This winter, you won’t still be that warm boy who welds the “Northern” down jacket to your body! Don't blame the hot girls in the city for walking around you ~
When the cold north wind started to slap randomly on my face again, I knew that the street would soon be filled with "The North Face - North Face" ocean again.
From school to nightclub, in the street scene "North of All Members", the brothers are really a bit blurry. On a winter night, your girlfriend can’t tell the difference between you and “that guy” just by looking at your back.
What men fear most when dressing up is homogeneity and bad street style.
Although the genuine Beimian is good, among the large and small red, black, purple and brown labels, it is difficult to distinguish the authenticity from the fake. Maybe you guys are awesome with 4500, but others can boast with 450.
Today I will introduce to you three brands that are as professional and comfortable as "The North Face" to provide you with some inspiration for your next shopping trip.
Like the North Face, "Descente - Descente" also originated from skiing. Whether your need is to check in at the ski resort on the weekend, or simply need a warm and sturdy down jacket, Descente is not to be missed.
After all, the word "Descente" itself means "downhill " in French, and the brand's iconic arrow logo represents the three basic skiing techniques: "high-speed straight downhill", "crossing" and "side sliding".
In 2015, the eve of entering the Chinese market, the brand already had 80 years of historical accumulation.
In 1935, Mr. "TAKEO ISHIMOTO - Ishimoto Tajiao" established Ishimoto men's clothing retail store, which is the predecessor of Descente today.
The take-off of this store was due to the rise of skiing: in 1954, when skiing was far from popular, Mr. Ishimoto had the foresight to invite Japan's first professional skier, Kazuyoshi Nishimura, to serve as a consultant for the brand.
No one knows ski clothing better than skiers.
With the advice of professional athletes, Descente also began to "take off" in the ski resort: from the launch of Descente's first tailored ski suit in the 1970s, to the 2022 Beijing Winter Olympics ski resort, Descente has appeared in many Olympic games. In addition to the Japanese team , Desante has also served on the Spanish, Swiss and other alpine skiing teams of many countries.
In addition, there is nothing wrong with wearing Descente for outdoor adventures: in the 1980s, the Japanese Everest expedition team wore Descente down jackets.
However, we generally don’t play in such a professional way, and we are too lazy to buy an Olympic-style headband just for a trip out.
Let’s talk about their “ALLTERAIN - High-end Functional All-Terrain Series” based on the “Mizuzawa Suit”.
"Mizuzawa Suit", which was originally born in 2008, is famous for its beauty and waterproofness. Now it has been blessed with a variety of technological buffs, making it the leading star of the brand. It doesn't matter if it's bloated, ugly or airtight.
- Version - STREAMLINE streamlined design, hydrophobic and cold-proof
There are three things you fear most when wearing winter clothes: bloated, bloated, or bloated.
Growing up, going out in winter has always been a repellent thing, for no other reason than the cold, and the embarrassment of being forced to dress like a "qi toad".
It’s okay to be tall, but if your legs are not long enough, you will inevitably disappear into the crowd and turn into a little bread with a vague face and difficulty in moving.
However, the streamlined silhouette design of the "Mizuzawa Suit" first solves the problem of bloated down jackets: This design is originally designed to quickly drain water and prevent moisture, but it is also surprisingly tolerant. Not only will it not be over-expanded due to down filling, it can also accommodate various body types to the greatest extent, further modifying body curves.
In this way, even if the lower body is only paired with the most basic jeans or overalls, you will not be afraid of horizontal imbalance of body proportions.
I believe all gentlemen understand the joy of being able to wear a down jacket in the cold winter months, but the pain of limited limb movement is always accompanied by it, so this has to mention Descente's tailoring technology:
Their unique S.I.O tailoring technology just solves the problem of down jackets being stiff and hindering movement.
With the blessing of this technology, clothes can be greatly reduced in sewing and more closely fit the natural shape of the human body. The coat not only has fewer seams, but also has less obstruction to body movement.
