It’s like the comic stickers collected in childhood have changed their form and appearing in the surrounding area.
In Japan, when you walk into a convenience store that can be seen everywhere on the streets and alleys, your eyes are passing over the shoulders of the clerk, you may be watching something like this: a reward. Many people will look at the current posters posted on the wall, quickly determine the distribution of each prize in the prize pool and the remaining number of tickets, and then buy a few to scratch and try their luck.
each set of rewards has its theme, covering a large number of IPs that are familiar to the anime field. In addition to the two leading figures, "Dragon Ball" and "Nether of the Sea", they also have works with fixed fan groups such as "Evangelion", "Sailor Moon" and "Kamen Rider". The serialized "Re: Life in a Different World from Scratch" and "Demon Slayer" which are now popular are also the main sets updated several times a year. For gamers, it has also obtained the authorization of IPs such as "Star Kirby", "Pokemon", and "Animal Crossing".
Because it is easy to operate, everyone has a prize and no time, compared with Gallery blind box , the upper limit is much higher and the lower limit is much lower (compared with a claw machine). In addition, Bandai's promotion in TV magazines and other media, it has been popular for 18 years in Japan in a country where everything is OK.
What is a reward?
"Five Lightning Whip"
is different from ordinary lottery draw games or familiar mobile games to draw cards. A reward can be said to be a game of "gaming in a limited space".
Each set of rewards is composed of a fixed number of prizes. Generally, A-F is a grand prize, and each prize is 1-2, which is the object of everyone's pursuit. The rest are small prizes, divided into two categories: optional and unselectable. Some towel paintings with certain patterns are optional, while those that are not optional include blind boxes of small figures, hanging decorations, water cups with different patterns, etc. These are also limited edition authorized souvenirs.
Unopened lottery tickets are placed in a paper box. After the player pays, he picks out the required number of lottery tickets and tear them apart one by one. The back of the lottery ticket says the prize you won, and then hand it over to the clerk to redeem the prize. After that, the opened lottery ticket will be posted on the store poster to publicize the number of prizes that have been drawn in this set of prizes for reference by later users. There is also a code for the stub for the lottery. After entering it on the official website, you can compete with all users participating in this set of themes to compete for several grand prizes, which is called double chance.
Many old players in other games will think about it when they see this. In fact, everyone thinks the same - how to maximize the benefits with as few as possible. This is a science, let's talk about it later.
In the lottery process, there is a problem that is easy to arise: what if the grand prizes in one set of prizes are drawn early, and the rest are some small prizes that feel a bit premium?
official provides an amazing solution, that is, users who draw the entire set of rewards to the last prize will receive an additional prize, which is called the "final reward". This is a prize that is not in the regular draw, so the value is generally higher than other prizes, and sometimes it is several times more. Among the final rewards that are currently available, impressive ones include the Earth Dragon in the "Ultimate Evolution of Dragon Ball", the Vegeta Gorilla in the "Dragon Ball VS" and the Cat Ear Rem bust in "Life in Another World from Scratch from the Scratch".
Earth Dragon
These final rewards with extremely high quality and popular appearance are all the favorites pursued by users in the secondary market. This also partially avoids the problem of the remaining prizes being unsalable after the entire set of prizes was drawn too early.
Game principle of Yifangui
. How is Yifangui this game played? We can also analyze: each set of prize pools is the same at the beginning. Since all 80 pieces (in fact, there will be different numbers according to the sets, and 80 pieces are counted for the sake of description convenience) the prize tickets are purely randomly arranged, so the new prize pool is just like all gambling games for users. Some people draw figures and make a profit, while others draw dozens of them are small prizes, and non-capitals possessed them. This is all a matter of a probability god.
However, when a certain amount of the prize pool is drawn, the different values of each prize pool are reflected: for example, if the prize pool is drawn in the 80, there is no big prize in the figure category in the first 20 draws, it means that the chance of winning figures will be increased sharply in the remaining 60 draws. This is the contribution of friends who used to equip the knife. Such a prize pool is more worth a try. This is the early strategy. Of course, the more small prizes drawn, the higher the value of the prize pool will be.
When the remaining amount of the prize pool is less than half, the mid-term battle must be started. What needs to be paid attention to is the remaining surplus of each prize. Under the usual probability, the grand prize may still be half, and you can also draw single or consecutively by face.
