With the continuous improvement of national living standards, the role of pets in family life is becoming more and more important. In many families, pets have become an indispensable member and play an important role in life companionship and emotional comfort. With the continuous growth of the pet economy, pet medical health, as an urgent problem in the industry, has become the focus of many pet owners.
On October 8th, at the "JD Pet's Peace of Mind Raising Pets' Strategic Upgrade Conference and JD Healthy Pet Hospital Launch Ceremony", Zhang Jun, deputy director of the Investment Promotion Office of Fengxian District, Shanghai, said that with the development of digital technology , A full-scenario, one-stop, online and offline integrated pet health service is imperative. As the first batch of Internet pet hospitals in the industry, the launch of JD.com Health Pet Hospital is an important upgrade of JD.com's strategy of "raising pets with peace of mind". Its construction and layout will bring beneficial help and exploration to the promotion of industry development and standardized construction.
Provides one-stop health pet care services to bring full-scene "safe pet care" protection
The launch of Jingdong Health Pet Hospital will focus on promoting the integration of online and offline pet medical service models to reduce pets The cost of medical treatment guarantees the healthy life of pets. Jin Enlin, vice president of JD Group and CEO of JD Health, said that JD Health has been actively exploring and improving the level of Internet medical services and providing convenient, high-quality, and affordable medical and health services. Pet health is related to the health of the whole family. While providing users with more high-quality and professional medical and health services, JD Health also provides the same high-quality and professional medical and health services for pets, a brand-new family member gradually recognized by the public. , It is a matter of course, the time comes naturally.
According to reports, there are currently more than 3000 registered veterinarians in Jingdong Health Pet Hospital, providing 7X24 online health consultation services in seven departments including dogs, cats, and general medicine. On the basis of graphic consultations, it is the first to launch videos Consultation service. At JD Health Pet Hospital, pet owners can not only use services such as consultation, health guidance, and prescription and purchase of medicines, but also through pet doctors for pet diagnosis and advice, interpretation of physical examination reports, decision-making assistance, and access to healthy pets Knowledge etc.In the future, JD Health Pet Hospital will also focus its efforts on alien pet departments that lack offline service capabilities, and deploy pet behavior training, nutrition, and traditional Chinese veterinary medicine.
The importance of pets has become increasingly prominent, and pet consumption has continued to grow. However, the pet industry has long-standing problems such as non-standard pet food quality standards, incomplete pet raising services, and difficulty in ensuring service quality. In order to better serve the pet owners and their pets, and in response to consumer pain points and industry abuses, Jingdong Pets officially implemented the strategy of “raising pets with peace of mind” this year. The starting point is caring services such as “play and retire” to show consumers the sincerity of “going to JD with peace of mind”. Through the establishment of a pet shopping and service platform covering the four major needs of "Eat at ease", "Use at ease", "Inquiries at ease", and "Service at ease", a comprehensive, all-channel, all-scenario, and one-stop pet owner Quality service.
The launch of JD Health Pet Hospital will extend its service scenarios, which is an important upgrade to JD Pet’s strategy of “raising pets with peace of mind”. Han Rui, vice president of JD.com and head of JD’s retail V business group, said that JD’s pet strategy of “raising pets with peace of mind” aims to win the trust of users with a one-stop, full-scenario, full-life cycle, peace of mind pet raising service, and provide users with online and offline services. Integrated pet medical and health services will also bring more convenient and high-quality service experience to pet owners. Through continuous iteration and upgrading of the strategy of “raising pets with peace of mind”, JD Pets hopes to build the most trusted one-stop pet life-cycle shopping service platform and create a harmonious and beautiful life for pets. Under the layout of "raising pets with peace of mind", JD Pets has achieved "Taste with Peace" and "Hours", and the newly released "Jingdong Healthy Pet Hospital", "Main Food Promotion Quality Certification" and "Pet Medical Card" The service continues to increase the number of "raising pets with peace of mind", and the "consultant service" is also being constantly improved, bringing pet owners a more extreme service experience.
standardizes the development of standard service industry and cooperates with partners to promote the digital upgrade of the industry
The pet hospital will bring more high-quality, efficient and reliable online and offline integrated services for pets at the same time,Link ecological partners, create a mutually beneficial and symbiotic market pattern, promote the development of pet disease prevention, disease diagnosis and health management standards, and achieve a one-stop peace of mind to raise pets covering all scenarios and the entire life cycle.
China Veterinary Medicine Association Chairman Cai Xuepeng said that as an important attempt to innovate in the industry, the launch of JD Health Pet Hospital will help to improve the current situation of difficult and expensive medical treatments for pets. I look forward to this move to promote the standardization of the pet medical and health industry. Transparency and standardization, the China Veterinary Drug Association will also work with JD Health Pet Hospital to develop cooperation in more fields and jointly promote the development of the industry.
According to the plan, in the future, Jingdong Health Pet Hospital and Jingdong Pet will join hands with Shanghai Fengxian District Government, industry associations, PICC Nanjing, Jingdong Allianz and other parties, and with the support of upstream and downstream organizations in the industry to create The closed-loop "medicine + medicine + insurance" of pet health provides professional, compliant and convenient pet Internet medical and health services for the majority of pet families.
JD Pet’s strategic upgrade of “raising pets with peace of mind” and the launch of JD Health Pet Hospital have opened up new pet service scenarios. While helping users enjoy a trustworthy one-stop full-scenario and full-life-cycle peace-of-mind pet raising service, It is also an important exploration for the innovative development of Internet medical and health services in the pet industry, which has promoted the high-quality growth of the industry. In the future, JD Pet and JD Health Pet Hospital will also work with more partners to allow more pet owners to have a high-quality experience of "raising pets with peace of mind".
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