- fabric - soft frosted four-sided elastic, light and heat conversion, strong warmth retention
As the appearance of a clothing, the importance of fabrics is self-evident, especially for a winter coat.
The original success of "Mizuzawa Suit" lies in its waterproof fabric and the matching hot melt adhesive process - with the combination of these two, his down jackets have been velvet-free and fully waterproof ever since.
Think about that sneeze held in the collar of a down jacket because of the velvet, and you will know how practical and necessary this process is.
Now, the Mizuzawa down jacket in the "ALLTERAIN - High-end Functional All-Terrain Series" has gone a step further, with the blessing of top-notch Dermizax® and HEAT NAVI® fabrics.
Dermizax® fabric first originated from Descente's cooperation with TORAY Toray Group in 2005, and was used in ski clothing at that time. It can not only achieve 20,000mm rainstorm level waterproofing, but also have a breathability index of 20,000g/m²/24h.
Whether you are in Tieling where it is snowing heavily, or in the wet and cold south of the Yangtze River, even if the cold icy rain has hit your face, you can stand up your collar and dry out quickly. Dermizax® fabric has its own unique three-layer fit structure to cope with different harsh climates: the outer layer is waterproof and the inner layer is moisture-wicking and sweat-wicking, so it won't get wet easily.
In addition, this fabric is also visually smooth and moist, and its texture alone is unique. Even though you look low-key at first glance when you wear it and walk among the crowd, you don't have to worry about girls not seeing you as a gentle and tasteful person.
- Details - rainproof and windproof, all in the "system"
In addition to the fabric and silhouette, the special feature of Descente lies in the mutual cooperation of these "three brothers".
The first is the Para-hood parachute system cap that can be operated with one hand. When traveling in rainy and snowy weather in winter, the neck will inevitably be the first to suffer. At this time, it is even more inconvenient to carry a bag or umbrella. The Para-hood, which can be operated with one hand, can greatly reduce the trouble of organizing hats.
The second is the Dualzip sandwich ventilation zipper system to facilitate the wearer's timely sweat and moisture elimination.
I believe that men living in the north will have this experience: every winter when central heating comes, the temperature difference between indoors and outdoors will expand sharply. It is common to go in and out indoors and outdoors frequently, or rush around in the city, and it is common to be covered in sweat by thick coats. The consequences of sweat and moisture not being discharged in time may be very dangerous.
It can range from catching a cold and feeling that the clothes are "getting colder". In extreme cases, it may cause the body to lose temperature, leading to irreversible consequences, and this small mesh zipper may come in handy at this time.
The third is the BOA tightening system, which can adjust the tightness with one click.This system can be said to be good news for victims of drawstrings. To adjust the tightness of clothing, there is no need to fumble around for drawstrings on the body, and there will no longer be the embarrassment of being hung up on door handles.
In addition to the classic "Mizuzawa suit", this series also includes Mizuzawa down pants and ALLTERRAIN
In addition to Beifang, there are many North American brands that obviously know how to keep warm and high-end.
For example, among Canadian brands, there are many players that can produce high-end down jackets: Lulu, Big Goose, Arc'teryx , three specialties of Canada, and also a regular guest of OOTD for international students in North America.
Compared with these winter trendsetters in the fashion and even luxury industries that everyone is already familiar with, many people have ignored the "small scissors" that are equally capable and equally high-end, that is, "Moose Knuckles - Moose Knuckles".
However, his logo is not a small pair of scissors used for crafts, but is derived from the elk's footprints in the snow. Although
was only officially established in 2009, the history behind the brand can be roughly traced back to the manufacturing history of customized parkas around 1921.
Yes, a parka.
If you want to say what the logo of "Little Scissors" is, it must be its iconic detachable large fur collar, the "Scissors" logo with changeable materials, and the classic parka style down jacket.
- Parker fit - classic and durable
The parka-style stiff straight fit is the code to avoid looking like a "gasp" or a "Michelin man" every winter.
