Introduction Guided by the Joint Association of China Pet Industry Association, hosted by Shanghai Tabus Exhibition Company and co-sponsored by Pet Industry Strategy, the 2nd TOPS Pet Expo will be held at the Hangzhou International Expo Center from July 22 to 24, 2022 Officially

Introduction

Guided by China Pet Industry Association Joint Association, hosted by Shanghai Tabus Exhibition Company and strategically co-sponsored by pet industry expert , the second TOPS Expo pet exhibition will be held from July 22 to 24, 2022 was officially held at Hangzhou International Expo Center .

In order to facilitate professional visitors to grasp market trends faster and visit the exhibition more efficiently, pet industry observation & pet industry expert planned a special column " preview it expo ".

Pet smart devices can not only help take care of pets’ diet and daily life, but also satisfy young people’s pursuit of a relaxed and convenient pet-raising model. In addition to the currently popular smart cat toilets, feeders, and water dispensers, there are also many new smart devices Supplies are starting to come into their own. In this issue, the editor will start with pet smart products, talk about the boundaries of pet smart products, and bring you the column " Preview It Expo ". The specific content is as follows:

1

More players

The market for pet smart products is still hot

At present, the pet smart products market is in a stage of high growth. In the past 618, the transaction volume of pet smart products on JD.com platform increased by 141% year-on-year; during last year’s Double 11, the transaction volume of pet smart products in the first ten minutes of JD.com Pets’s good start A year-on-year growth of 1,000%; the Tmall platform's pet smart supplies category grew over 900% year-on-year during the Double Eleven full cycle.

Currently, most of the smart pet products are smart cat toilets, smart drinking fountains, , and smart feeders. Pet brands in this category include Xiaopei, CATLINK, Homan, Youpai, Youha, Xiaoyi, Birds singing and flowers fragrant etc. In addition, technology, Internet and home appliance giants such as Midea, Xiaomi , Gree and other technology, Internet and home appliance giants have also entered the pet smart products track. Pet smart products are also evolving from meeting basic needs to pursuing a higher user experience.

2

The product line is gradually enriched

The boundaries of smart products are constantly expanding

Pet smart products that are more intelligent, have stronger interconnection properties with other smart products, and can provide customized solutions according to pet characteristics are increasingly recognized by consumers, making the brand In addition to cat toilets, water dispensers, and feeders, we have begun to focus on categories such as smart cat bags, drying boxes , smart pet snack machines, and smart toys.

Intelligent cat bag

Cats are very sensitive creatures to new environments. Going out may cause them to have stress reactions . According to this demand, the category of cat bags was born, but early cat bags It’s just an ordinary school bag with a vent. With the continuous iterative updates of products, pet smart product brands have announced the launch of smart cat bags. Xiaopei launched a smart fresh air cat bag, Aiwo launched a smart ventilated ice mist cat bag, etc. .

In addition to the fresh air system , this type of cat bag is also equipped with multiple vents to ensure ventilation. The lighting system in the cat bag allows pet owners to better observe the cat's behavior. In addition, the Aiwo Intelligent Ventilation Ice Mist Cat Bag also pretends to be a cold mist cooling system to avoid the problem of heat stroke in cats caused by high temperatures while traveling with cats in summer.

Smart drying box

The problem of drying pets after bathing them has always been the most worrying thing for pet owners. The traditional hair dryer is not only inefficient, but its loud noise can also easily frighten pets. For this reason, many brands have launched drying boxes, and early drying was composed of a wooden box and a water blower, and the noise problem has not been solved.

During the outbreak of pet smart products, many brands have launched smart pet drying boxes, including SIGR, BONBON, Hohmann and other brands have also launched smart pet drying boxes.

The reason why it is called smart is because this type of pet drying box has added temperature monitoring and overheating power-off devices to prevent the temperature in the cabin from exceeding the set temperature and causing discomfort to the pet. At the same time, the built-in ultraviolet and ozone devices in the cabin can quickly decompose odors in the box and reduce the breeding of bacteria and mites; during the drying process, the box will automatically release negative ions to soften pet hair and reduce pet hair breakage. , it can also neutralize static electricity, repair pet hair scales, and form a moisture protective layer on the fur.

Pet smart snack machine

Different from pet smart feeders, the emergence of pet smart snack machines makes it possible for pets to interact remotely. The pawbby pet snack machine launched by Xiaomi uses ejection feeding. At the same time, the camera attached to the snack machine and the two-way voice call design further increase the interactivity between humans and pets.

Intelligent Pet Toys

The previous dog chewing balls, cat teasing sticks, and puppet toys can no longer fully meet the demand, and pet toy products have also started an intelligent innovation. Pet toy products include companion robots, automatic cat balls, smart bones, etc.

enabot pet companion robot, Donis pet companion robot attracts the attention of pets through irregular or remotely operated movements. At the same time, the built-in camera of the product can also help pet owners understand the status of their pets at any time. In addition, the enabot pet robot product is designed in the shape of a tumbler, so pets can be patted at will; the Donis pet companion robot has the functions of automatically feeding snacks and laser interaction.

pidan and Huayuan smart cat toys use the irregular movement of the sphere and the installation of a laser device in the sphere to drive the cat's movements. At the same time, the sphere can also be equipped with cat funny sticks to enhance the fun of the toy and ensure The product feels fresh to cats.

smart pet toys are made into bone shapes to attract dogs' attention. For example, Wickedbone's original smart pet bone toy uses its original emotional feedback system, which can adjust its movements through the pet's facial expressions.

3

Positioning products add new functions

The difficulty of finding lost pets is also a problem that troubles pet owners. In response to this demand, many brands have begun to develop pet positioning products. For example, the pet anti-lost locator developed by and is small and wearable on the pet's neck. In addition to the basic positioning effect, it can also detect the pet's movement and provide feedback on pet feeding suggestions based on the movement.

The pet GPS locator developed by Tuqiang also adds a voice function. Pet owners can send voice calls to their pets remotely. When a pet is lost, passersby can scan the QR code of the locator to contact the pet owner, increasing the chance of finding the pet. .

With the deepening of people's affection for pets, pets have been regarded as members of the family by most pet owners. The emergence of positioning products can effectively reduce the probability of pets getting lost.

At the TOPS Expo held on July 22 this year, there will be more brands bringing more new pet smart products. Interested friends can come to visit and learn more.

The booth numbers of some exhibitors are as follows:

pidan (Booth number: 1D-F1118)

SIGR (Booth number: 1D-S37)

BONBON (Booth number: 1D-S05)

Xiaopei (Booth number: 1D-F1318)

Xiaoyi (Booth number: 1D-S10)

Youha (Booth number: 1D-E1405)

Xiaomi Youpin (Booth number: 1D-E1401)

CATLINK (Booth number: 1B-K1610)

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Free TOPS 100 yuan ticket for the Expo