Market mechanism
Store model interspersion: Jingdong has adjusted the proportion of self-operated and POP stores.
Store insertion: The product layout of a certain store has also been adjusted on JD.com. As shown in Figure 6-2-15, the original four products of a certain store were ranked 1, 3, 4, and 5 on the homepage. JD.com adjusted them to 1, 7, 12, and 17 through the market mechanism, thus preventing some merchants from using cheating methods to monopolize the market and creating a good shopping platform.
Brand insertion: The brand’s pit positions are distributed and limited.
price model
In the JD platform, different categories have a price range under different keywords. This price range is the highest scoring range in the price model.
ps: Not all keywords have price models. Jingdong mainly conducts price evaluations on products and categories whose price is proportional to quality.
brand model
The JD platform will divide brand levels by calculating the brand points under all three-level categories.
Factors that affect the brand score include attribute clicks in the attribute area, brand search volume, product clicks, sales volume, unit price, etc.
ps: Generally, the brands that can be displayed on the homepage of JD.com’s search results page are the first-tier brands.
New product model
All new products on JD.com have new product weights.
| Seasonal model
Jingdong will determine the ordering of products based on their sales within a period of time. Of course, seasonal products are not timely when changing seasons. The system will identify the seasonal words in the title to trigger the seasonal model, thereby assigning weights to the seasonal words.
Store model
The store model involves the following five aspects: ①Dongdong response time and work order processing time. ② Delivery timeliness and satisfaction. ③After-sales service return and exchange rate. ④DSR store rating.
Therefore, it is not that simple to run a good store. Failure to do one of them may lead to the collapse of the entire store.
Personalized search
Stores that have been browsed, followed, and purchased will be displayed first.
User personalized preference means that JD.com will display products after searching based on the user’s daily preferences.
Dimensions such as points of interest, gender, and purchasing power are mainly reflected on the PC side.
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