On April night in Shanghai, the evening breeze makes people feel chill, but in the World Expo Ship Hall on the Huangpu River, it is very popular. The Mercedes-AMG50 Years of Honor held here is wonderful. In front of Chinese car fans, AMG's long history of fifty years has been carefully cut and condensed to just one hour, which makes almost all the audience present feel the passion on the track.
In the noisy atmosphere on the scene, various AMG models shuttled through the venue, with exciting drifting performances, the support of big-name stars such as Jimmy Lin and Jiang Shuying, and the
AMG GT R model, known as the "green hell" in the industry, made its debut in China. The world-renowned F1 racer Hamilton show in Chinese successively ignited the atmosphere of the entire venue, and the "adrenal glands" in the ship hall soared in index.
Everyone knows what this unprecedented "big show" in China means. Mercedes-Benz , which won the global luxury brand sales championship, naturally hopes to go to a higher level when its high-performance brand celebrates its 50th anniversary, and it is meaningful to specially choose to hold the historic 50th anniversary brand ceremony in China.
This is an exclusive night for AMG. Whether it is imitating the inclined track built by the Mercedes-Benz Museum on site, the red neon lights hanging on the top of the yard on the Nürburgring North Ring Road, the tire brackets for wine glasses, and the scene of AMG models playing in turn on the big screen, it makes people feel in an immersive way that AMG, as a Mercedes-Benz high-performance brand, has its innate track bloodline.
Ni Kai, who took the first model in the history of AMG brand, "Red Pig" - 300 SEL6.8, to deliver a speech, pointed out the special significance of AMG to the Mercedes-Benz brand directly, that is, to give Mercedes-Benz more "passionate" in brand emotions. "Now, China has become one of the most important markets in the world of Mercedes-AMG. The success of Mercedes-AMG in China is of great significance to us. While it enriches our product lineup in China, it also gives the Mercedes-Benz brand unlimited passion."
▲ Beijing Benz sales company Ni Kai
In front of AMG car owners and fans across the country, as the president and CEO of Beijing Mercedes-Benz Sales Service Co., Ltd., he ignited the enthusiasm for the whole game with his well-known affinity.
, and the Mercedes-AMG Chairman of the Board of Directors, Mr. Murong Tao, who appeared later, briefly explained the core of AMG's spiritual core to Chinese consumers from the perspective of AMG's brand inheritance.
"As a high-performance car brand originating from the track, the three letters of AMG have been proud of racing performance since its birth, with the refreshing product charm and passion for driving, and are sought after by high-performance car enthusiasts around the world." Standing in front of all AMG models, he expressed his joyfully.
▲Mr. Murong Tao, Chairman of the Board of Directors of Mercedes-AMG
Auto Headlines APP reporter noticed that in this grand birthday "ladder" of Mercedes-AMG, the star-studdedness of stars and racers still did not hide the halo of a "real protagonist". AMG owners and fans who came from all over the country to "celebrate" the AMG brand gave the warmest applause and cheers to the debut of the limited edition 43 series models exclusive to the Chinese market.
As the 6-cylinder model after the new naming system of the Mercedes -AMG family, the new Mercedes-AMG 43 series includes four models: AMG GLC 43 4MATIC special edition, AMG GLC 43 4MATIC coupe SUV special edition, AMG E 43 4MATIC special edition and AMG C 43 4MATIC special edition.
After being adjusted, the 3.0-liter V6 twin-turbocharged engine has a maximum output power of 270 kilowatts to 295 kilowatts and a peak torque of 520 Nm. The 9-speed automatic transmission standard in the entire series and the 31:69 rear-drive torque-distribution four-wheel drive allow this new car to inherit the original bloodline of AMG.
If the 65 series and 63 series are well-known for their wide application of racing technology, then the 43 series models are obviously hoping to enter the city roads in an unprecedented manner, allowing consumers to find a more handy balance between track driving and daily use.
▲Mao Jingbo, executive vice president of sales operations of Beijing Benz sales company AMG and smart, "This year is the 10th year of Mercedes-AMG in the Chinese market. We will usher in a wonderful product year, and a number of new products will be launched in China one after another. The Mercedes-AMG 43 series will open up a new market segment for us, giving more high-performance car enthusiasts the opportunity to join the AMG family." As the "top leader" of AMG's business in China, Ms. Mao Jingbo, executive vice president of sales operations of AMG and smart, Beijing Mercedes-Benz Sales Service Co., Ltd., has high hopes for the 43 series. has always been the AMG of a small garage in Artbach, a person-one machine, German authentic craftsmen, and limited edition rare. But when it celebrates this historic moment of its 50th anniversary, it hopes to let the Chinese market understand a more complete brand story. "The connotation of AMG brand is by no means just one person and one machine!" At the media communication meeting before the brand ceremony, Mao Jingbo firmly emphasized to the reporter of the Auto Headlines APP. The problem facing Mao Jingbo and others is not only re-examining the brand context, but also the many competitors are eyeing the high-performance automobile market. Just before last year's Beijing Auto Show, BMW also held an unprecedented M-brand night in front of Chinese consumers, while Porsche sold more than 65,246 units in China last year. The Chinese market has become the largest single market for the second consecutive year, with a growth rate twice the global growth rate. According to the reporter of the Auto Toutiao APP, in addition to the 15 models that have been launched, the new 43 lineup composed of 4 models makes it more feathered. In the future, the AMG product lineup will be as many as 30 models, which is not only far beyond competitors in the German camp, but also difficult to match any high-performance sports car brand. Through its huge and rich product sequence, AMG clearly expresses the ambition of this high-performance brand with a strong track spirit to win the market championship. The first to launch the 43 series limited edition exclusive model in the Chinese market has sent a strong signal that it is determined to win the Chinese high-performance car market. Mao Jingbo admitted that the newly launched 43 lineup will serve as a key role for AMG. For a person, fifty years is a "knowing destiny", and for AMG, a brand closely connected to the same track, the long 50 years of storms are just a new starting point. This brand, which is "nearly fifty years old", shows no sign of slowing down its galloping speed. Under the night, AMG owners flocked to take photos and linger in front of the new car, bringing this birthday PARTY with a clear theme to the end, but for AMG, who hopes to tell a more complete story to Chinese consumers and achieve greater success in the Chinese market, a new journey has just begun. [Copyright Statement] This article is an original article from Auto Headlines. Please indicate the source and author when reprinting. Please do not plagiarize or rewrite
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