champion, $42 million; runner-up, $30 million; third place, $27 million; fourth place, $25 million; quarter-finals, $17 million; top 16, $13 million; group stage, $9 million, totaling $440 million.
In other words, as long as you show it, you will get 9 million US dollars, and the team's revenue has exceeded the 2002 championship. In addition, all 32 teams can receive $1.5 million in preparation fees.
.44 billion US dollars, creating a record of bonuses for previous World Cups. The 440 million US dollars are only paid by FIFA to participating teams. The actual total bonus is US$1 billion, including US$440 million in prize money for participating teams; US$70 million in preparations; US$310 million in club welfare plan (not use your club's players in vain); 220 million in club protection and insurance premiums.
How did FIFA do it?
, and the situation is completely different. Before 2006, even the World Cup champions had never won more than $10 million, and the Italian team only won $2.2 million when they won the championship in 1982.
Everything is thanks to the fact that FIFA began to vigorously promote the increase of bonuses in 2002. The World Cup prize money has been rising steadily since then. In 2006, the German World Cup prize soared from US$8 million in 2002 to US$20 million.
On the other hand, 440 million US dollars seems to be a lot, but it is just the natural increase in FIFA's investment in event prize money over the years (the Brazil World Cup in 2014 was US$358 million, and the 2018 Russian World Cup .4 billion US dollars). Compared with FIFA's revenue, this amount of money is really a drizzle.
In 2022, FIFA's broadcast rights alone earned US$2.6 billion, and FIFA's revenue in the 2018 World Cup in Russia was 6.4 billion US dollars. Through the Qatar World Cup, what is the expected revenue of FIFA - US$7 billion.
Where did the money be earned?
was founded in 1904 to "promote football, protect its integrity, and bring the sport to everyone." Since it is positioned as a nonprofit, FIFA will reinvest most of its revenue into the development of the competition.
It is also because of this policy of FIFA that football is becoming more and more "modernized, global, accessible and inclusive in all aspects".
Every international competition organized by FIFA is very popular, especially the four-year World Cup for the Men's and Women's. FIFA's huge influence and profitability also comes from this.
In addition to the World Cup, FIFA also generates income by organizing and promoting international events, including the Club World Cup (men and women), the U-20 World Cup (men and women), the U-17 World Cup (men and women), the Futsal Football World Cup (men), the Beach Football World Cup (men), etc.
Although there are many events, the World Cup contributed almost 95% of FIFA's revenue.
1. Revenue
2003-2020 FIFA Revenue (million USD)
According to FIFA's 2021 Annual Report, FIFA's revenue comes from:
- TV broadcast rights (51%)
- Marketing rights (28%)
- Franchise rights (28%)
- Franchise rights (9%)
- Carrying rights and ticket sales (8%)
- Other sources, such as income, rental income of FIFA World Football Museum, etc. (4%)
- TV broadcast rights
FIFA's total revenue in the 2015-2019 cycle was US$6.421 billion, of which US$3.127 billion of revenue came from television broadcast rights and US$155 million from other broadcasts and FIFA events.
- marketing rights
FIFA's second largest source of income is sales and marketing rights. In the four-year cycle before the Qatar World Cup, marketing rights were worth US$1.66 billion.
Major brands can become long-term partners of FIFA, sponsors of FIFA World Cup, regional supporters and national supporters through marketing rights, and obtain FIFA's intellectual property rights.
1.66 billion allocated to specific sponsors:
- FIFA Partners | 1.118 billion
- World Cup sponsors | 363 million
- FIFA Regional supporters | 153 million
- FIFA national supporters | 26 million US dollars
arrived at this World Cup. FIFA's long-term partners include 7 companies, namely VISA, Adidas, Coca-Cola , Wanda Group , Hyundai Kia Automobile, Qatar Airways and Qatar Energy. These 7 brands enjoy the status of FIFA global partners and exclusive rights in category; the World Cup sponsors are divided by 7 brands including Budweiser , BYJU's, crypto.com, Hisense , McDonald's , Mengniu and vivo.
Just Chinese and American companies contributed nearly US$2.5 billion (Chinese companies 1.395 billion and US companies 1.1 billion).
- franchise
franchise allows these brands to use FIFA logos and brand elements on hundreds of products, including sportswear, watches, stickers, timers, electronic games, music, and more.
FIFA received US$600 million in franchise revenue from 2015-2018, an increase of 114% over the previous period.
- Hospitality rights and ticket sales
The last important part of FIFA's revenue includes hospitality and accommodation rights, as well as ticket sales, with hotel and accommodation revenue of US$148 million from 2015 to 2019; hospitality rights and ticket sales revenue of US$712 million.
There are also some fractions, such as fines, FIFA quality plan, FIFA World Football Museum, copyright for sale of movies or videos, etc. (In March this year, Senegal was fined 143,000 pounds by FIFA because Salah was targeted by Senegal with dozens of lasers before losing the penalty shootout)
2. Expenditure
World Cup is so popular around the world, and countries that hope to host the World Cup are naturally fiercely competitive.
With so many countries competing to host the World Cup, FIFA's bargaining chips are naturally large enough.
host national flower big head - 2014 Brazil World Cup Brazil invested US$15.6 billion, and now Qatar has directly increased this record by 19 times and spent US$300 billion to build including infrastructure.
FIFA has made a small head – the prize money for participating, the players’ travel and accommodation, and support staff and competition officials. There is also one that provides the host country with a FIFA World Cup Heritage Fund, which is used to support 66 host country football infrastructure development projects, youth football, women's football and public health and social programs.
FIFA's expenditure from 2015 to 2018 was US$5.37 billion, of which US$2.56 billion were event-related expenditures, US$1.67 billion in development and education programs, US$797 million in FIFA's administrative expenditures, US$124 million in football governance (legal expenses, information technology and construction expenses), and US$211 million in marketing and television broadcasting.
Although the World Cup is not the most profitable event in the world - NFL earned about US$9.8 billion in the 2021 season, no one can compare with FIFA in terms of security (stable profits but no losses).
The expected return of the Qatar World Cup is about US$17 billion, with an investment of US$300 billion, and FIFA's expected revenue of US$7 billion;
The Russian World Cup revenue of US$15 billion, with an investment of approximately US$13 billion, and FIFA's revenue of US$6.4 billion;
The Brazilian World Cup revenue of US$5.7 billion, and FIFA's revenue of US$4.8 billion;
The South African World Cup investment of US$4.3 billion, with negative revenue of US$3.2 billion.
A country on the country that dared to say loudly that it made money after the World Cup was France in 1998. That year, France only spent 340 million US dollars.
Look at this account. No one said whether the host country was compensated or not, but FIFA definitely made a lot of money.
Such huge revenue and extremely low cost allow FIFA to explode every four years and invest as much money as possible in the development of football itself. The event bonus can also be reversed and supplemented by participating countries, which is conducive to the popularization and development of football.
After reading the whole story of FIFA's revenue and expenditure, you can understand why FIFA is so committed to expanding the teams participating in the World Cup to 48.
1. For the development of football itself, more teams participating means the expansion of football's influence in more countries.
2. More teams mean more games, more tickets, more sponsors and broadcast rights revenue. (It is more likely to bring some countries with a large population and sufficient consumption capacity into the World Cup to open up a larger market for football)
So the question is, do you guess who will appear in the 2026 US, Canada and Mexico World Cup?
Thank you for watching, please follow me if you have spare time!
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