But it should be noted that the prize pool may be paid attention to by many users at this time, because it is very likely that when the mid-term grand prize is not given much, commonly known as the box sinking to the bottom, everyone will enter the bloody "final reward battle" anytime and anywhere. There will always be a moment. The remaining prizes in the box plus the final reward value exceed the unit price of the lottery multiplied by the quantity, and then there will inevitably be a "prize pool terminator" who will buy them hundreds or thousands of them.
Whether offline or online, it is very rare to get the final reward by just drawing the last draw. Behind such luck is the blood and tears of the brothers who bought the top 79 lottery tickets.
development in China
Yifanxi brand entered China in October 2019. Bandai Namco conducted trial operation in several Rosen in Shenyang, and also adopted the same method as Japanese convenience stores. There are still traces of photos on site.
Then for this business, Bandai Namco established a subsidiary in Shanghai, called "Bandai Namco Shanghai Toys". It mainly began to set up some reward outlets in model toy stores. It was suspended for several months due to the epidemic and started again in April 2020.
's early sets of entering China include "Nether Navigation - Brothers' Bond" and the previously mentioned "Dragon Ball - Ultimate Evolution". These two IPs have a huge fan group and recognition in China of different age groups, and have been widely welcomed. After
, Wanda let go of his hands and feet and introduced the "Life in Another World from Scratch from Scratch" and the "Demon Slayer: Blade" series that is synchronized with the animation. Because the former is related to the S2 plot that is being serialized, the A-window is Aijidona, the final reward is a nap, and Rem opened his eyes and was enthusiastically sought after by fans of domestic dramas. However, because the demand for this IP is insufficient, the total amount of this set introduced is not large.
And "Demon Slayer" side, the synchronization of the reward is more thorough. In addition to the regular "Demon Slayer: Blade 3" released on schedule, in order to cooperate with the release of the "Demon Slayer: Blade 3" (Japanese annual box office champion), the reward also launched an exclusive version. The main characters in it, the "Fire Pillar" Purgatory Atsuro, who is known as the eldest brother, appeared in the form of A and final figures for the first time.
In addition, the small rewards of the "Demon Slayer: Blade" set are also quite interesting. They include blind box combinations of characters' small figures and tags for different series of characters. Users also get them randomly, so it takes some effort to collect the full set or want to like characters.
Other familiar IPs are also being introduced, covering a considerable proportion of the major IPs in the Japanese animation field. In addition to the introduction of the main products sold in Japan, Bandai Namco Shanghai Toys also cooperated with domestic comic IPs to launch award products including "Luo Xiaohei War", "Nezha", " Full-time Master ". Luo Xiaohei focuses on daily necessities and plush toy cushions, and the Nezha set contains figures of the movie version of characters. The full-time master glove set is particularly interesting: it makes the six popular characters in the original work into huge pillows, as 6 grand prizes for the wife (fan group nicknames), and the final reward is the cushions that all six characters have, which is quite targeted.
In fact, many players participated in the reward because of some emotional connection. An old classmate of the author, who took me to know the Hainan photography art version of the comic "Dragon Ball" back then, described the joy of enjoying it: "It's like the comic stickers collected in childhood have changed their form and appeared again, but this group of people are still playing."
online games in China
Because the domestic convenience store format is different from that in Japan, the outlets are far less popular than Japan, and the model play shop cannot cover a larger range due to its vertical attributes. In addition, the birth of the epidemic environment has given birth to a unique thing in China: an online reward.
Online Reward adopts the method of "online payment and purchase lottery opportunity, draw and shipped by mail" which sounds ordinary at first glance, just like a popular online claw machine.
But if you think about it carefully, due to the special rules of reward, the order of draws determines the ownership of the grand prize, especially the core issue such as the final reward, which needs to be regulated by technical fairness. The official Taobao store of Bandai Namco has its own online lottery program and designed a queueing mechanism to solve this problem. In the mini program platform built by the dealer, "Soul-Entering" also uses a queueing mechanism to avoid users being taken away by others during the draw process.
Because the online rewards are of model toy sale, merchants soon discovered that the model users have a high acceptance of "pay payment in advance and deliver the goods on the date of release". Therefore, online platforms have gradually relaxed the restrictions on pre-sales. Even compared with local Japanese players, online platforms can draw pre-sale reward sets earlier.
