Red Star News Network (reporters Dan Tangwen and Song Yating) reported on July 15 that in the hot summer, going to the eastern suburbs of Memory to watch exhibitions with the air conditioner blowing on has become a favorite place for Chengdu citizens. Since its launch on July 8,

Red Star News Network (reporters Dan Tang Wen and Song Yating) reported on July 15 In the hot summer, going to the eastern suburbs of Memory to watch exhibitions with the air conditioner blowing on has become a favorite place for Chengdu citizens. Since its launch on July 8, the "Black and White" Panda Art Creative Exhibition has attracted an endless stream of visitors. More than 600 panda works made everyone linger.

" Dubai Little Prince" panda, panda eating hot pot, football player panda... At the exhibition site, a group of naive and cute dolls-Mossi "Moxi" pandas made everyone put it down and became the "Panda" "Take home hot picks.

“In this exhibition, we brought two large fiberglass sculptures, three oversized floor-standing plush dolls for display, and also brought dozens of varieties of products for sale. Some of the plush products have even been sold out. It's out of print." Liu Ling, general manager of Chengdu Qinyuexing Cultural Creative Co., Ltd., told reporters that this exhibition has gathered more than 600 exhibits, many of which are works by famous masters, as well as works by emerging artists. This is a panda lover. of "heaven". "Even in the recent hot weather, everyone's enthusiasm for visiting the exhibition has not diminished. It not only injects a 'shot in the arm' for us practitioners, but also sees the vigorous vitality of Chengdu's cultural and creative industries."

"This time's black "With the white 'Panda Art Creative Exhibition,' we, the 'Ka Se' floating in the middle, can be said to be the most special presence in this panda art exhibition." Liu Ling said that as an "exhibition professional", Mossi has always been in the exhibition. Think about how to empower the cultural tourism development of the entire city. Mossi, known as the best storyteller, has followed the product IP route and embarked on a unique path of growth. It has scalability in both image and content, and has become a flashpoint in the digital cultural and creative field in Chengdu. Show your "business card".

reporter learned that one week before the opening of the exhibition, Mossi also officially signed a strategic cooperation agreement with the Commercial Industry Committee of the China Council for the Promotion of International Trade, serving as the brand ambassador of China Gifts, with the goal of "promoting China's gift industry." Plan" are the main contents of cooperation to jointly promote the "China Gifts" brand promotion.

At this year's World Horticultural Exposition in Almere, the Netherlands, Mossi served as the image ambassador of the "Chinese Bamboo Garden" to help spread and promote Chinese traditional culture, Chengdu local characteristic culture and panda culture.

Liu Ling believes that among the many cultural carriers, Panda IP is the representative of Sichuan's "local culture" and has strong derivatives and regeneration. At the same time, Panda IP is well-known at home and abroad as the most representative and influential cultural symbol of contemporary China, and has the potential to be contemporary and cross-regional. At the same time, Liu Ling also suggested that there are many "heterogeneous and isomorphic" cultural and creative products related to Panda IP on the market. How to make differentiated products that have both cultural heritage and market value? This is the direction that Chengdu and even Sichuan’s cultural and creative industries should consider. "Panda cultural symbols are spread through panda media. Based on the perception and attraction of pandas' own biological characteristics to people, the communication advantages of panda media can be used to promote relevant cultural connotations."

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