It is low-key and simple, but it also has a lot of functional details. It is far away from those "short-lived" styles that are fashionable for the sake of fashion.
The real name of Parka is "PARKA", which means "animal skin".
It was originally invented by the Eskimos as a coat made of reindeer skin or seal skin. Its symbol is the fluffy fur around the edge of the hat, which can protect the head and face from the cold, and also has a unique sense of beauty.
Later, this kind of coat was discovered by the U.S. military and improved into a type of cold-weather clothing for the U.S. military and served on the battlefield.
After the war, this type of coat gradually lost its military characteristics and entered the fashion world. For example, in the UK in the 1960s, the dressing formula of a parka, jeans, and a pair of suede boots became very popular on the streets of the UK.
Most of the thin parkas we commonly see in spring and autumn are closer to windbreakers. Although they can prevent wind, they are very thin.
Moose Knuckles’ down parka is solidly warm, windproof, waterproof and breathable: the outer cotton material is breathable cotton nylon with DWR blessing, and the interior is filled with warm gray duck down. The performance is incredible, and the YKK metal zippers are also first-class strong and durable.
- Intimate details - locking the temperature
As a "Canadian specialty", it is impossible to get cold in winter.
In addition to windproof and waterproof fabrics, down content, and elastic gray duck down linings, most of the styles in his classic series also have fixed interlayers on the shoulders and upper arms to enhance the warmth of the clothing.
The windproof placket, raised stand-up collar and wear-resistant zipper can lock in the temperature well. The high-quality blue fox fur on the collar is soft and comfortable, and can provide a good warm edge layer for the head and face. In addition to the regular pockets, the classic model also has two small pockets on the chest, which can warm hands and provide additional storage space.
In addition, another special feature of "Scissors" is their hand-sewn craftsmanship. Every key detail is also reinforced with rivets. These craftsmanship details also greatly increase the durability of the coat.
In addition to the Original classic series and the resulting ONYX-classic derivative series, Moose Knuckles also has the Cloud series, which is 40% thinner and lighter than the classic model, and the Gold series, which is more advanced - the gold logo on the shoulder is proof of your taste.
- Diverse styles - trendy winter
Moose Knuckles' ambition is obviously not only to provide basic wind protection and warmth, but also to enter fashion.
In addition to the above-mentioned hard-core warm styles, there are also lighter and more fashionable "Puff - Puff Series", "Velour - Velvet Series", "Feather Lite - Lightweight Series", "Sherpa - Fleece Series" and a wealth of co-branded series products to choose from.
The advantage of these styles besides keeping warm is that their volume alone is eye-catching enough. As long as you put them on, you don’t need to worry too much about whether the matching clothes are "special" enough - because the basic shirt and denim is its best partner.
The above can be selected according to the cold resistance level given by the brand, from "Chill" and "Cold" to "Crazy Cold" and "Canada Cold". Whether you want to be comfortable and stylish or fight against the severe cold, there is always one that suits you.
Perhaps most of us are temporarily out of reach of distant plateaus and polar regions, but the mountains and rivers in the suburbs are still within our reach.
The third brand I will introduce today is just like this. Although it is not as "hardcore" as the first two, it is more suitable for outdoor sports, camping and relaxation. It is also more fashionable and often has some interesting small designs. Not to mention there are many styles available for both men and women. With a little matching, you can go out with your partner in a couple style without any pressure.
Compared with those outdoor brands that started out by emphasizing sports technology and functional design, the story of the Japanese pioneer outdoor brand "and wander" is more romantic. The founders of
"Keita Ikeuchi - Takeuchi Keita" and "Mihoko Mori - Mori Mihoko" are both designers and met when they worked for the ISSEY MIYAKE design team.
Due to the same hobby, the two finally came together.
The couple, who also loves mountains and fashion, often go hiking together. Naturally, they are also troubled by the lack of outdoor clothing to choose from. So in 2011, and wander, a fashion brand that combines design and outdoor functionality, came into being.