Even though it takes a long time from the time you draw to the spot, it is what users expect from the user if they want to put their beloved figures or prizes in their pockets as soon as possible. Take " Dragon Ball EX: Warriors who protect the earth" which will be released in China in April next year as an example. Since the figures use the characters from the Dragon Ball World's No. 1 Martial Arts Association, including Wukong and son, Tianjin rice, dumplings, Leping , and Piccolo, the blind box prize has made the Earth uncle who is the popular domestic online meme "Fighting the Five Scrats" into a figure. As soon as it was launched, it was enthusiastically sought after by users, and the total number of pre-sales has reached hundreds of sets.
On several mainstream online platforms, the trading market is also a very popular part. Every day, there are many players in it, either using their extra prizes to exchange for what they don’t have, or selling the prizes they have in hand to cash out. In the winning prizes of "Magic Card Girl Sakura", which is very particular about matching, the exchange of different ornaments has also become a necessity.
In this way, even if the goods have not arrived yet, players have completed the reallocation of prizes on their own, and they are all shipped from the platform, which can ensure that there are no pirated products mixed in.The draw of
is often more like an online game. People queue under the popular draw boxes in sequence (each set has multiple draw boxes, each box is a fixed number mentioned above). After the draw of the previous draw is completed, everyone has a limit on the draw time, so they have to formulate their own draw strategy within a limited time, such as the total budget, what goal is drawn, etc., and the queue who saw a user in front draw the prize he wanted sometimes can only leave the team sadly. Fortunately, it is only a matter of changing the box and drawing online.
In some cases, the current users who are drawing dozens of times have won no grand prizes. As the remaining prize pools are getting higher and higher, in order not to allow the subsequent users to pick the fruits of victory, they can only put the remaining prizes bitterly.
A group of players like
Due to the drama and unpredictability of this draw process, there are many popular offline draw live videos on youtube. Usually, on the day of the set release, you go to the store to buy a few prize tickets, and draw the results in front of the camera to display them to the audience. Because the probability of the great master is unpredictable, the anchor often draws the top until he takes the entire set and takes the final reward home.
When viewing these videos, the audience cannot yearn for it. When they see the anchor draws a grand prize, they will also enjoy it together. The program effect is quite good, which also promotes the popularity of the appreciation.
In the Chinese circle, in addition to the various handsome men and beautiful women from Taiwan in Taiwan uploaded some videos to enjoy the videos, President Fei and Kachusheng on B station are also the top traffic in the domestic video field. These teams that provide video content are growing as the audience expands.
The gradual popularity of rewards has also led to the emergence of speculators in the market. They move between several platforms, looking for boxes with opportunities to take one shot, and then sell them in the market. They sometimes stock up on the goods, causing the scarcity of certain prizes in the market, but on the other hand, they are also big consumers and platform pricing players in a sense.
The other users, mostly between 20 and 40 years old, are almost all ACG enthusiasts. Everyone has their own preferences. For them, it is like a regular magazine or mobile game activity pool. It is a pastime in daily life. There are always a soul-stirring European emperor, intelligence officers who like to share box intelligence with everyone, actuaries who analyze the total value of the remaining prizes, and of course there are countless ordinary people who have not won their beloved prizes but are unwilling to give up.
Conclusion
One-time reward has entered China for almost a year. It was just a niche toy passed down by word of mouth in the anime player circle, but it is widely recognized and recognized for its unique gameplay, product design and timeliness of content. If you are still exploring how Pop Mart succeeds, then the author thinks that the reward of 77% of the similar commodity market in Japan is more worthy of attention. After all, this is a product that is deeply linked to the entire Japan's ACG industry.
From the perspective of collection, the quality of the figures in Yifan is between the scenery and single-product figures. Since the main supervision is the glasses factory (referring to the subsidiary of Bandai, Banpresto, and the producer of the "Super Robot Wars" series), there are also high-quality products such as Keiji Iwakura Ivyakura's fourth-level Luffy, Shenlong, and Vegeta Gorilla. The small prizes are basically taking the practical route, but there are also gadgets that everyone loves like Star Karbi's Tumbler Cup and Natsume's Friends' Tail Cat Teacher Xiaoye Lamp.
Whether it is a collector's own life or an ordinary enthusiast who embellishes his life, it is still a good hobby. Of course, it is worth reminding that the nature of the appreciation game has led to a large variance in input and output. Players who are interested in getting into the trap need to pay attention to controlling risks.
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