This is a sales story. I hope everyone can find value in it.
Only by doing good sales can we do a good job in micro-business
An old lady went to the vegetable market to buy apples. When she saw apples for sale in both stores, she walked up to one of the vendors and asked:
"How are the apples?"
The vendor replied: "Look at this apple, not only is it big, but it is also very durable. "Sweet!"
The old lady shook her head and asked :
"How are your apples?"
The second vendor replied: "I have two kinds of apples here. What kind of apples do you want?"
"I want to buy a bit more sour."
"The apples I have here are so big and sour that they will make people drool after just one bite. How many pounds do you want?"
"One pound please."
TIP1: Sales is a process of asking questions. Psychological verification shows that when others ask questions, most people will choose Q&A questions first. After answering the questions, they will forget the original question, which means they have lost the right to speak. And when you ask questions to your customers, you also have the initiative in terms of game theory.
After buying the apples, the old lady continued shopping in the market, as if she wanted to buy something more.
At this time, she saw that there were apples on another vendor's stall. They were big and round, and the display was very neat and eye-catching. She asked the vendor:
"How are your apples?"
The vendor said, "Of course my apples are good. What kind of apples do you want to buy?"
The old lady said: "I want some sour ones. My daughter-in-law is pregnant." "She's pregnant."
The merchant said, "Old lady, you are so considerate to your daughter-in-law. You will definitely have a fat grandson in the future. A month ago, there were two families here who came to buy apples. Guess what? How much do you want?"
"I'll give you two more pounds." The old lady was so happy that she bought two more pounds of apples.
TIP2: At this time, although the old lady had already bought the apples she wanted, the vendor’s conversation directly moved the old lady. He first asked the old lady questions. During the sales process, asking questions was also a process of obtaining information, and then he would find the right opportunity to start selling. When we know that the old lady needs something "sour" and explains the reason "for her daughter-in-law to eat", she discovers the customer's "weakness" and sells him with "love". Why should the salesperson be approachable? If you can make your customers happy naturally, will you still worry about them not buying your products?
While weighing apples, the vendor introduced other fruits to the old lady: “Oranges are very sour and contain many vitamins. Especially nutritious, especially for pregnant women. You want to buy some oranges for your daughter-in-law. She will be very happy, right? Okay, then I will give you two pounds of oranges. "
" You are so kind, and your daughter-in-law likes it. Such a mother-in-law is so lucky." The vendor weighed the oranges for the old lady and said, "I set up a stall here every day. The fruits are wholesaled from the wholesale market on the same day, so they are guaranteed to be fresh. If your daughter-in-law is ready, you can come back." "
" ! I'll come back tomorrow." The old lady was very happy to be coaxed by the vendor, and she agreed while paying the bill.
TIP3: Sales should start and end well. A successful sale does not end with one sale. This also belongs to customer redevelopment. When your customer buys your product, you can think about what other products and services you can provide him, and timely publicize your products and brand advantages to ensure that customers buy again. If every new customer maintains this way, the profits you gain from old customers will be very generous.
Summary of sales skills:
1. How to have conversations during the sales process?
asked a question. This is the most effective way to start a conversation and keep it going, and it's also the best way to get effective information.
2. How to ask questions during the sales process?
Ask simple questions
Ask YES questions
Ask "choose one" questions
Ask discontinuous questions
3. How should customers be treated during the sales process?
It is the best attitude to have neither arrogance nor arrogance, but you must also be friendly and let the customer feel that you are very enthusiastic and can chat with him. This requires you to know more about your customer, and then discover his weaknesses and carry out targeted sales strategies.
4. The sales process must be thorough and thoughtful.
Businessmen do not make one-time sales, so during the sales process, you must seize the right opportunity to promote your brand, products, services and other advantages to prepare for your second and third orders. If you maintain this customer well, maybe he will bring you more new customers in the future.
Thank you for your support, click on the upper right corner, follow "Network Operations Essentials" ~~
Yiyongtang
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