"Let fashion be equally pleasant in the natural mountains."
- PERT EX fabric - don’t ask for excessive performance, just enough.
Perhaps influenced by the late design master Issey Miyake, the Takeuchi couple believe in "design first" and are very good at summarizing needs from their own outdoor experience, and pay special attention to the choice of fabrics.
In their designs, they mostly use windproof and waterproof, lightweight and durable materials, as well as color schemes that are in harmony with the natural environment. The outdoor clothing they create is always refreshing.
Fabrics like the PERTEX series are their favorites.
For example, PERTEX QUANTUM AIR and PERTEX SHIELD are used in and wander's flagship styles: PERTEX wind jacket and 3L UL rain jacket, both of which are classic designs of the brand.
Take PERTEX QUANTUM AIR fabric as an example. It is different from the GORE-TEX fabric that is commonly used and even proud of major outdoor brands. PERTEX QUANTUM AIR may not be that "hard" on paper, but it is very suitable for urban commuting and non-extreme outdoor environments:
This fabric is made of high-density yarns. Its lightweight and durable performance is outstanding, and it is very suitable for urban life scenes.
PERTEX SHIELED is not as stiff as GORE-TEX, but it is very convenient to machine wash.
- "Dazzling" joint brand - it can also be fashionable outdoors
As the leader of Japanese "mountain style" as famous as WHITE (White Mountaineering) and nanamica, the new series recently created by and wander and adidas TERREX is very "Gorpcoe".
Among them, our essential outdoor down jackets and fleece items are the top priority of this series.
Among this series, TERREX XPLORIC and wander COLD.RDY cold-resistant technology down jackets show the best of both.
and wander's iconic reflective elements have been applied to the printed patterns this time, adding unique recognition to the design of the series; the multi-pocket design and adjustable details also continue the brand's past practical features; the COLD.RDY cold-resistant technology compartment adds a strong ability to keep out the cold to this down jacket.
In addition to down jackets, the outdoor fleece items of the same series are also worthy of attention. The iconic reflective printing in this collaboration is grafted into the warm and soft fleece fabric in a splicing manner, forming the classic fleece jacket silhouette.
As the crucial "middle layer" in the classic "three-layer outdoor dressing method", items made of fleece fabrics can match perfectly with many outdoor items.
Thanks to the brand's continuation of the past "mountain style" style, hiking boots and camouflage pants that you usually don't know how to match can now be used to show off your skills. On cold winter mornings or evenings, these windproof and warm items can keep you in a good mood throughout the day.
In addition to clothing, and wander will also organize some outdoor-related activities. For example, the "and Wander Hiking Club" established by the brand in 2017 will regularly organize some mountaineering and camping-related activities.
For brands, projects like Hiking Club are not only a social venue for outdoor enthusiasts, but also a real test of their own products.
As you write this, you may have discovered that in the past two years, down jackets, a "winter life-saving item", have become more and more fashionable, and temperature and style are no longer binary options for versus .
After all, designing is different from playing art. When it comes to designing products, impracticality is the original sin, while aesthetics and design are the icing on the cake - especially in the field of outdoor wear and sportswear. Therefore, in the past, the sports and outdoor industry has always had "ugly" clothes.
Unpractical designs are destined to be eliminated from life, while unattractive designs cannot be tolerated by those who love beauty. Fortunately, more and more designers have learned to be "masters of water" between practicality and beauty, thus creating more and more practical and versatile winter items.
Winter core items such as down jackets can be said to be worth every penny. The life cycle of is longer than that of spring and summer fashion. Therefore, you must pay attention to the balance between practicality and aesthetics when choosing. It just so happens that the three brands introduced today are masters of balancing beauty and practicality.
is the largest item in winter and the most voluminous upper body accessory.
Make good use of the unique style of down jackets and become the warmest "warm man" in winter.
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