to change, we have to mention the change in the city. , which has been rooted in Shanghai for more than 20 years, changed its host city for the first time this year and moved to Shenzhen to be held.
The editor believes that although most of the reasons are the general environmental factors brought about by the epidemic, perhaps part of the reason is that the organizers are actively seeking change.
In terms of per capita income, Shanghai's population is about 24 million, GDP4.21 trillion; Shenzhen's population is about 17 million, and GDP is 3.07 trillion. per capita GDP is about 180,000, and the per capita income is also more than 10,000 per month.
But from the perspective of geopolitical and economic role, Shanghai is the economic center of the Yangtze River Delta. Although Shenzhen is also the center of the Pearl River Delta, the Pearl River Delta still has Guangzhou’s dispersed resources. Therefore, in terms of overall resources and thickness, Shanghai surpasses Shenzhen.
However, compared with Shanghai, a century-old international city, Shenzhen is a little more updated. The new represents a more open and inclusive urban attribute, and also represents more possibilities and opportunities. Especially for the pet industry, as young users gradually become the main consumer group, the proportion of this group of people is also increasing year by year. Shenzhen, which is newer and younger, has an average age that is more in line with this attribute.
Perhaps this is also a factor in the organizers of the Asian Pet Exhibition choosing Shenzhen under the epidemic.
The second change is the change in the holding time. The Asian Pet Exhibition held by in August actually plays a role in preparing stocks for the peak sales season in the second half of the year. Especially for e-commerce sellers, the Asian Pet Show was held before Double Eleven. E-commerce sellers could meet with major customers at the exhibition to dig deep into this year's product trends and prepare for the Double Eleven promotion.
However, due to the impact of the epidemic, the time of this Asian Pet Exhibition coincides with Double Eleven. In exchange with the editor, many exhibitors said that the Asian Pet Exhibition used to prepare stocks for Double Eleven and peak seasons and match trade clues, while this Asian Pet Exhibition is more responsible for meeting and gatherings with customers and peers. The third change is
, which is the change in epidemic prevention policy . After the emergency postponement due to the epidemic, the Asian Pet Exhibition, which resumed exhibition today, has obviously spent more effort on epidemic prevention, and this has more or less affected the exhibition. For example, some viewers said that they failed to fill out the "epidemic prevention whitelist" in time, which caused them to be unable to enter the exhibition hall, and unfortunately missed the exhibition. The fourth change of
should be the organizer of the Asia Pet Exhibition to actively change . For example, this year's Asian Pet Exhibition also added nightclubs, and nightclubs are becoming another direction of the mainstream pet consumption exhibition from innovation.
At the same time, the organizers of Asia Pet Exhibition actively invite new brands and new platforms, which is also another level of change. According to the editor's statistics, about 500 participating companies in the Asian Pet Exhibition are the first time that they have participated in the Asian Pet Exhibition . Among them are insurance giants such as Ping An Insurance , Dadi Insurance, etc., emerging pet funeral companies such as Good Man, and exhibitors with meta-universe attributes.
In addition, the organizers of Asia Pet Exhibition have also innovated the form of events to seek changes. For example, creating a refined pet-raising living space, a carnival stage for the Asian Pet Festival, etc. are all changes that they are actively seeking.
2
What is the unchanging Asian pet exhibition?
talks about it and remains unchanged. The editor believes that the core positioning of the Asian Pet Exhibition has not changed to . It is still based on "bigger and more complete" as its key direction and the basic pursuit of providing more comprehensive services to the audience.
It is reported that this year's Asia Pet Exhibition covers an area of 225,000 square meters, with more than 1,850 companies and more than 10,000 brands participating in the exhibition. The exhibition scale and exhibitor brands can be said to be the largest and most complete in the industry. During the exhibition, the editor's mind was filled with two words: "big" and "volume" .
" big " means that the booth area obtained by each exhibitor is relatively large on average, while " volume " means that each exhibitor spends more time on booth design.
Editor believes that part of the factors may be that they have not seen each other for two years. Everyone needs a stage to show their good life, thereby indirectly enhancing brand power and user confidence; the other part of the factors may be that the main exhibition of the Asia Pet Exhibition this year also has added nightclubs, and exhibitors need deeper and more innovative designs to attract users' attention. What is also unchanged is the mapping of the trend trends in the industry . Although multiple factors have affected the exhibition effect, this exhibition still allows the editor to see obvious changes in the industry.
For example, in terms of product , baking grain products have grown significantly, becoming the direction of many new brands. At the same time, various unique new products such as cat bird's nests and smart flush cat toilets are emerging one after another, which also allows the editor to see possible growth points in the future.
In addition, the cross-border layout of some giants may be able to achieve more segmented category trends. In addition to the previously mentioned insurance giants such as Ping An Insurance and Dadi Insurance, which participated in the Asian Pet Exhibition, hippocampus and major animated insurance companies also participated in the Asian Pet Exhibition for the first time.
written at the end
The editor also saw the warmth and persistence of the pet industry in his communication with some Asian pet exhibitors.
Some exhibitors who participated in the Asia Pet Exhibition for the first time said that due to the impact of the previous epidemic and the slight haste of resumption, they have already expected the effect of this exhibition. However, many exhibitors also said that their team will still insist on paying attention to every visiting customer and do their best to provide services. Because only by perseverance can you have a chance of return, I believe that the pet industry will overcome difficulties and grow against the trend in the face of difficulties.
