For modern pet medicine, in addition to meeting the needs for rapid diagnosis and timely medical treatment, how to prevent pets from suffering from physical and mental diseases has become extremely critical. Nutritional supplements, prevention and deworming, vaccinations, and ora

For modern pet medicine, in addition to meeting the needs for rapid diagnosis and timely medical treatment, how to prevent pets from suffering from physical and mental diseases has become extremely critical. Nutritional supplements, prevention and deworming, vaccinations, and oral care are all categories of pet light medical care.

Today, from these perspectives, the editor will take a look at which pet brands have targeted the trend of light medical care for pets in recent years. The details are as follows:

Prevention and deworming has become a mainstream trend

Among pet health issues, deworming is an unavoidable issue. An open topic, deworming products have become a must-have in pet-raising families because they can protect the common health of humans and pets. In this year's good start report released by 618 Jingdong , the transaction volume of pet internal and external anthelmintic drugs increased by 126% year-on-year, and the anthelmintic products even appeared on the pet best-selling single product list and pet trending single product list. Brands in the field of insect repellent include Fulian, Da Chong Ai, Hisun Animal Health, Ai Walker, , Boehringer Ingelheim , etc.

Broad-spectrum deworming has always been one of the main selling points of deworming products. In the past, deworming products were only effective against a certain two types of parasites. However, with the innovation of deworming ingredients and company R&D innovation, deworming products have begun to appear. The characteristic of broad-spectrum insect repellent, which repels both internal and external insects, has become the basic function of insect repellent products.

Although there are internal and external antiparasitics, anthelmintic drugs are also divided into single prescription drugs and compound drugs. The single-prescription medicine has a single ingredient. Although the effect is not as obvious as the compound medicine, its safety is higher than that of the compound medicine and the price is lower than the compound medicine. The compound medicine has many ingredients and has a better killing effect on parasites. .

Internal and external use are also another feature of anthelmintic drugs. Oral anthelmintic drugs need to be digested and absorbed by the pet's gastrointestinal tract to have an anthelmintic effect, while external anthelmintic drugs need to penetrate the skin into the pet's sebum to be effective.

Disease screening, vaccine prevention and treatment

Online diagnosis and treatment are also gradually mature

In the field of prevention, the Magic Blue Cat Hematuria Early Detection Cat Litter Granules launched by Royal and the Occult Blood Test Tofu Cat Litter launched by pidan are all helping pet owners understand as soon as possible Cat , blood in urine and other urinary tract problems. In order to prevent cats’ stress problems from endangering their lives and health, Xiaoke has launched products such as Felusu and Hisun’s Shuxinbao to relieve cats’ stress.

Pet vaccines, as an urgently needed product that can effectively prevent viruses, are also the core area of ​​major animal health companies. For example, Miao Sanduo launched by Zoetis ; Intervet launched by Merck ; rabies vaccine launched by Pleco, Rip Bio and others. In addition, AiPet Biotech, Kanghua Animal Health, etc. have also entered the field of pet vaccines. The pet vaccine products launched have been approved by the Ministry of Agriculture to enter the clinical trial stage.

Regarding pet health issues, online medical service methods such as Internet pet hospitals have also been recognized by the younger generation of pet owners. For example, JD Health Pet Internet Hospital launched by JD.com, We Pet Doctor launched by Royal, Awen Pet launched by Xin Ruipeng, PHIS system launched by Ruipai Pet , and exclusive digital store mini program Pet Industry launched by Hisun Animal Health Bang can provide online rapid diagnosis and a variety of product services, empowering stores/hospitals and pet owners in both directions.

The demand for oral care and nutritional supplements is growing

Regarding the problem that pets do not clean their mouths like humans, many brands have also launched pet tooth cleaning water, tooth cleaning powder, tooth cleaning bone, tooth cleaning toys and oral cleaning prescriptions grain.

Previously, most brands focused on oral care products for dogs and launched a series of products, such as: the dental energy series launched by Petty; the teething stick for dogs launched by Yihe; the pet rinse launched by Crazy Puppy Saliva; Duogeman launches teething biscuits for dogs ; Guiwei launches teething leakage toys for dogs, etc.

However, as the number of cat owners gradually increases, the issue of cat oral care has also attracted much attention from pet owners. In response to this pain point, Xiaoke has launched the Xiaobai Teeth series of freeze-dried dental cleaning sticks, dental cleaning water and dental cleaning powder for cats. Several popular products; McFoody launched freeze-dried cat teeth cleaning tablets; Stubborn Tail has repeatedly launched products such as cat teeth cleaning water.

In terms of nutritional supplements, staple foods and snacks are gradually moving towards functionalization, and more and more products are beginning to add multiple ingredients to meet the multiple needs of pets. Among them:

Red Dog’s BC30 probiotics & freeze-dried raw bone meat cat food, Douchi ’s energy 4000 high live bacteria dog food, A Fei and Buddy’s meat and egg staple food cans and other pet staple products;

pidan launched pet snack products such as the cat snack soup cup, the HAPPY 100 dog snack jar launched by Naughty;

Red Dog, Weishi , Mader's , Gudeng , Remy High , Gaif, MAG and other brands have launched shark chondroitin , lecithin granules , goat milk powder , lactoferrin and other special nutritional supplements.

The potential of pet weight loss products highlights

Pets carefully raised by their owners also have the problem of being overweight. "Obesity" has been officially classified as a disease by the World Small Animal Veterinary Association (WSAVA) . To solve the problem of pet obesity, brands choose to start from two aspects. One is to start with eating to solve the problem of pet overnutrition; the other is to start from playing to reduce fat accumulation.

In terms of food, Petty has launched Haoshijia 98K low-fat full-price staple food can; Ocean Star has launched low-fat body control full-price full-term dog food; Royal has launched low-fat and easy-to-digest full-price pet food; Pei launched Xiaoxian Bean freshly cooked low-fat full-stage cat food; Hills launched low-calorie and low-fat full-price cat food for adult cats; Now launched nutritious low-fat cat food; Mr. Heimi launched H203 low-fat and hypoallergenic. Full-price fresh dog food; originally launched low-fat floss cat food; Greenpeve launched 0 animal source low-fat formula pet food; daily launched special dog food for body posture management and weight loss.

A Fei and Buddy launched low-calorie and reduced-fat dog pet snacks; Bernardine launched low-fat and high-protein jerky-filled crispy pet snacks; Wanwei launched natural low-fat chicken breast/duck breast freeze-dried snacks; Yihe has launched low-fat pure meat chicken breast jerky; Hell's Kitchen has launched low-fat, high-protein low-temperature baked snacks with fresh chicken breast; Dogman has launched two series of low-fat chicken wet food packs for young dogs and senior dogs, etc. There are also brands such as Anbei, which has launched special weight-loss nutrition tablets for pets, which are used to reduce fat and allow pets to lose weight

. In terms of exercise, Enabot has launched an intelligent companion robot for pets; Two Lucky Cats has launched an intelligent funny cat fitness toy Magic Ball; Jiu launched a dog sniffing mat; Huayuan launched a pet slow food bowl; Hippie Dog launched an interactive Frisbee for pets; Honeypot Cat launched a third-generation silent cat treadmill; Ye Xiaoshou launched the Q1 pet treadmill. etc.

With the growing demand for pets to lose weight, weight loss may become another way for pet brands to create differentiated core competitiveness. For offline pet stores, pet weight loss products will also attract and convert some targeted customers and cultivate a private user base.

is written at the end: The light medical products represented by pet preventive medicine present a market pattern in which a hundred flowers bloom. It is expected that in the future, pet products will be dominated by light medical products and supplemented by medical care.At the same time, pet light medical products can further help stores strengthen customer relationships and build customer trust while increasing revenue.

When faced with users who have minor pet problems and are troubled by the opaque pain points of pet hospital consumption, brands can further increase customer stickiness by providing rapid diagnostic products, vaccine and deworming products, oral and skin care products and other light medical products with clearly marked prices. , can also play a role in attracting new people.

At the TOPS Expo held on July 22 this year, more brands will bring the latest pet weight loss, deworming products and pet disease prevention products. Interested friends can come to the site to visit and learn more.

The booth numbers of some exhibitors are as follows:

Exhibition Hall A Area

NOW/go (Booth number: 1A-M1301)

Exhibition Hall B Area

Bernardine Pure (Booth No.: 1B-K1101)

Micro Pet Doctor (Royal) (Booth No.: 1B-J1710)

Zoetis (Booth No.: 1B-J1601)

Hisun (Booth No.: 1B-J1701)

Weishi (Booth No.: 1B-J1101)

中 PET (Booth number: 1B-J1301)

Gudeng ( booth number: 1B-J1801)

Exhibition Hall C Area

Petty (Booth number: 1C-H1001)

Dogeman (Booth number: 1C-H1401)

Ocean Star (Booth number: 1C-G1101)

Huayuan (Booth number: 1C-H1701)

Small shell (Booth number: 1C-S98)

Mai Fudi (Booth number: 1C-H1 501)

again ( Booth number: 1C-H1801)

Medei's (Exhibition number: 1C-G1601)

Exhibition Hall D area

A Fei and Buddy (Booth number: 1D-F1018)

Xiaopei (Booth number: 1D- F1318)

Mr. Black Rice (Booth No.: 1D-S46)

Maruwei (Booth No.: 1D-F1401)

Douchi (Booth No.: 1D-F1618)

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